KERV

KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention

Retrieved on: 
Thursday, November 16, 2023
Software, Online Retail, Internet, Other Retail, Social Media, Data Management, Technology, Retail, Marketing, Advertising, Communications, Other Technology, Attention, Interactivity, Food, AA, Electronics, AAI, A/UX, Active, Task force, KERV, Snack, Fruit snack, Travel, Index

KERV Interactive (KERV), the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index (AAI), an index that measures the quality and quantity of user actions as they engage with KERV’s in-video interactive technology.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index (AAI), an index that measures the quality and quantity of user actions as they engage with KERV’s in-video interactive technology.
  • The AAI represents a breakthrough in attention measurement and sets a new standard for evaluating user engagement within video.
  • “Unlike other attention metrics, the Active Attention Index is deterministic, making it extremely accurate and reliable in capturing the authentic attention of viewers,” said Jay Wolff, CRO at KERV.
  • In addition to developing the AAI, KERV is also a proud member of the Interactive Advertising Bureau’s Attention Task Force.

IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video

Retrieved on: 
Thursday, August 3, 2023
WPP plc, Advertising, Partnership, IRIS, CTV, WPP, ID, Oracle Advertising, KERV, Investment, IDS, Entrepreneurship, Ecosystem, ROI, GPM, Video game

NEW YORK, Aug. 3, 2023 /PRNewswire/ -- IRIS.TV, the leading content data platform, has partnered with GroupM, WPP's media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that allows IRIS-enabled™ publishers to securely share video-level data to power advertising applications in streaming media. The partnership is launching through GroupM Premium Marketplace (GPM) and is a significant step towards improving video advertising performance and delivering better outcomes for advertisers and premium publishers alike.

Key Points: 
  • The IRIS_ID is a universal content identifier that allows IRIS-enabled™ publishers to securely share video-level data to power advertising applications in streaming media.
  • The partnership is launching through GroupM Premium Marketplace (GPM) and is a significant step towards improving video advertising performance and delivering better outcomes for advertisers and premium publishers alike.
  • Brands recognize the value of leveraging content IDs as signals to reach relevant viewers in streaming as their investments in the market increase year-over-year.
  • "We are pleased to partner with IRIS.TV and leverage their video-level targeting across the GroupM Premium Marketplace," said Kevin Sheehan, Director, Programmatic Investment, GroupM.

KERV Interactive Ramps Up Global Expansion in UK, Signs Partnership with Under Armour

Retrieved on: 
Wednesday, June 14, 2023
Advertising, Communications, Technology, Audio, Video, Software, Artificial Intelligence, Internet, WPP plc, International, Partnership, International Team, Volvo, Eye, Dentsu, OLV, CTV, Commercial director, Redcross, Omnicom Group, KERV, Champion, Jeep, Network 10, JLR, Video game, Sales, Publicis, Qantas, Amazon

KERV Interactive (KERV), the leading AI-powered interactive video technology platform, today announced the continuation of its global expansion in the UK.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered interactive video technology platform, today announced the continuation of its global expansion in the UK.
  • As part of this expansion, Devin Monds has joined KERV as Commercial Director, EMEA, sitting in London, England.
  • "KERV's innovative AI-powered digital advertising platform has revolutionized the way brands like Under Armour engage with consumers through interactive video,” said Jay Wolff, Global Chief Revenue Officer at KERV.
  • KERV has also forged partnerships with international agencies such as Dentsu and Publicis, who have used KERV for global brands like Volvo, Jeep, Champion, RedCross, Qantas, JLR, and Amazon.

