Retail Experts Affirm Brick and Mortar is Here to Stay
"The COVID-19 pandemic forced retailers to quickly shift their operations to online and multi-channel options in order to survive. Yet one thing retail leaders can agree on -- especially with more of the population getting vaccinated and businesses resuming operations -- the brick and mortar store is not going anywhere," said Pranav Tyagi, Tango's President and CEO who gave the summit's keynote address on The Future of Brick and Mortar Retail. "Retail strategies may be changing to accommodate greater omnichannel experiences, but it is clear that the physical store is the foundation of a successful retailer and technology will continue to play a huge role in bringing the two together to create a seamless consumer experience."
- "The COVID-19 pandemic forced retailers to quickly shift their operations to online and multi-channel options in order to survive.
- Yet one thing retail leaders can agree on -- especially with more of the population getting vaccinated and businesses resuming operations -- the brick and mortar store is not going anywhere," said Pranav Tyagi, Tango's President and CEO who gave the summit's keynote address on The Future of Brick and Mortar Retail.
- Balancing friction in the brick and mortar retail experience:
Consumers have always valued speed and efficiency, but there are now additional values that became more apparent for shoppers during the pandemic, such as convenience and cleanliness. - This could mean retraining associates, shifting employees into new roles, or even establishing new positions focused on alternate delivery methods.