Nielsen

Leading Corporations Introduce Data Provenance Standards

Retrieved on: 
Thursday, November 30, 2023
Legal, Online Privacy, Technology, Business, Professional Services, Software, Data Analytics, Data Management, Artificial Intelligence, Business value, Economics, Privacy, IBM, Patient, Mastercard, Garbage, Ecosystem, Advertising, Dun & Bradstreet, Safety, Warby Parker, Organization, D, PHI, Science, Health, Data Analytics Library, Physician, Anaconda, ID, Food, Risk, Ethics, Artificial intelligence, Metadata, AARP, Media, Water, PII, SVP, UPS, Classification, Nike, Walmart, Nielsen, Trust, Regions Financial Corporation, Bias, Medical device, Cryptocurrency, Sales, Management, Pfizer, American Express, AI, Data, Transcare EMS, Humana

Based on the work of experts from nineteen leading enterprises, the Data & Trust Alliance (D&TA) announced proposed data provenance standards, believed to be the first with cross-industry applicability.

Key Points: 
  • Based on the work of experts from nineteen leading enterprises, the Data & Trust Alliance (D&TA) announced proposed data provenance standards, believed to be the first with cross-industry applicability.
  • While the standards may not address every application of AI, we believe they fill an important, longstanding need.”
    D&TA’s eight proposed data provenance standards surface metadata on source, legal rights, privacy & protection, generation date, data type, generation method, intended use and restrictions and lineage.
  • “As a leading global provider of business decisioning data and analytics whose responsible AI strategy is anchored on transparency and trust, Dun & Bradstreet is pleased to partner with the Alliance to test the proposed data provenance standards,” said Gary Kotovets, chief data & analytics officer, Dun & Bradstreet.
  • The D&TA’s proposed data provenance standards will help businesses understand and manage data accordingly to safeguard its integrity.”
    JoAnn Stonier, Mastercard Fellow of Data and AI: “As AI advances rapidly and opportunities grow, so do data risks.

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

Retrieved on: 
Wednesday, November 29, 2023
Technology, Mobile, Wireless, Entertainment, Mobile Entertainment, Media, Telecommunications, Marketing, Software, Digital Marketing, Advertising, Networks, Communications, Internet, TV and Radio, DIRECTV, Dentsu, Research, Investment, Hill's Pet Nutrition, Addressable, Freewheel, Growth, Education, Yahoo!, SVP, Online shopping, Television, Paramount, Nielsen

This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.

Key Points: 
  • This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.
  • Specifically, the number of advertisers who plan to start using addressable in the coming year has doubled since 2021: from 25% to 50%.
  • Additionally, the intent to spend more on addressable TV advertising has risen for the third year in a row.
  • Currently, 2 in 5 (40%) of TV advertisers expect to spend more on the channel in 2024 than they did in 2023.

AWS Unveils Next Generation AWS-Designed Chips

Retrieved on: 
Tuesday, November 28, 2023
Data Management, Technology, Other Technology, Networks, Internet, Hardware, Cloud, Zendesk, Amazon Elastic Compute Cloud, NVIDIA, Databricks, Memory, SE, Workload, Amazon ElastiCache, Generative, Safety, Organization, Multimedia, SAP, AMZN, AI, Discovery, Stripe, Mosaic, Amazon (company), DirecTV, Federal Executive Boards, Computing, Machine learning, Pinterest, SAP SE, Computer and network surveillance, AMD, Honeycomb, Datadog, F1, Snowflake, AWS Lambda, LLM, Data management, Research, FMS, Amazon Relational Database Service, EFA, Nielsen, Comcast, Intel, Fortnite, EC2, AWS Graviton, 3D, AWS, Environment, Amazon Aurora, Epic, Video game, Graviton, Amazon, Anthropic principle

“Silicon underpins every customer workload, making it a critical area of innovation for AWS,” said David Brown, vice president of Compute and Networking at AWS.

Key Points: 
  • “Silicon underpins every customer workload, making it a critical area of innovation for AWS,” said David Brown, vice president of Compute and Networking at AWS.
  • Graviton is supported by many AWS managed services, including Amazon Aurora, Amazon ElastiCache, Amazon EMR, Amazon MemoryDB, Amazon OpenSearch, Amazon Relational Database Service (Amazon RDS), AWS Fargate, and AWS Lambda, bringing Graviton’s price performance benefits to users of those services.
  • AWS already provides the broadest and deepest choice of Amazon EC2 instances featuring ML chips, including the latest NVIDIA GPUs, Trainium, and Inferentia2.
  • “We are working closely with AWS to develop our future foundation models using Trainium chips.

