NIELSEN AND FOX SIGN MULTI-YEAR RENEWAL AGREEMENT FOR AUDIENCE MEASUREMENT
NEW YORK, Jan. 23, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network) and free streaming (FOX Weather) and includes Nielsen ONE Ads measurement across all FOX properties. Also with this agreement, FOX will continue to license Nielsen's suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.
- Renewal includes measurement of all FOX properties across broadcast, cable and includes Nielsen ONE Ads
NEW YORK, Jan. 23, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. - The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network) and free streaming (FOX Weather) and includes Nielsen ONE Ads measurement across all FOX properties.
- Also with this agreement, FOX will continue to license Nielsen's suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.
- Nielsen also continues to be a measurement provider for digital ad measurement on FOX's streaming platform, Tubi.