KERV Interactive Announces First OEM Partnership with Samsung Ads to Offer Automated Interactive Advertising Solutions across CTV

Retrieved on: 
Tuesday, May 2, 2023
Software, Digital Marketing, Audio, Video, Marketing, Artificial Intelligence, Advertising, Communications, Technology, Partnership, Smart, Eye, CTV, Samsung, KERV, Originality, Commerce, Original equipment manufacturer, OEM, Television, Mobile phone, Sales, Video game

KERV Interactive (KERV), the leading AI-powered interactive video technology platform, announced today a strategic partnership with Samsung Ads to offer automated, interactive and shoppable advertising solutions for its brand partners at scale.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered interactive video technology platform, announced today a strategic partnership with Samsung Ads to offer automated, interactive and shoppable advertising solutions for its brand partners at scale.
  • Samsung Ads will leverage KERV TV to equip its advertisers with the tools to create and implement fully interactive and automated campaigns across television.
  • The partnership makes Samsung Ads the first Original Equipment Manufacturer (OEM) to offer KERV’s embedded, interactive advertising technology across its family of smart devices.
  • “We’re incredibly excited to empower Samsung Ads’ advertisers to automatically create personalized, interactive campaigns at scale,” said Brad Quinn, VP Business Development, KERV.

KERV Interactive and the Ad Council's Love Has No Labels Campaign Drive Measurable Impact with Innovative Diversity, Equity and Inclusion Effort, Breaking Industry Benchmarks by 123%

Retrieved on: 
Thursday, March 30, 2023
Women, Audio, Video, Men, Artificial Intelligence, Family, Social Activism, Consumer, Professional Services, Social Media, Technology, LGBTQ+, DEI (Diversity, Equity and Inclusion), Digital Marketing, Arab American, People with Disabilities, Marketing, Advertising, Communications, Hatred, Council, Love, Partnership, Violence, Overalls, Love Has a Name (Jesus Culture album), API, Ad Council, Attention, J&J, Bank of America, R/GA, Walmart, KERV, Bank, Bias, Media engagement framework, Sales

Utilizing interactive technology to create opportunities for viewers to take meaningful action, the campaign partnership resulted in an overall clickthrough rate of 0.67%, exceeding the industry benchmark by 123%.

Key Points: 
  • Utilizing interactive technology to create opportunities for viewers to take meaningful action, the campaign partnership resulted in an overall clickthrough rate of 0.67%, exceeding the industry benchmark by 123%.
  • Leveraging the award-winning Love Lives On creative developed by R/GA for Love Has No Labels, the Ad Council and KERV transformed videos of real stories that showcase how acts of love can drive inclusion, equity and justice into interactive media.
  • The dynamic TikTok campaign resulted in an overall clickthrough rate of 3.08%, exceeding industry benchmarks by 516%.
  • KERV’s unique interactive technology turns any object in a video into an interactive element, fostering high engagement and clickthrough rates.

KERV Partners with Audi and PHD Media to Launch First Dynamic Destination OTT Campaign

Retrieved on: 
Thursday, March 9, 2023
Audio, Video, Marketing, Automotive, Advertising, Data Management, Communications, Technology, General Automotive, KERV, QR, Weather, Partnership, OTT, CTV, Machine learning, Video game, Audi

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the release of Dynamic Destination, the latest expansion to KERV TV.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the release of Dynamic Destination, the latest expansion to KERV TV.
  • Audi of America was the first advertiser to utilize KERV’s Dynamic Destination for an OTT ad campaign, in partnership with PHD Media , the global media and marketing communications agency.
  • Leveraging Dynamic Destination, Audi of America and PHD Media were able to capture the uninterrupted attention of over 98 percent of the 14.1 million total viewers, driving users located in 115 different zip codes to their local Audi dealership.
  • “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”

KERV Interactive Appoints Marika Roque Chief Innovation Officer

Retrieved on: 
Wednesday, January 18, 2023
Retail, Audio, Video, Software, Artificial Intelligence, Internet, Online Retail, Data Management, Social Media, Technology, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Other Communications, Digital Marketing, Publishing, Marketing, Advertising, Communications, Chief innovation officer, Publicis, Human resources, LIN Digital, Culture, Media Technology Monitor (MTM), Woman, GSD, Innovation, KERV, Nexstar Media Group, Female, Sales, Management

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the appointment of Marika Roque as Chief Innovation Officer.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the appointment of Marika Roque as Chief Innovation Officer.
  • Roque continues to serve as KERV’s Chief Operating Officer in addition to her new position.
  • “KERV would simply not be where we are today without Marika’s leadership, intellect and over 15 years of industry expertise,” said Gary Mittman, CEO of KERV.
  • As Chief Innovation Officer, Roque will be responsible for developing and implementing new technologies and processes for KERV as well as fostering a culture of innovation within the organization.

