Nielsen ONE Content Alpha Debuts with Buy and Sell Side Clients
NEW YORK, May 3, 2023 /PRNewswire/ -- Nielsen today introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on program level measurement across platforms, is the first iteration of Nielsen ONE Content, which will be more broadly released in late 2024. Alpha clients include AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision.
- The cross-platform content measurement solution provides comparable, comprehensive, inclusive content measurement
NEW YORK, May 3, 2023 /PRNewswire/ -- Nielsen today introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. - Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content.
- Nielsen ONE Content will enable users to analyze cross-screen viewing for the most comprehensive, comparable view of content performance.
- It will provide an audience-based value to content to influence content development strategies, media planning, and ultimately, content distribution and licensing deals.