Fruit snack

KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention

Retrieved on: 
Thursday, November 16, 2023
Software, Online Retail, Internet, Other Retail, Social Media, Data Management, Technology, Retail, Marketing, Advertising, Communications, Other Technology, Attention, Interactivity, Food, AA, Electronics, AAI, A/UX, Active, Task force, KERV, Snack, Fruit snack, Travel, Index

KERV Interactive (KERV), the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index (AAI), an index that measures the quality and quantity of user actions as they engage with KERV’s in-video interactive technology.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index (AAI), an index that measures the quality and quantity of user actions as they engage with KERV’s in-video interactive technology.
  • The AAI represents a breakthrough in attention measurement and sets a new standard for evaluating user engagement within video.
  • “Unlike other attention metrics, the Active Attention Index is deterministic, making it extremely accurate and reliable in capturing the authentic attention of viewers,” said Jay Wolff, CRO at KERV.
  • In addition to developing the AAI, KERV is also a proud member of the Interactive Advertising Bureau’s Attention Task Force.

Mott’s Fruit Flavored Snacks and Eva Longoria Team Up to Launch Snacks & Stories, a Free Book Redemption Program with Penguin Random House, to Bring Multicultural Stories to Families Everywhere

Retrieved on: 
Wednesday, October 25, 2023
Children, Family, Food, Beverage, Celebrity, Consumer, Books, Retail, Entertainment, Fruit snack, Penguin Random House, Reading, Multimedia, School, School of education, Cooperative, Partnership, University, Mobile Public Library, Fruit, Collection, CCBC, Edelman, General Mills, Book, Snack, Fast food

Through May 2024 families who purchase one box of Mott’s Fruit Flavored Snacks and redeem their receipt by July 2024 can receive one of 16 children’s books.

Key Points: 
  • Through May 2024 families who purchase one box of Mott’s Fruit Flavored Snacks and redeem their receipt by July 2024 can receive one of 16 children’s books.
  • Families may get up to 16 children’s books that celebrate multiculturalism with qualifying purchases.
  • Mott’s Fruit Flavored Snacks must be purchased by 5/31/2024 and redeemed by 7/31/2024.
  • **Data accessed on 09/01/2023 by Edelman using the Cooperative Children’s Book Center (CCBC), School of Education, University of Wisconsin-Madison Diversity Statistics found at: https://ccbc.education.wisc.edu/literature-resources/ccbc-diversity-stat...

Welch's® Fruit Snacks Launches New Give Fruitfully Corporate Social Responsibility Platform

Retrieved on: 
Tuesday, September 5, 2023
Communications, Philanthropy, Food, Beverage, Social Media, Social Activism, Other Philanthropy, Retail, Primary, Secondary, Education, Wish list, Snack, Corporate social responsibility, Fruit, Multimedia, CSR, Student, PIM, Fruit snack, Integration, Social responsibility, Marketing communications, Allergen, Social media, Soft drink, Tutoring, TikTok

PIM Brands, makers of Welch's® Fruit Snacks, is proud to introduce Give Fruitfully, a new Corporate Social Responsibility (CSR) platform designed to support and give back to communities in need.

Key Points: 
  • PIM Brands, makers of Welch's® Fruit Snacks, is proud to introduce Give Fruitfully, a new Corporate Social Responsibility (CSR) platform designed to support and give back to communities in need.
  • To officially kick off their new Give Fruitfully platform, Welch’s® Fruit Snacks is turning attention toward serving one of the brand’s most loyal and beloved audience targets: teachers and students.
  • View the full release here: https://www.businesswire.com/news/home/20230905163181/en/
    Welch's® Fruit Snacks Launches New Give Fruitfully Corporate Social Responsibility Platform.
  • To learn more about Welch’s® Fruit Snacks and the first Give Fruitfully #ClearTheList program, visit GiveFruitfully.com and follow along on Welch’s Fruit Snacks social channels ( Instagram , Facebook , TikTok ).

Welch's® Fruit Snacks Releases New Storybook: Sometimes It's Not Stealing

Retrieved on: 
Tuesday, August 15, 2023
Parenting, Children, Entertainment, Marketing, Communications, Family, Food, Beverage, Celebrity, Consumer, Retail, Exercise, Magic, Life, Laughter, Parent, Human, Multimedia, Snack, QR, Fruit snack, PIM, Integration, Marketing communications, Grocery store, Office supplies

View the full release here: https://www.businesswire.com/news/home/20230815169120/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230815169120/en/
    Welch's® Fruit Snacks Releases New Storybook: Sometimes It's Not Stealing (Photo: Business Wire)
    Sometimes It's Not Stealing by Welch’s® Fruit Snacks is a bedtime storybook that highlights relatable life moments when parents find themselves irresistibly drawn to the allure of Welch's® Fruit Snacks.
  • "Being a part of Sometimes It's Not Stealing by Welch’s® Fruit Snacks has been an absolute joy,” said Chenoweth.
  • "This playful narrative pokes fun at how parents love Welch’s® Fruit Snacks, and often can’t resist “stealing” them from their children.
  • To see a sneak preview of how the campaign comes to life, scan the QR code on any box of Welch’s® Fruit Snacks or visit the Welch’s® Fruit Snacks’ YouTube Page .

NEW Welch’s® ZERO SUGAR Fruity Bites Brings 100% Deliciousness to Treat Lovers without the Sugar

Retrieved on: 
Monday, May 22, 2023
Retail, Supermarket, Food, Beverage, Taste, Candy, Snack, National Confectioners Association, Lover, Multimedia, PIM, Amazon (company), Fruit snack, Love, Consumer, Soft drink, Fruit

New Welch’s® ZERO SUGAR Fruity Bites will be unveiled at Sweets & Snacks Expo, and is the latest innovation from PIM Brands, makers of Welch’s® Fruit Snacks, America’s #1 Brand in all trade classes.