KERV Interactive Elevates Jay Wolff to Chief Revenue Officer, Tapping Former TikTok Executive Creed Pettit as SVP, Revenue & Partnerships

Retrieved on: 
Wednesday, December 7, 2022
Social Media, Internet, Audio, Video, Media, Artificial Intelligence, Advertising, Communications, Technology, Media, Culture, Publicis, API, Omnicom Group, Revenue, KERV, Partnership, Creed, AI, SVP, Senior, PMG, Growth, Entertainment, Pettit, Eye, CTV, Video game, Sales

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the promotion of its Senior Vice President of Revenue & Partnerships, Jay Wolff, to Chief Revenue Officer.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the promotion of its Senior Vice President of Revenue & Partnerships, Jay Wolff, to Chief Revenue Officer.
  • Creed Pettit, former Media & Entertainment Vertical Sales Leader at TikTok, will assume Wolffs role as SVP.
  • Wolff joined KERV in 2021 as SVP, Revenue after previously serving on the revenue leadership and growth teams at Varick Media, Boostr and SambaTV.
  • Throughout his tenure with KERV, Wolff has been instrumental in building and leading the companys revenue organization, partnerships, and growth strategy.

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

Retrieved on: 
Tuesday, November 8, 2022
Advertising, Communications, Technology, Audio, Video, Artificial Intelligence, Publishing, Adoption, OLV, CTV, KERV, Entrepreneurship, Partnership, Advertising, Steinberg, Solution, Multimedia, Technology, CEO, Sales, Video game console, Exchange

This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.

Key Points: 
  • This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
  • View the full release here: https://www.businesswire.com/news/home/20221108005253/en/
    Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes (Photo: Business Wire)
    This partnership is an important next step in demonstrating the way contextual and brand safety tools can overlap to enhance the media buying experience on CTV, commented Jeremy Steinberg, Chief Revenue Officer & GM, Exchange, Yieldmo.
  • This partnership due to launch early next year will introduce Yieldmos Smart Signals and Smart Data Curation to CTV and omnichannel video efficient and effective deal-based packaging.
  • By combining these options with Yieldmos unique data and format capabilities, advertisers will be able to drive better outcomes from their campaigns.

KERV Interactive Announces Lowest Price Verification Capability for Shoppable Videos

Retrieved on: 
Tuesday, October 4, 2022
GLOBE, CTV, Social, Eye, KERV, OLV, API, Video game, Online shopping

AUSTIN, Texas, Oct. 04, 2022 (GLOBE NEWSWIRE) -- KERV Interactive, the leading AI-powered digital advertising platform, announced today the release of KERV Verified Lowest Price for its interactive creative suite of products spanning across CTV and OLV.

Key Points: 
  • AUSTIN, Texas, Oct. 04, 2022 (GLOBE NEWSWIRE) -- KERV Interactive, the leading AI-powered digital advertising platform, announced today the release of KERV Verified Lowest Price for its interactive creative suite of products spanning across CTV and OLV.
  • KERV uses patented technology to identify objects in video and make them interactive and shoppable.
  • KERVs Verified Lowest Price feature is API based and conducts real-time correlation between product feeds and patented visual in-video identification enabling creative decision making.
  • Brands and retailers running campaigns with Verified Lowest Price can now tout the lowest price across multiple-retailers with confidence while also confirming the product featured is in stock and available.