Brightline Forms Strategic Partnership With Virgin
Brightline and Virgin Group will form a strategic partnership to continue to grow America's first privately funded intercity passenger train in over 100 years.
- Brightline and Virgin Group will form a strategic partnership to continue to grow America's first privately funded intercity passenger train in over 100 years.
- The partnership will allow Brightline to leverage Virgin's industry-leading expertise and customer experience to establish a powerful new brand, "Virgin Trains USA".
- The partnership could help to provide access to millions of customers with the potential for increased ridership from other Virgin branded travel and hospitality businesses, including Virgin Atlantic, Virgin Hotels and Virgin Voyages.
- As part of the strategic partnership, an affiliate of Virgin Group has agreed, subject to certain closing conditions, to make a minority investment in Brightline.