Three Maverick Entrepreneurs disrupt the Nutrition space with the Holy Grail of Energy Bars
DOYLESTOWN, Pa., Sept. 13, 2022 /PRNewswire-PRWeb/ -- Manny Lai, Justin Gottlieb and Robert Marchionni met when attending Lehigh University. They became friends because they all shared the entrepreneurial spirit. After college, they stayed in touch while all doing their own thing. Lai worked long hours at a top consulting firm. Perks included unlimited free coffee from the local coffee shop. However caffeine came with a dizzying mid-day slump. He wanted a better solution. Marchionni had been pondering what to do after college. He wanted to start a business, but as a consultant he could only scale that so much. He had been making energy bars at home, since he couldn't find a high protein snack that wasn't loaded with sugar. Gottlieb was focused on running and exercise, as a balance to his work life. Like Lai, he was frustrated with the lack of healthy choices for energy bars, without the side effects of caffeine and all the added sugars and other junk.
- With only six all natural ingredients - Dates, Cashews, Almonds, Cocoa Powder, Coconut Oil and Sea Salt - The Holy Grail of Energy Bars was born.
- He had been making energy bars at home, since he couldn't find a high protein snack that wasn't loaded with sugar.
- Like Lai, he was frustrated with the lack of healthy choices for energy bars, without the side effects of caffeine and all the added sugars and other junk.
- "When our ad agency came up with the tagline 'The Holy Grail of Energy Bars' we all immediately agreed they nailed it.