Sports marketing

Beyond Type 1 Announces New Board Members and Executive Team

Retrieved on: 
Thursday, February 15, 2024

SAN MATEO, Calif., Feb. 15, 2024 /PRNewswire/ -- Beyond Type 1 today announced three new board members and four new executives to lead the organization as it grows its program, community, and partner network in 2024.

Key Points: 
  • "Their diverse expertise and unwavering dedication to serving people with diabetes will be instrumental in driving our initiatives forward.
  • They each share an important passion and personal connection to the work of Beyond Type 1."
  • The new members of Beyond Type 1's Board of Directors comprise a diverse set of senior leaders across multiple industries who are all united in their commitment to fighting diabetes.
  • Beyond Type 1 also welcomed four accomplished executives to its leadership team , bringing decades of combined expertise across healthcare, technology, marketing, creative, and operations.

CANVAS WORLDWIDE AND BRAND INNOVATORS LAUNCH EXCLUSIVE REPORT ON THE STATE OF SPORTS MARKETING AND PARTNERSHIPS IN 2024

Retrieved on: 
Tuesday, February 6, 2024

LAS VEGAS, Feb. 6, 2024 /PRNewswire/ -- Canvas Worldwide, one of the world's fastest-growing independent media agencies, is excited to unveil an impactful partnership with Brand Innovators, a leading organization dedicated to driving innovation in brand marketing.

Key Points: 
  • LAS VEGAS, Feb. 6, 2024 /PRNewswire/ -- Canvas Worldwide, one of the world's fastest-growing independent media agencies, is excited to unveil an impactful partnership with Brand Innovators, a leading organization dedicated to driving innovation in brand marketing.
  • The series will launch during Brand Innovators Sports Marketing Summit, held in Las Vegas, Nevada February 7th – 9th.
  • "We are thrilled to join forces with Brand Innovators for this exciting editorial take on the state of sports marketing in 2024," said Paul Woolmington, CEO of Canvas Worldwide.
  • Canvas Worldwide and Brand Innovators anticipate this collaboration to spark transformative discussions during Brand Innovators' Sports Marketing Summit.

P&G Battle of the Paddles Returns to Super Bowl Week, Joining the Official Locker Room Products of the NFL -- Gillette, Head & Shoulders, Old Spice and Tide -- with the League's Unofficial Locker Room Sport for the Second Year

Retrieved on: 
Tuesday, January 30, 2024

P&G is returning to Super Bowl week with its second annual P&G Battle of the Paddles, a table tennis tournament that joins the Official Locker Room Products of the NFL — Gillette, Head & Shoulders, Old Spice and Tide — with the league's unofficial locker room sport.

Key Points: 
  • P&G is returning to Super Bowl week with its second annual P&G Battle of the Paddles, a table tennis tournament that joins the Official Locker Room Products of the NFL — Gillette, Head & Shoulders, Old Spice and Tide — with the league's unofficial locker room sport.
  • The collective affinity for the game varies from team to team, but tales of table tennis are prevalent throughout the league.
  • As the Official Locker Room Products of the NFL, Gillette, Head & Shoulders, Old Spice and Tide are preparing each P&G Battle of the Paddles participant to look, feel and be their best ahead of the competition.
  • "When I heard P&G Battle of the Paddles was returning to Super Bowl week, I knew I had to be back, too," Lawrence said.

Alliant Insurance Services Continues Kansas City Growth, Hires André Davis

Retrieved on: 
Wednesday, December 13, 2023

Alliant Insurance Services continues to expand its presence in the Kansas City market, hiring André Davis as Vice President within its Employee Benefits Group .

Key Points: 
  • Alliant Insurance Services continues to expand its presence in the Kansas City market, hiring André Davis as Vice President within its Employee Benefits Group .
  • A noted community leader and philanthropist, Davis will provide innovative employee benefits solutions to a growing regional client base.
  • “André has a rich and multifaceted background working with executive leadership across a broad range of industries,” said Kevin Overbey, President, Alliant Employee Benefits.
  • Davis is active in the local community, serving on the boards of Prep KC, Kansas City Tomorrow, Junior League of Kansas City, and Big Brothers Big Sisters Kansas City.

San Antonio Spurs Guard Blake Wesley Returns Home to Host Youth Basketball Clinic in South Bend, Indiana

Retrieved on: 
Saturday, August 26, 2023

SOUTH BEND, Ind., Aug. 26, 2023 /PRNewswire/ -- San Antonio Spurs* guard Blake Wesley, with the support of Herbalife – a premier health and wellness company and community – and Joe Abunassar – renowned trainer, founder of IMPACT Basketball, and president of Herbalife IMPACT Basketball Center in Las Vegas – teamed up to host free basketball clinics this weekend for boys and girls ages 6 to 17 at Riley High School in South Bend, Indiana.

Key Points: 
  • "It's a great feeling to come home and give back to the community that helped raise me," said Blake Wesley of the San Antonio Spurs.
  • "We are excited to have some fun with the kids while teaching them about basketball, nutrition, life, and the importance of working hard in school.
  • The partnership between Wesley, Herbalife, and IMPACT Basketball represents a joint commitment to community development and empowering the next generation of athletes.
  • *Herbalife is not affiliated with, nor are its products and services endorsed by, the San Antonio Spurs or the National Basketball Association.

