The president loves ice cream, and a senator has a new girlfriend – these personal details may seem trivial, but can help reduce political polarization
But when given opportunities to talk to voters, they often share details about their personal lives instead.
- But when given opportunities to talk to voters, they often share details about their personal lives instead.
- Presidential candidate Tim Scott used a September 2023 appearance on Fox News to talk about his dating life, saying that voters would soon meet his girlfriend.
- One study of campaign tweets found that congressional candidates in 2012 were more likely to tweet about their personal lives than their policy platforms.
‘House of Cards’ to hot sauce
- I was interested in whether these kinds of autobiographical and apolitical details changed how people evaluate elected officials.
- I then shared these details with a nationally representative sample of 1,000 Americans in a survey conducted just before the 2020 election.
- I found that those who read autobiographical details gave warmer evaluations of the politicians than those who did not learn these facts.
- People offer positive ratings of politicians who share their partisan loyalties and very negative ratings of those from the opposing party.
What this means for politics
- For elected officials who want to boost their support among supporters of rival partisans, shifting the focus to personality rather than partisan politics can be a useful strategy.
- I think that this approach could also help depolarize politics.
- In a time of deeply partisan politics, it is useful to find ways to interrupt partisan biases and decrease polarization.