Nielsen

NIELSEN AND FOX SIGN MULTI-YEAR RENEWAL AGREEMENT FOR AUDIENCE MEASUREMENT

Retrieved on: 
Tuesday, January 23, 2024

NEW YORK, Jan. 23, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network) and free streaming (FOX Weather) and includes Nielsen ONE Ads measurement across all FOX properties. Also with this agreement, FOX will continue to license Nielsen's suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

Key Points: 
  • Renewal includes measurement of all FOX properties across broadcast, cable and includes Nielsen ONE Ads
    NEW YORK, Jan. 23, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX.
  • The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network) and free streaming (FOX Weather) and includes Nielsen ONE Ads measurement across all FOX properties.
  • Also with this agreement, FOX will continue to license Nielsen's suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.
  • Nielsen also continues to be a measurement provider for digital ad measurement on FOX's streaming platform, Tubi.

Consumer Durables Analytics Veteran Peter Greene Joins Datavations

Retrieved on: 
Monday, January 22, 2024

NEW YORK, Jan. 22, 2024 /PRNewswire-PRWeb/ -- Datavations, Inc., a leading developer of market research software utilizing proprietary datasets, announced that Peter Greene, a veteran of the Consumer Durables Analytics market, has joined as Vice President of Strategic Business Development. The announcement comes closely on the heels of the announcement, last year, that the company secured $4.2MM in Seed funding (https://bit.ly/4b8QZ0u).

Key Points: 
  • Datavations, Inc., a leading developer of market research software utilizing proprietary datasets, announced that Peter Greene, a veteran of the Consumer Durables Analytics market, has joined as Vice President of Strategic Business Development.
  • NEW YORK, Jan. 22, 2024 /PRNewswire-PRWeb/ -- Datavations, Inc., a leading developer of market research software utilizing proprietary datasets, announced that Peter Greene, a veteran of the Consumer Durables Analytics market, has joined as Vice President of Strategic Business Development.
  • With over 30 years of experience building, restoring and growing market research business focused on consumer durables, Greene joins Datavations from Numerator where he was the Practice Director.
  • Greene will work with Chief Revenue Officer, JR Becko to bring the company's unique SaaS solution to a broad group of Consumer Durables companies.

Decades of internationalization pays off as UnionPay recognized across world

Retrieved on: 
Thursday, January 18, 2024

Since the first UnionPay transaction landed in Hong Kong, UnionPay cards have been accepted in 183 countries and regions around the world, among which 99 countries and regions support UnionPay mobile payment products.

Key Points: 
  • Since the first UnionPay transaction landed in Hong Kong, UnionPay cards have been accepted in 183 countries and regions around the world, among which 99 countries and regions support UnionPay mobile payment products.
  • Connected to the UnionPay app Network Payment Platform, commercial bank apps can also directly use UnionPay QR codes in overseas acceptance scenarios.
  • This marked the localization of UnionPay International business and the starting point for exploring payment services for residents around the world.
  • Subsequently, UnionPay International has innovated cooperation models, supporting overseas wallets to bind UnionPay cards or issue UnionPay virtual cards within their apps.

Decades of internationalization pays off as UnionPay recognized across world

Retrieved on: 
Thursday, January 18, 2024

Since the first UnionPay transaction landed in Hong Kong, UnionPay cards have been accepted in 183 countries and regions around the world, among which 99 countries and regions support UnionPay mobile payment products.

Key Points: 
  • Since the first UnionPay transaction landed in Hong Kong, UnionPay cards have been accepted in 183 countries and regions around the world, among which 99 countries and regions support UnionPay mobile payment products.
  • Connected to the UnionPay app Network Payment Platform, commercial bank apps can also directly use UnionPay QR codes in overseas acceptance scenarios.
  • This marked the localization of UnionPay International business and the starting point for exploring payment services for residents around the world.
  • Subsequently, UnionPay International has innovated cooperation models, supporting overseas wallets to bind UnionPay cards or issue UnionPay virtual cards within their apps.

December TV Usage Climbs, Tallies Five Days with Over 100 Billion Viewing Minutes, according to Nielsen's Report of The Gauge™

Retrieved on: 
Tuesday, January 16, 2024

Five days recorded over 100 billion TV viewing minutes, including the second-highest daily total in 2023 occurring on December 31 (behind Super Bowl Sunday on February 12) with over 105 billion minutes.

Key Points: 
  • Five days recorded over 100 billion TV viewing minutes, including the second-highest daily total in 2023 occurring on December 31 (behind Super Bowl Sunday on February 12) with over 105 billion minutes.
  • Following four consecutive months of growth (August through November), broadcast viewing decreased 4.3% from November, which brought the category to a 23.5% share of TV usage (-1.5 pts.).
  • Cable viewing climbed another 1.3% this month, but due to the larger increase of overall TV usage, cable gave up 0.1 share point to finish at 28.2% of total TV usage.
  • Additional streaming platform and content highlights in December include:
    Tubi exhibited a 6.6% bump in viewing to maintain 1.4% of TV usage.