Pepsi® Zero Sugar Takes The Field As The "Official Zero of the NFL" Ahead of the 2023 - 2024 Season

Retrieved on: 
Wednesday, August 9, 2023

PURCHASE, N.Y., Aug. 9, 2023 /PRNewswire/ -- With the kickoff to the NFL season approaching, football fans will see a lot more zeroes on the gridiron this year as players will be able to don a jersey sporting the No. 0 for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years and still going strong, Pepsi® is proud to introduce Pepsi® Zero Sugar as the new "Official Zero of the NFL" for the 2023-2024 season – proving Zero has never tasted (or looked) so good, both on and off the field.

Key Points: 
  • To celebrate, Pepsi is joining forces with running back D'Andre Swift of the Philadelphia Eagles – who announced earlier this year that he'd sport No.
  • "As a longtime NFL partner, Pepsi is proud to have Pepsi Zero Sugar declared the 'Official Zero of the NFL' and elevate fans' gameday experiences by gearing up with the first-ever No.
  • "Partnering with Pepsi Zero Sugar, the Official Zero of the NFL, is really exciting and gives our devoted fans a chance to represent #TeamZero all season long!"
  • As part of the Pepsi Zero Sugar "Official Zero of the NFL" platform, the brand will debut the "Zero Games Ticket Giveaway" later this season, giving passionate, diehard NFL fans the opportunity to score tickets to their first NFL game!

Hurley)( Pro Surfer Filipe Toledo Wins J-Bay with Near-Perfect Rides

Retrieved on: 
Thursday, July 20, 2023

Hurley's Toledo had near-perfect rides to earn his 15th Championship Tour win, and is now the 3x winner of the Corona Open J-Bay.

Key Points: 
  • Hurley's Toledo had near-perfect rides to earn his 15th Championship Tour win, and is now the 3x winner of the Corona Open J-Bay.
  • Winning the competition means Toledo has provisionally qualified for the 2024 Olympic Games in Paris and will represent Brazil at Teahupo'o, Tahiti.
  • Filipe Toledo now sits in the #1 spot on the WSL's 2023 ranking.
  • Filipe Toledo, the current World #1 Champion, competes in his lucky pair of Hurley Boardshorts and a Hurley Advantage Wetsuit.

Hurley)( Pro Surfer Carissa Moore Wins BIG in LE(MOORE) at the Surf Ranch Pro

Retrieved on: 
Thursday, June 1, 2023

LEMOORE, Calif., June 1, 2023 /PRNewswire/ -- Hurley)(, the iconic action sports brand, secured a first-place win by team rider, Carissa Moore, at the Surf Ranch Pro Presented by 805 Beer in Lemoore, California.

Key Points: 
  • LEMOORE, Calif., June 1, 2023 /PRNewswire/ -- Hurley)(, the iconic action sports brand, secured a first-place win by team rider, Carissa Moore, at the Surf Ranch Pro Presented by 805 Beer in Lemoore, California.
  • Carissa Moore, who won wearing Hurley's Plumeria Soft Waist Boardshorts which she designed as part of the Spring 2023 Hurley x Moore Aloha collection, scored a 16.53 in a tight final round.
  • Following this latest win, Moore moves up to the #1 spot on the WSL's 2023 ranking and jumps back into the yellow jersey.
  • She left no doubt she was going to walk away with her second Surf Ranch Trophy!"

P&G Style Lounge Prepares Incoming Rookies for their NFL Debut as Players Go From Prospect to Pro Ahead of the 2023 NFL Draft

Retrieved on: 
Thursday, April 27, 2023

CINCINNATI, April 27, 2023 /PRNewswire/ -- Before top NFL prospects hear their names called during this year's National Football League (NFL) Draft, the Procter & Gamble (P&G) Style Lounge is right by their side in Kansas City helping to prepare players for their ultimate prospect to pro moment. P&G and its trusted brands — Gillette, Head & Shoulders, Old Spice, and Tide Cleaners — are welcoming the next generation of football stars and their families to the P&G Style Lounge to prepare them for a night they've been dreaming of their entire lives.

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9165051-procter-gamble-style-lou...
    P&G brands like Gillette, Head & Shoulders, Old Spice & Tide Cleaners have long been a dependable staple for NFL hopefuls and their families visiting the P&G Style Lounge, and they are continuing the tradition ahead of the 2023 NFL Draft.
  • To ensure this year's class of incoming rookies feel primed for the moment when they're officially introduced as NFL players, the P&G Style Lounge set up shop in Kansas City ready to offer them and their families a range of premier services.
  • I know that the P&G Style Lounge and Tide Cleaners will have my draft-night fit pressed and ready for the red carpet."
  • "We're thrilled to bring the P&G Style Lounge to Kansas City as it prepares to host the NFL Draft for the first time," said Janet Fletcher, Senior Director of Sports Marketing at P&G.

Society Pass' (Nasdaq: SOPA) Thoughtful Media Group Launches in Vietnam Market, Revolutionizing the Creator Economy with Integrated Marketing Services

Retrieved on: 
Wednesday, March 29, 2023

- Society Pass officially launches Thoughtful Media Group (TMG), the leading digital advertising platform in Southeast Asia, in the Vietnamese market.

Key Points: 
  • - Society Pass officially launches Thoughtful Media Group (TMG), the leading digital advertising platform in Southeast Asia, in the Vietnamese market.
  • After being acquired by SOPA in July 2022, TMG has transformed into a multi-platform integrated advertising platform connecting content creators and brands.
  • With headquarters in Bangkok, Thailand, TMG has expanded its ecosystem of integrated advertising services to include Vietnam and Indonesia.
  • Following its corporate restructuring, TMG has become a fully integrated marketing powerhouse with four core businesses: Online Platforms, Premium Brands, Social-selling, and Sports Marketing.