Nielsen

Nielsen ONE Content Alpha Debuts with Buy and Sell Side Clients

Retrieved on: 
Wednesday, May 3, 2023

NEW YORK, May 3, 2023 /PRNewswire/ -- Nielsen today introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on program level measurement across platforms, is the first iteration of Nielsen ONE Content, which will be more broadly released in late 2024. Alpha clients include AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision.

Key Points: 
  • The cross-platform content measurement solution provides comparable, comprehensive, inclusive content measurement
    NEW YORK, May 3, 2023 /PRNewswire/ -- Nielsen today introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types.
  • Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content.
  • Nielsen ONE Content will enable users to analyze cross-screen viewing for the most comprehensive, comparable view of content performance.
  • It will provide an audience-based value to content to influence content development strategies, media planning, and ultimately, content distribution and licensing deals.

Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure

Retrieved on: 
Monday, May 1, 2023

NEW YORK, May 1, 2023 /PRNewswire/ -- Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned Nielsen study provides insights into frequent and business travelers' responses to airport advertising, and the behaviors they take after seeing an ad.

Key Points: 
  • The CCO-commissioned Nielsen study provides insights into frequent and business travelers' responses to airport advertising, and the behaviors they take after seeing an ad.
  • 83% of Frequent Flyers notice airport advertising and 3-out-of-4 associate airport advertising with high-quality brands.
  • Business Frequent Flyers are Back: 87% plan to take 3 or more business trips in the next 12 months.
  • A fundamental goal of the study was to understand the renewed wave of Business Frequent Flyers.

Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers

Retrieved on: 
Wednesday, April 26, 2023

The partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights from Instacart, the leading grocery technology company in North America, for marketers to measure whether streamers are purchasing products on Instacart after seeing an ad on the Roku platform.

Key Points: 
  • The partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights from Instacart, the leading grocery technology company in North America, for marketers to measure whether streamers are purchasing products on Instacart after seeing an ad on the Roku platform.
  • By matching this data with Roku’s first-party data, marketers can quantify the impact of TV streaming advertising on product sales – while keeping customer data from Instacart and Roku secure.
  • Just as more people have started streaming TV over the last year, more now rely on online grocery delivery.
  • “We’re proud to partner with America’s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across streaming TV.

Bounce renews 'Johnson' for season three, debuts Aug. 5, 'Act Your Age' summer run launches June 3

Retrieved on: 
Thursday, April 27, 2023

ATLANTA, April 27, 2023 /PRNewswire/ -- Bounce TV, the popular broadcast and multi-platform entertainment network serving African Americans, announced today a jam-packed slate of new original programming, including the renewal of the hit series "Johnson" for a third season, the return of the new smash comedy "Act Your Age" and the premiere of a Juneteenth original documentary special celebrating a civil rights leader, "Xernona Clayton: A Life in Black and White."

Key Points: 
  • The second season saw the series touch on hot-button topics including fatherhood, classism and the ever-evolving relationship dynamics between Black men and women.
  • The premieres kick off the second half of the 16-episode first season of "Act Your Age," running weekly on Saturday nights through the summer.
  • Leading up to the summer run, Bounce will air the first seven spring episodes in double-features every Saturday night at 8 p.m. ET/7 p.m. CT starting April 29.
  • Average delivery across the six episodes (Bounce 8p, 8:30p, 11p, 11:30p and ION 11p, 11:30p).

DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed Event

Retrieved on: 
Thursday, April 27, 2023

NEW YORK, April 27, 2023 /PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.

Key Points: 
  • This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.
  • Nielsen reported in July 2022 that streaming accounted for 34.8% of TV time, surpassing cable for the first time.
  • Since then, the trend of viewership shifting toward streaming platforms and free ad-support television (FAST) has continued, leading to a wider gap.
  • According to eMarketer projections, 2023 will be the year the number of U.S. streaming households overtakes those with pay TV services.

Pasta Noodles Company Innovates New Food Category with Exclusive Rapid-Cook Technology

Retrieved on: 
Wednesday, April 26, 2023

LEESBURG, Va., April 26, 2023 /PRNewswire-PRWeb/ -- Today, Pasta Noodles Company unveils an entirely new food category of rapid-cook meals using innovative technology to create pasta that cooks quicker than any other pasta available on the market, without compromising on flavor or quality. Revolutionizing the way people cook pasta, the company is the first and only brand to use steam technology to create single-serving authentic Italian pasta meals that are ready in minutes and do not require cookware or a stovetop. Making its debut with three delicious flavors—Marinara, Spicy Marinara, and Italian Mac and Cheese—Pasta Noodles Co.'s products are now available online and at select retailers nationwide.