ONE Championship and Sky Sports Announce Exclusive Partnership to Broadcast Live ONE Events in the UK and Ireland

Retrieved on: 
Tuesday, December 12, 2023
MMA, European Championships (multi-sport event), Formula One, ONE Fight Night 6, Fight Night, CAA, Sky, Golf, ONE, Partnership, Atmosphere, EFL, Athlete, Premier League, Tennis, Martial arts, Sky Sports, Communications satellite, Nielsen

SINGAPORE, Dec. 12, 2023 /PRNewswire/ -- ONE Championship (ONE), the world's largest martial arts organization, today announced an exclusive partnership with Sky Sports, Europe's leading sports broadcaster, to air ONE events and ancillary programming on Sky's broadcast and digital platforms across the United Kingdom and Ireland.

Key Points: 
  • The partnership will kick off with ONE Fight Night 18: Superlek vs. Mahmoudi, which will air live on Saturday, January 13 at 1 a.m. GMT.
  • Sky Sports provides its customers with an unrivalled volume of Premier League and EFL, alongside Formula 1, cricket, golf, rugby league, tennis and much more.
  • Today, I'm excited to announce a new partnership with Sky Sports, the premier broadcaster for live sports in the UK and one of the most well-known sports networks in the world.
  • Creative Artists Agency LLC (CAA) served as a media advisor to ONE for this partnership.

With Hard Tea In the Spotlight, Jiant Closes $6M Series A

Retrieved on: 
Thursday, December 7, 2023
Sprouts, AIR, Whole Foods Market, 7-Eleven, Kroger, LOS, Boston Consulting Group, Zhang Jianting, FMB, NYT, Warbelow's Air Ventures, Growth, SoFi Stadium, Albertsons, Dodger Stadium, Sport, Taste, Target, HEB, Total Wine & More, Ball Arena, Beer, Tea, Nielsen, Jiant

LOS ANGELES, Dec. 7, 2023 /PRNewswire-PRWeb/ -- Jiant, a leading ready-to-drink alcohol brand for modern consumers, announces the successful completion of a $6 million Series A capital raise.

Key Points: 
  • We believe this is showcased in our exceptional Junk-Free™ hard tea line and will continue to serve us well as a platform for innovation.
  • The infusion of capital comes as Jiant continues to ride a wave of success generated by its hard tea line, introduced in 2022.
  • Earlier this year, Jiant achieved a significant milestone by becoming the first-ever certified Climate Neutral hard tea brand.
  • While the company firmly believes its future success lies in hard tea, Jiant started in 2019 by making hard kombucha and has continued to outperform the hard kombucha category this year.

Scholars citing racial effects of university funding cuts win Grawemeyer education prize

Retrieved on: 
Thursday, December 7, 2023
Investment, Psychology, Student, Multimedia, Religion, University of Chicago Press, Nielsen, Music, COVID-19, University, School, Grawemeyer Award, University of California, Public university, UC, Tutoring, Education

Two University of California sociologists exploring that question are cowinners of the 2024 University of Louisville Grawemeyer Award in Education for their ideas in "Broke: The Racial Consequences of Underfunding Public Universities."

Key Points: 
  • Two University of California sociologists exploring that question are cowinners of the 2024 University of Louisville Grawemeyer Award in Education for their ideas in "Broke: The Racial Consequences of Underfunding Public Universities."
  • In the work, Laura Hamilton and Kelly Nielsen argue that decades of cuts in public funding for public universities have eroded schools' abilities to deliver a quality education to racially and economically marginalized students.
  • For years, public universities operated mainly with government funds, which have been tapering off since the 1980s.
  • Hamilton and Nielsen make a compelling case for rethinking the way we fund public universities, said education award director Jeff Valentine.

