Nielsen | Jotup

New Streaming Platform 'BLKFAM' Launches with Bias-Free Content for Black Families

Retrieved on:

Monday, February 26, 2024

NEW YORK, Feb. 26, 2024 /PRNewswire/ -- BLKFAM, the first and only Black-owned, Black-focused family streaming platform, launches today. BLKFAM entertains, educates, and celebrates Black American family-friendly content, sharing authentic, inclusive stories incorporating radical diversity, equity, inclusion and empowerment, with compelling original series, animation, syndicated shows, documentaries and more. Founded by digital media veteran Larry Adams, the ad-supported, free streaming service launches with equity partner Whoopi Goldberg.

Key Points:

BLKFAM, partnered with Whoopi Goldberg, is the first and only Black-owned, Black-focused family streaming platform with empowering and diverse content
NEW YORK, Feb. 26, 2024 /PRNewswire/ -- BLKFAM, the first and only Black-owned, Black-focused family streaming platform, launches today.
Founded by digital media veteran Larry Adams, the ad-supported, free streaming service launches with equity partner Whoopi Goldberg.
BLKFAM addresses this underserved market by bringing family-friendly, data-backed unbiased content to streaming.
BLKFAM has partnered with The Africa Channel to bring content amplifying stories from the global Black diaspora to the new platform.

TV Viewing Hits Four-Year High in January, including Most-Streamed Day in History, according to Nielsen's Report of The Gauge™

Retrieved on:

Tuesday, February 20, 2024

Amazon Prime Video, Netflix, Television, MVPD, Linearity, Growth, Overalls, Fox News, College Football Playoff, Nielsen, History, NBC, News, ESPN, Fool Me Once, NFL, New Year's

January 2024 registered 9 of the top 10 most-streamed days ever, including the most-streamed day in history on Jan. 13.

Key Points:

January 2024 registered 9 of the top 10 most-streamed days ever, including the most-streamed day in history on Jan. 13.
Yearly TV usage is typically at its peak in January, and this month, total viewing climbed 3.7% versus December.
Sports viewing had the greatest impact on the category, notching a 36% monthly viewing increase to account for 28% of all broadcast viewing.
Cable viewing increased 2.7% over December, but fell to 27.9% of TV due to the larger increase of overall TV usage.

360PR+ DEEPENS INVESTMENT IN INFLUENCER MARKETING, ADDING MEAGHAN KEHOE AS DIRECTOR

Retrieved on:

Tuesday, February 13, 2024

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- 360PR+ is expanding its influencer marketing capabilities with a key new hire, naming Meaghan Kehoe Director, Influencer Marketing.

Key Points:

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- 360PR+ is expanding its influencer marketing capabilities with a key new hire, naming Meaghan Kehoe Director, Influencer Marketing.
Kehoe, who previously led influencer marketing at Wilson Sporting Goods, will oversee the full range of influencer marketing for 360's clients, from highly curated brand ambassador programs to large-scale creator-led content initiatives and activations.
360PR+ pioneered some of the very first influencer programs and, over the past two decades, has created countless successful, award-winning influencer programs for a long list of admired brands.
"Meaghan's deep experience in both influencer marketing and social media, and her success as part of integrated teams, will help our clients fully realize the benefits of investing in influencer marketing."

Rush ReCommerce Advances Network and Retail Partnerships for Online Returns

Retrieved on:

Thursday, February 8, 2024

Online, Retail, Partnership, Create, Nielsen, National Retail Federation, Recommerce, Online shopping

OMAHA, Neb., Feb. 8, 2024 /PRNewswire/ -- Rush ReCommerce, an end-to-end returns solution specifically for the home furnishings industry, is expanding its network of retail partners and will process more than 400,000 returns in 2024, maximizing return recovery rate up to three times the industry average. The company is growing partnership opportunities, which will prevent nearly 8 million pounds of product from the landfill, providing a solution-facing circular economy.

Key Points:

According to the National Retail Federation, in 2023 the total returns for the retail industry amounted to $743 billion in merchandise.
Rush ReCommerce is forecasting to process more than $76 million in retail value of returns for more than 200 home furnishing partners in 2024.
Through their network, Rush ReCommerce has helped create a sustainable way to shop for open box furniture online.
The result is a larger number of returns," said Julie Mahloch, Rush ReCommerce Co-Founder and Chief Business Development Officer.

Energica Inside Signs Agreement with Nimbus to Provide Customized Electric Powertrain

Retrieved on:

Tuesday, January 30, 2024

Partnership, Nielsen, Agriculture, Model C, Engineering, Agreement, Fisker, EV, Aviation, Character, IP

Nimbus has successfully achieved near-legendary status in Denmark and around the world due to its iconic design and character.

Key Points:

Nimbus has successfully achieved near-legendary status in Denmark and around the world due to its iconic design and character.
As part of the agreement Energica Inside will support Nimbus’s release of the classic Model C as an electric motorcycle.
Carlo Iacovini, General Manager of Energica Inside , expressed enthusiasm about the collaboration, stating, "Energica Inside is ready to assist Nimbus in achieving their climate goals and electrifying their product.
Carlo Iacovini further emphasized, "Technological innovation is the key to achieving zero emissions in electric mobility, and Energica Inside is at the forefront of driving this change."

Raise the Bar at Home with Diageo's Astral Margarita - The Latest Addition to The Cocktail Collection, Perfectly Crafted for The Big Game and Beyond

Retrieved on:

Wednesday, January 31, 2024

Astral, Agave, Nielsen, SRP, Taste, News, Collection, Diageo, Game day, ABV, Citrus

NEW YORK, Jan. 31, 2024 /PRNewswire/ -- Diageo is shaking up the cocktail scene with the launch of the Astral Margarita, the sixth and latest offering in its popular line of ready-to-serve cocktails, The Cocktail Collection. This news arrives on the heels of the Astral Margarita's recent recognition at the prestigious San Francisco World Spirits Competition (2023), where it was awarded a Double Gold medal rating—an accolade achieved by very few spirits entries. The Astral Margarita now joins the ranks of the already acclaimed collection, which includes the Ketel One Espresso Martini, the Ketel One Cosmopolitan, the Bulleit Old Fashioned, the Bulleit Manhattan, and the Tanqueray Negroni. The new serve promises to deliver cocktail fans yet another bartender-quality classic - no mixology skills needed - perfectly timed for escaping the winter doldrums and gearing up for spring cocktailing.

Key Points:

The new serve promises to deliver cocktail fans yet another bartender-quality classic - no mixology skills needed - perfectly timed for escaping the winter doldrums and gearing up for spring cocktailing.
The Astral Margarita promises to swiftly delight hosts, guests, and drinks enthusiasts alike.
Instead of being tethered to the bar searching for ingredients and tools, consumers 21+ can now simply open, pour, and serve the popular cocktail at home.
For more information on The Cocktail Collection, including where to purchase, visit thecocktailcollection.com or follow along @thecocktailcollection , and remember to please open, pour, and serve responsibly.

PatientPoint Becomes First Point-of-Care Publisher to Earn Media Rating Council Accreditation

Retrieved on:

Tuesday, January 30, 2024

Nielsen, DCR, Point of care, Meta, Name, Data collection, Accreditation, Media Rating Council, MRC, Disclosure

PatientPoint is the first Point-of-Care publisher to receive accreditation for its reported metrics by the media industry's foremost independent measurement authority.

Key Points:

PatientPoint is the first Point-of-Care publisher to receive accreditation for its reported metrics by the media industry's foremost independent measurement authority.
PatientPoint joins some of the most recognizable names in traditional and digital media channels such as Google, Nielsen and Meta in receiving MRC accreditation for metrics supporting specific products.
"Receiving accreditation from the most respected media measurement authority should give sponsors full confidence in our business metrics and delivery guarantees.
Importantly, we believe MRC accreditation further underscores why Point of Care should be viewed as a foundational component of any life sciences brand media mix."

GURU Organic Energy Announces Fourth Quarter and Fiscal 2023 Financial Results

Retrieved on:

Thursday, January 25, 2024

Nielsen, Danger Theatre, Canadians, Social media, Black Friday, Punch (drink), Cyber Monday, Investment, Amazon (company), Marketing, Growth

We also made significant strides in fulfilling our commitment to return to profitability by reducing our net loss by $5.6 million from $17.6 million in fiscal 2022 to $12.0 million in fiscal 2023.

Key Points:

We also made significant strides in fulfilling our commitment to return to profitability by reducing our net loss by $5.6 million from $17.6 million in fiscal 2022 to $12.0 million in fiscal 2023.
Net revenue increased by 13% to $7.7 million in Q4 2023, compared to $6.8 million for the same quarter a year ago.
Net loss for the fourth quarter totalled $3.7 million or $(0.12) per share, compared to a net loss of $3.9 million or $(0.12) per share for the same quarter a year ago.
GURU will hold a conference call to discuss its fourth quarter and fiscal 2023 results today, January 25, 2024, at 10:00 a.m.

ODK Media, The First Nielson One Ads-certified AAPI focused publisher

Retrieved on:

Thursday, January 25, 2024

Nielsen, Population growth, OTT, CSO, Partnership, Attention, AAPI, CPO, Data analysis, ODK, Education, Certification, Music

This certification underscores the strength of ODK Media's platforms, providing media buyers with reliable and efficient spaces to advertise and connect with the right audiences.

Key Points:

This certification underscores the strength of ODK Media's platforms, providing media buyers with reliable and efficient spaces to advertise and connect with the right audiences.
ODK Media, Inc. proudly announces its status as the first Nielsen One Ads-certified AAPI-focused media publisher.
The certification process involved a collaborative effort between ODK Media and Nielsen over the past three months.
He emphasized that this certification will foster more direct relationships with global brand advertisers seeking connections with multicultural audiences, such as those served by ODK Media.

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

Retrieved on:

Wednesday, January 24, 2024

Nielsen, Livewire, Frank, Attention, Mindset, OMD, Growth, Depreciation, Playground, ROI

LONDON, Jan. 24, 2024 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum's EMEA leadership team and is the most senior hire the company has made in the region.

Key Points:

GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe.
LONDON, Jan. 24, 2024 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe.
"The Mindset Platform and GumGum's vision for the future of digital advertising is ushering the industry into a new era that's based on mindset, not personal data," said Frank Sueltmann, GumGum's new Managing Director of Northern Europe.
As Google officially begins to phase out third-party cookies this month, Frank will focus on expanding GumGum's mindset-first and cookieless technology throughout northern Europe.