Fenty

Rihanna Launches Fenty Skin

Friday, July 31, 2020 - 11:53pm

- Rihanna

Key Points: 
  • - Rihanna
    SAN FRANCISCO, July 31, 2020 /PRNewswire/ -- Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, introduces her second global beauty brand, Fenty Skin, following the game-changing 2017 Fenty Beauty launch.
  • With Fenty Skin, Rihanna shares her real-life routine for achieving a bright, healthy-looking complexion.
  • Making sure everyone could use it and see visible results was essential to Rihanna, so every Fenty Skin product was tested on all skin tones, textures, and types.
  • Fenty Skin launches exclusively on FentySkin.com starting July 31st, with international shipping.

Rihanna Launches Fenty Skin

Friday, July 31, 2020 - 11:48pm

- Rihanna

Key Points: 
  • - Rihanna
    SAN FRANCISCO, July 31, 2020 /PRNewswire/ -- Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, introduces her second global beauty brand, Fenty Skin, following the game-changing 2017 Fenty Beauty launch.
  • With Fenty Skin, Rihanna shares her real-life routine for achieving a bright, healthy-looking complexion.
  • Making sure everyone could use it and see visible results was essential to Rihanna, so every Fenty Skin product was tested on all skin tones, textures, and types.
  • Fenty Skin launches exclusively on FentySkin.com starting July 31st, with international shipping.

TechStyle Fashion Group Names Nina Fuhrman Chief Merchant for JustFab and ShoeDazzle

Tuesday, June 9, 2020 - 2:23pm

TechStyle Fashion Group , the global fashion retailer known for its membership-based digital brands Fabletics , Savage X Fenty , JustFab , ShoeDazzle and FabKids , announced today the appointment of industry veteran Nina Fuhrman to Chief Merchant for JustFab and ShoeDazzle.

Key Points: 
  • TechStyle Fashion Group , the global fashion retailer known for its membership-based digital brands Fabletics , Savage X Fenty , JustFab , ShoeDazzle and FabKids , announced today the appointment of industry veteran Nina Fuhrman to Chief Merchant for JustFab and ShoeDazzle.
  • As Chief Merchant, Fuhrman will oversee design and product strategy for all merchandising categories, for TechStyles JustFab and ShoeDazzle brands.
  • We are thrilled to bring Nina on board at such an exciting time for TechStyle, said Laura Joukovski, President of Global Fashion Brands JustFab, ShoeDazzle and FabKids.
  • TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper.

The Top 5 Beauty Brand Logo Designs, According to DesignRush

Friday, May 15, 2020 - 11:15am

DesignRush , a B2B marketplace connecting brands with agencies, compiled a list of the most compelling logo designs for beauty brands.

Key Points: 
  • DesignRush , a B2B marketplace connecting brands with agencies, compiled a list of the most compelling logo designs for beauty brands.
  • The top five logo designs are:
    Rihanna's makeup brand Fenty Beauty has an iconic logo inspired by traditional monograms.
  • Brands can explore the top logo design agencies by location, size, average hourly rate and portfolio on DesignRush.
  • DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

KVD Vegan Beauty Enlists Coveted Celebrity Makeup Artist, Daniel Chinchilla, in 2020 Celebration of Their Award-Winning Tattoo Liner's 10th Birthday

Tuesday, April 14, 2020 - 5:32pm

SAN FRANCISCO, April 14, 2020 /PRNewswire/ -- KVD Vegan Beauty is celebrating the 10th anniversary of their vegan liquid liner loved by millions around the world, Tattoo Liner, with a new partnership featuring celebrity makeup artist, Daniel Chinchilla.

Key Points: 
  • SAN FRANCISCO, April 14, 2020 /PRNewswire/ -- KVD Vegan Beauty is celebrating the 10th anniversary of their vegan liquid liner loved by millions around the world, Tattoo Liner, with a new partnership featuring celebrity makeup artist, Daniel Chinchilla.
  • You can check out 'how tos' for different eye shapes, liner inspiration and more in video content and on social.
  • Furthermore, the brand announces a new social series - #TattooLiner Tuesdays hosted on KVD Vegan Beauty's Instagram channel.
  • KENDO is an innovative beauty brand incubator that creates and acquires beauty brands and turns them into global powerhouses: FENTY Beauty by Rihanna, Ole Henriksen Skin Care, Marc Jacobs Beauty, Bite Beauty, Lip Lab Stores, and KVD Vegan Beauty.

Fast Company Names Rihanna's Clara Lionel Foundation (CLF) to List of Most Innovative Not-For-Profits

Tuesday, March 10, 2020 - 12:00pm

"It is an honor for the Clara Lionel Foundation to be named by Fast Company as one of the world's most innovative not-for-profits," said CLF's Executive Director, Justine Lucas.