Barb Taps MetaBroadcast and Nielsen's Gracenote to Optimize TV Audience Measurement in UK

Retrieved on: 
Thursday, December 7, 2023
IDS, ID, Classification, Metadata, Gracenote, Atlas, Nielsen

LONDON, Dec. 7, 2023 /PRNewswire/ -- MetaBroadcast, the UK's leading metadata management specialist, and Gracenote, a Nielsen company, announced today that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Key Points: 
  • The inclusion of Gracenote will also allow Barb to better deduplicate content and accelerate reporting from seven days to three days after programmes are first made available on linear channels or streaming services.
  • "We recognise the importance of accurate, consistent, and timely programme data that allows Barb to fulfill the needs of its audience measurement customer base.
  • "We look forward to working with MetaBroadcast and enabling Barb to deliver new levels of speed, accuracy, consistency and completeness in their multi-screen audience measurement."
  • Barb's audience measurement relies on a world-class system for identifying and classifying traditional linear broadcast, catch up or streaming viewing.

Barb Taps MetaBroadcast and Nielsen's Gracenote to Optimize TV Audience Measurement in UK

Retrieved on: 
Thursday, December 7, 2023
IDS, ID, Classification, Metadata, Gracenote, Atlas, Nielsen

LONDON, Dec. 7, 2023 /PRNewswire/ -- MetaBroadcast, the UK's leading metadata management specialist, and Gracenote, a Nielsen company, announced today that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Key Points: 
  • The inclusion of Gracenote will also allow Barb to better deduplicate content and accelerate reporting from seven days to three days after programmes are first made available on linear channels or streaming services.
  • "We recognise the importance of accurate, consistent, and timely programme data that allows Barb to fulfill the needs of its audience measurement customer base.
  • "We look forward to working with MetaBroadcast and enabling Barb to deliver new levels of speed, accuracy, consistency and completeness in their multi-screen audience measurement."
  • Barb's audience measurement relies on a world-class system for identifying and classifying traditional linear broadcast, catch up or streaming viewing.

Ansira Appoints Paul Tibbitt as Chief Executive Officer

Retrieved on: 
Tuesday, December 5, 2023
Sale, MIT, CJ, Insurance, Bread Financial, Publicis, Investment company, Marketing, Advertising, Growth, Knowledge, Travel, Sales, Nielsen, Stats Perform

ST. LOUIS, Dec. 5, 2023 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology platforms, today announced the appointment of Paul Tibbitt as Chief Executive Officer (CEO).

Key Points: 
  • ST. LOUIS, Dec. 5, 2023 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology platforms, today announced the appointment of Paul Tibbitt as Chief Executive Officer (CEO).
  • "Paul has a wealth of knowledge and experience in scaling businesses and fostering client success, go-to-market and sales strategies, and organizational excellence.
  • We are excited to partner with Paul on this next chapter of the company's growth," Truelink Partner, Head of Operations Adam Rimmer said.
  • "I am thrilled to be joining Ansira and look forward to bringing my perspective and experience to the organization," Tibbitt said.

Gracenote Launches Advanced Automotive Data Platform Enabling Innovative Cross-Media Experiences in Connected Cars

Retrieved on: 
Tuesday, December 5, 2023
Nexus, CES, BTS, Champions League, Love, Radio, Multimedia, Music, API, Metadata, Android Automotive, AAOS, UI, IDS, Sport, Mobile phone, Car dealership, Gracenote, Nielsen

EMERYVILLE, Calif., Dec. 5, 2023 /PRNewswire/ -- Gracenote, the leading global entertainment metadata provider, is announcing its new automotive data platform developed to grant automakers easy access to the company's industry-leading entertainment datasets to power differentiated in-car media experiences. Gracenote Nexus AutoSM works with Android Automotive OS (AAOS) and other popular auto operating systems enabling car brands to simplify integration with their infotainment offerings, reduce development time and deliver the content-first interfaces consumers want. Gracenote will preview new connected car user experiences built on Nexus Auto at CES 2024.

Key Points: 
  • Gracenote will preview new connected car user experiences built on Nexus Auto at CES 2024.
  • The Gracenote Nexus Auto platform empowers global automakers to deliver differentiated in-car entertainment experiences.
  • With Nexus Auto from Gracenote, automakers can deliver content-first experiences that break down barriers between platforms, apps and media types.
  • Gracenote has fueled automotive entertainment innovation since 2001 when the company's embedded music recognition technology and data first enabled breakthrough in-car listening experiences.