Wi-Charge Releases Video Displays Powered by Wireless Electricity to Change the Game for Marketers and Brands to Reach Consumers at the Store Shelf
TEL AVIV, Israel, Feb. 28, 2024 /PRNewswire/ -- Wi-Charge, the global leader in wireless electricity, today announced the easiest and most efficient way for retailers and brands to reach consumers in stores at the exact moment when they are considering a purchase. The release of Wi-Spot 3.0, the world's only video display that runs on wireless electricity and can maintain a charge without batteries or electric wires, is a giant step forward for the retail industry that has struggled with the high installation cost and complexity of influencing consumers in physical stores. Wi-Spot video displays are being installed at a growing number of retailers in the United States, Europe, Asia, and South America, and the new generation Wi-Spot 3.0 will be broadly available globally beginning in May.
- 85% of purchases take place on store shelves, but only 1% of marketing budgets are targeted there due to the limitations of current technologies.
- It is a prohibitively expensive and time-intensive process for retailers to install electric outlets on store shelves or endcaps to power video displays.
- Despite these high costs, in-store video displays are growing fast, driven by retail media networks (RMNs), and they remain a high priority for retailers.
- Engaging, eye-level video displays provide an ideal way to drive high-margin advertisements and incremental revenue for brands by creating product interest, excitement, and loyalty.