Key Points: 
  • "It is an honor for the Clara Lionel Foundation to be named by Fast Company as one of the world's most innovative not-for-profits," said CLF's Executive Director, Justine Lucas.
  • Most Innovative Companies is one of Fast Company's most significant and highly anticipated editorial efforts of the year.
  • The Clara Lionel Foundation (CLF) was founded in 2012 by Robyn "Rihanna" Fenty in honor of her grandparents, Clara and Lionel Braithwaite.
  • Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at http://www.fastcompany.com .

KVD Vegan Beauty Celebrates CAT EYES FOR ALL with New Global Campaign Featuring All Ages, Eye Shapes and Instagram-Famous Cat

Monday, March 9, 2020 - 2:31pm

This campaign is one of my all--time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about.

Key Points: 
  • This campaign is one of my all--time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about.
  • The Cat Eye for All campaign was shot under the art direction of KVD Vegan Beauty Global Creative Director, Angela Kongelbak, photographed by Danielle St Laurent (campaign / model shots).Product shots photographed byHudson Cuneo.
  • KVD Vegan Beauty is an iconic, global, high-performance, vegan and cruelty-free beauty brand that's disrupted the industry since the brand's debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks.
  • KENDO is an innovative beauty brand incubator that creates and acquires beauty brands and turns them into global powerhouses: FENTY Beauty by Rihanna, Ole Henriksen Skin Care, Marc Jacobs Beauty, Bite Beauty, Lip Lab Stores, and KVD Vegan Beauty.

KVD Vegan Beauty Celebrates CAT EYES FOR ALL with New Global Campaign Featuring All Ages, Eye Shapes and Instagram-Famous Cat

Monday, March 9, 2020 - 2:08pm

This campaign is one of my all--time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about.

Key Points: 
  • This campaign is one of my all--time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about.
  • The Cat Eye for All campaign was shot under the art direction of KVD Vegan Beauty Global Creative Director, Angela Kongelbak, photographed by Danielle St Laurent (campaign / model shots).Product shots photographed byHudson Cuneo.
  • KVD Vegan Beauty is an iconic, global, high-performance, vegan and cruelty-free beauty brand that's disrupted the industry since the brand's debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks.
  • KENDO is an innovative beauty brand incubator that creates and acquires beauty brands and turns them into global powerhouses: FENTY Beauty by Rihanna, Ole Henriksen Skin Care, Marc Jacobs Beauty, Bite Beauty, Lip Lab Stores, and KVD Vegan Beauty.

Savage X Fenty’s Savagely Deceptive Marketing Practices

Tuesday, February 11, 2020 - 11:30am

A recent investigation by ad watchdog truthinadvertising.org (TINA.org) has revealed that Savage X Fenty is using a deceptive negative-option offer, which ensnares consumers into unwanted monthly charges.

Key Points: 
  • A recent investigation by ad watchdog truthinadvertising.org (TINA.org) has revealed that Savage X Fenty is using a deceptive negative-option offer, which ensnares consumers into unwanted monthly charges.
  • TINA.org collected 70 social media posts by 21 different influencers that deceptively advertise Savage X Fenty products on Instagram and TikTok.
  • "Unfortunately, Savage X Fentys diverse and inclusive marketing campaign is being used to lure unsuspecting consumers into unwanted negative-option offers that they are then having difficulty canceling," said TINA.org Executive Director Bonnie Patten.
  • To read more about TINA.orgs investigation of Savage X Fenty, see: www.truthinadvertising.org/stripping-down-savage-x-fentys-deceptive-mark...
    TINA.org is a non-profit organization that uses investigative journalism, education, and advocacy to empower consumers to protect themselves against false advertising and deceptive marketing.

TechStyle Fashion Group Names Meera Bhatia President of Expert Services

Tuesday, February 4, 2020 - 2:00pm

TechStyle Fashion Group , the global fashion retailer known for its membership-based digital brands Fabletics , Savage X Fenty , JustFab , ShoeDazzle and FabKids , announced today the appointment of Meera Bhatia to President of Expert Services, the Companys group for shared resources utilized across its brands.

Key Points: 
  • TechStyle Fashion Group , the global fashion retailer known for its membership-based digital brands Fabletics , Savage X Fenty , JustFab , ShoeDazzle and FabKids , announced today the appointment of Meera Bhatia to President of Expert Services, the Companys group for shared resources utilized across its brands.
  • As President of Expert Services, Bhatia will oversee TechStyle divisions supporting the Companys five fast-growing global brands.
  • What drew me to TechStyle Fashion Group was the relentless focus on disruption in the fashion space through technology and service.
  • TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper.