Consumer Acceptance of Cultivated Meat Put to the Test, FoodTech Co. SuperMeat Hosts Largest Real-Time Consumer Tasting
TEL AVIV, Israel, May 3, 2022 /PRNewswire/ -- SuperMeat, a foodtech company working to supply the world with high-quality cultivated meat, recently executed the largest cultivated meat consumer acceptance test in the industry, live from a food truck. The truck served a lunch-goer favorite – the crispy chicken sandwich – with options to choose a classic variety, or one made with cultivated meat. This industry-first look at a real-life dining scenario found 72% of participants chose the cultivated option, signifying an important first step in consumer acceptance as the industry approaches commercialization.
- The foodtech innovator gave the choice of traditional vs. cultivated crispy chicken sandwiches and found 72% chose cultivated chicken
TEL AVIV, Israel, May 3, 2022 /PRNewswire/ -- SuperMeat , a foodtech company working to supply the world with high-quality cultivated meat, recently executed the largest cultivated meat consumer acceptance test in the industry, live from a food truck. - The truck served a lunch-goer favorite the crispy chicken sandwich with options to choose a classic variety, or one made with cultivated meat.
- Despite the rapid growth of the cultivated meat category, there has been little done to-date in the realm of real-world product immersion.
- SuperMeat's proprietary cultivated meat platform allows food companies to be at the forefront of the emerging cultivated meat industry and manufacture a wide range of products containing cultivated meat inside.