DIRECTV and TEGNA Reach New Multi-Year Distribution Agreement

Retrieved on: 
Saturday, January 13, 2024

EL SEGUNDO, Calif., and TYSONS, Va., Jan. 13, 2024 /PRNewswire/ -- DIRECTV and TEGNA have reached a new multi-year distribution agreement covering TEGNA's 64 owned stations in 51 Nielsen designated markets.

Key Points: 
  • EL SEGUNDO, Calif., and TYSONS, Va., Jan. 13, 2024 /PRNewswire/ -- DIRECTV and TEGNA have reached a new multi-year distribution agreement covering TEGNA's 64 owned stations in 51 Nielsen designated markets.
  • All stations and programming will return to DIRECTV, DIRECTV STREAM and U-verse customers today.
  • DIRECTV and TEGNA greatly appreciate the patience of their subscribers and viewers.

Pyte Introduces Marketing Advisory Board

Retrieved on: 
Wednesday, January 10, 2024

LOS ANGELES, Jan. 10, 2024 (GLOBE NEWSWIRE) -- Pyte , a data collaboration solutions provider, today introduced the Pyte Marketing Advisory Board.

Key Points: 
  • LOS ANGELES, Jan. 10, 2024 (GLOBE NEWSWIRE) -- Pyte , a data collaboration solutions provider, today introduced the Pyte Marketing Advisory Board.
  • Composed of marketing and advertising leaders who have held leadership roles at Google, Facebook/Meta, and Nielsen, the Pyte Marketing Advisory Board will oversee the development and implementation of Pyte’s customer data collaboration solutions.
  • The Pyte Marketing Advisory Board will play an essential role in informing Pyte’s product development, as well as providing guidance to marketers across industries on how they can more effectively leverage data from external partners in their campaigns.”
    Members of the Pyte Marketing Advisory Board include:
    John Burbank, former president of corporate development and strategy at Nielsen, and former vice president of marketing at Cingular Wireless.
  • Pyte is announcing its Marketing Advisory Board during a time of significant growth for the company.

ATSC: More Than 100 NEXTGEN TV Products Available to Consumers in 2024, as U.S. Deployment of ATSC 3.0 Expands to Reach 75% of Households

Retrieved on: 
Monday, January 8, 2024

More than 100 NEXTGEN TV products will be available for U.S. consumers this year.

Key Points: 
  • More than 100 NEXTGEN TV products will be available for U.S. consumers this year.
  • We are delighted to add TCL to the list of TV makers offering NEXTGEN TV, joining Sony, Samsung, and Hisense.
  • Zinwell is showing the first NEXTGEN TV upgrade receiver that will operate without needing an internet connection for security verification.
  • Better TV with Broadcast IP: A key capability of NEXTGEN TV is the flexibility of using the ATSC 3.0 standard’s interoperability with internet-delivered content.

Lance Brothers Appointed as Chief Revenue Officer at Adstra to Further Propel Growth in Omnichannel Identity Resolution

Retrieved on: 
Monday, January 8, 2024

NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.

Key Points: 
  • NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.
  • Brothers, a seasoned revenue leader with a rich background in data-driven digital media, is the latest industry veteran to join the Adstra leadership team.
  • “In just a few short years, Adstra’s disruptive approach to enterprise identity resolution has attracted over 80 new clients.
  • I am thrilled that Lance is joining us to take Adstra to the next level”, said Rick Erwin, CEO of Adstra.

VideoAmp Announces Key Updates to Leadership Team; Peter Bradbury is Appointed to Chief Commercial & Growth Officer

Retrieved on: 
Thursday, January 4, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240104761757/en/
    Peter Bradbury, Chief Commercial & Growth Officer, VideoAmp (Photo: Business Wire)
    CEO Ross McCray is transitioning to active Founder, Board Member & Shareholder.
  • Former Nielsen senior executive Peter Bradbury joins the VideoAmp executive leadership team in the new role of Chief Commercial and Growth Officer.
  • Both Fagan and Hudgins take on increased responsibilities alongside the remainder of the C-Suite, which comprises Paul Ross, Chief Financial Officer; Jenny Wall, Chief Marketing Officer; Marisa Peters, Chief People Officer; and Hari Sankar, Chief Data Officer overseeing Revenue Operations.
  • VideoAmp recently announced partnerships and has gone live with the world’s largest media companies, including Amazon, Disney, YouTube, Warner Bros.