Super Bowl Sunday Sets Records, Streaming Climbs to Six-Month High, according to Nielsen's February 2024 Report of The Gauge™
due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo.
- due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo.
- On Super Bowl Sunday, however, the broadcast category made up over 43% of total TV usage, led by Super Bowl LVIII on CBS which generated nearly 30 billion viewing minutes alone.
- Linear (live TV) streaming via MVPD and vMVPD apps represented 6.2% of total television usage in February.
- Linear streaming is included in the appropriate broadcast or cable category, and is not included in the streaming category.