Key Points: 
  • Pioneers the Rapid-Cook Category with Launch of Authentic Italian Pasta Meals Ready in Minutes
    LEESBURG, Va., April 26, 2023 /PRNewswire-PRWeb/ -- Today, Pasta Noodles Company unveils an entirely new food category of rapid-cook meals using innovative technology to create pasta that cooks quicker than any other pasta available on the market, without compromising on flavor or quality.
  • Revolutionizing the way people cook pasta, the company is the first and only brand to use steam technology to create single-serving authentic Italian pasta meals that are ready in minutes and do not require cookware or a stovetop.
  • After five years of research and development, Pasta Noodles Co. is partnering with the largest Italian pasta manufacturer in the world, Storci, for exclusive rights to the proprietary technology to introduce its revolutionary product to the US marketplace.
  • The versatility of the rapid-cook technology offers Pasta Noodles Co. the potential to create limitless new products.

AeroFarms Continues Retail Expansion with H-E-B Throughout Texas

Retrieved on: 
Wednesday, April 26, 2023

Newark, New Jersey, April 26, 2023 (GLOBE NEWSWIRE) -- AeroFarms®, a Certified B Corporation and global leader in indoor vertical farming AeroFarms announces expansion throughout Texas with H-E-B, one of the top leading grocery retailers.

Key Points: 
  • Newark, New Jersey, April 26, 2023 (GLOBE NEWSWIRE) -- AeroFarms®, a Certified B Corporation and global leader in indoor vertical farming AeroFarms announces expansion throughout Texas with H-E-B, one of the top leading grocery retailers.
  • As a purpose-driven organization, AeroFarms is both a change-the-world company and an award-winning retail brand leading the way with smart, indoor vertical farming to elevate agriculture with people and planet in mind.
  • AeroFarms grows safe, nutritious, and delicious food all year round, while using up to 95% less water and zero pesticides compared to traditional field farming.
  • The AeroFarms FlavorSpectrum™ Philosophy was designed to represent the breadth of flavors and varieties grown inside the company’s indoor vertical farms.

Nielsen's Annual Marketing Report Finds Marketers are All In on Streaming Despite Questions on its Effectiveness as Advertising Platform

Retrieved on: 
Wednesday, April 26, 2023

NEW YORK, April 26, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.

Key Points: 
  • The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.
  • Key findings include:
    Confidence in holistic ROI measurement is low: Globally, 71% of marketers say that comparability in cross-media measurement is important.
  • Planned channel investments transcend perceived effectiveness: Given the low confidence in channel-level and full-funnel ROI measurement, marketers report only mild degrees of effectiveness across channels, with perceived effectiveness lowest for podcasts, CTV, streaming audio and native advertising.
  • "For marketers, that means focusing on the customer, testing new channels, learning where to pivot and leaning into new capabilities.

NIELSEN REVEALS INCREASING VALUE OF AANHPI TV CONTENT AND AUDIENCES IN 2023 ASIAN AMERICAN, NATIVE HAWAIIAN AND PACIFIC ISLANDER (AANHPI) DIVERSE INTELLIGENCE SERIES REPORT

Retrieved on: 
Tuesday, April 25, 2023

NEW YORK, April 25, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data, and analytics, today released the 2023 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series report which noted that compared to the general population, AANHPI audiences watch about 27% more streaming content – the platform with the highest AANHPI representation at more than 10% share of screen. In addition, the report shows high bingeability scores of Asian-led content across top streaming platforms and opportunities for advertisers to better engage AANHPI audiences.

Key Points: 
  • In addition, the report shows high bingeability scores of Asian-led content across top streaming platforms and opportunities for advertisers to better engage AANHPI audiences.
  • "*
    Other key highlights in the 2023 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series include:
    Good content appeals to all audiences – 91% of AANHPI audiences and 87% of general audiences are open to content featuring people outside of their identity group.
  • AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content.
  • Download the 2023 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series for more details and insights.

New Studies Reveal Power of AM/FM Radio in Cars

Retrieved on: 
Monday, April 24, 2023

NEW YORK, April 24, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS) | Westwood One’s Audio Active Group® today released a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research's "Share of Ear," and Advertiser Perceptions that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the queen of the road.

Key Points: 
  • The Nielsen Fall 2022 survey reveals:
    82,346,800 Americans listen to AM radio monthly;
    57% of the AM radio audience listens to News/Talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.
  • One out of three American AM/FM radio listeners are reached monthly by AM radio.
  • “As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world.
  • Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.