Key Points: 
  • New Welch’s® ZERO SUGAR Fruity Bites will be unveiled at Sweets & Snacks Expo, and is the latest innovation from PIM Brands, makers of Welch’s® Fruit Snacks, America’s #1 Brand in all trade classes.
  • View the full release here: https://www.businesswire.com/news/home/20230522005042/en/
    NEW Welch’s® ZERO SUGAR Fruity Bites Brings 100% Deliciousness to Treat Lovers without the Sugar (Photo: Business Wire)
    Welch’s® ZERO SUGAR Fruity Bites are chewy, fruity, delicious, and 100% sugar-free, with 25% fewer calories than the original Welch’s® Fruit Snacks but all the great taste.
  • With four in ten shoppers looking for low/sugar-free products, up 4 percentage points versus a year ago,1 new Welch’s® ZERO SUGAR comes as both consumer preference for sugar-free snacks, and the sugar-free snack market are increasing.
  • “We’re excited to expand our product offerings with Welch’s® ZERO SUGAR Fruity Bites,” said Nicole Luisi, Senior Brand Manager, Welch’s® Fruit Snacks.

Fetch Launches New Partnership with PIM Brands, Inc., Makers of Welch's® Fruit Snacks, Following Fruitful Pilot

Retrieved on: 
Tuesday, February 7, 2023
Fruit snack, CPG, Consumer, Welch, SKU, Snack, PIM, Den Eimai Iroas, Partnership, Fruit 'n Fibre, Grocery store, Retail, Online shopping, Fetch

MADISON, Wis., Feb. 7, 2023 /PRNewswire/ -- Fetch, America's No. 1 rewards app and leading consumer-engagement platform, today announced its partnership with PIM Brands, Inc., maker of Welch's® Fruit Snacks.

Key Points: 
  • 1 rewards app and leading consumer-engagement platform, today announced its partnership with PIM Brands, Inc., maker of Welch's® Fruit Snacks.
  • Coming on the heels of a successful pilot with Fetch, the full partnership will enable PIM Brands to gain insights into real-time customer buying behaviors and connect with consumers of its Welch's® Fruit Snacks, Welch's® Juicefuls®, and Welch's® Fruit n' Yogurt™ Snacks by activating and engaging shoppers through Fetch.
  • PIM Brands also experienced a significant lift in household penetration and an increase in spend per household, indicating a deepening of relationships with existing customers.
  • PIM Brands rewards consumers each time they purchase Welch's® Fruit Snacks products from any store and creates unique offers right on Fetch to drive their desired consumer behavior.

Welch’s® Fruit Snacks and Flowcode Launch Omnichannel Media Campaign for The Big Game featuring Professional Football Player, Mark Andrews

Retrieved on: 
Tuesday, January 17, 2023
Women, Data Management, Technology, Sports, Men, Events, Concerts, Mobile, Wireless, Apps, Applications, Consumer, Food, Beverage, Retail, Entertainment, Marketing, Advertising, Communications, Media, Football, Audio, Video, Software, Internet, Brand, HULU, Link Motion Inc, CTV, Snack, Partnership, Constant term, PIM, CPG, Fruit snack, Direct, CMO, ESPN, Multimedia, CNBC, Flowcode

PIM Brands, Inc. makers of Welch’s® Fruit Snacks, and Flowcode, The Direct to Consumer Company™ building direct connections for brands and consumers, have partnered for the very first time, to launch an omnichannel media campaign just in time for the Big Game.

Key Points: 
  • PIM Brands, Inc. makers of Welch’s® Fruit Snacks, and Flowcode, The Direct to Consumer Company™ building direct connections for brands and consumers, have partnered for the very first time, to launch an omnichannel media campaign just in time for the Big Game.
  • The interactive digital campaign features an ad spot and sweepstakes, The Welch’s® Fruit Snacks Big Game Giveaway both featuring Mark Andrews, a professional football player and long-time Welch’s® Fruit Snacks fan.
  • View the full release here: https://www.businesswire.com/news/home/20230117005151/en/
    Welch’s® Fruit Snacks and Flowcode Launch Omnichannel Media Campaign for The Big Game featuring Professional Football Player, Mark Andrews (Photo: Business Wire)
    The launch marks PIM Brand’s first time leveraging QR code technology in an advertising campaign, giving consumers a seamless and engaging experience through Flowcode’s TV-optimized QR code and first-party data platform.
  • The Welch’s® Fruit Snacks Big Game Giveaway * is live now through January 31, 2023.

Calavo Growers, Inc. Names Helen Kurtz to Lead Prepared Segment

Retrieved on: 
Tuesday, August 9, 2022
U.S. Securities and Exchange Commission, Chex Mix, Risk, Family, Industry, Snack, GLOBE, Senior, Forward-looking statement, Face, Private Securities Litigation Reform Act, SVP, Growth, Sale, General Mills, Food industry, Security (finance), Annual report, Foster Farms, Fruit snack, Farm, Marketing, General manager, Fruit, Vegetable, Lead, Culture, Salad, Nasdaq, Grocery store, Yoplait, Calavo Growers

SANTA PAULA, Calif., Aug. 09, 2022 (GLOBE NEWSWIRE) -- Calavo Growers, Inc. (Nasdaq: CVGW), a global avocado-industry leader and provider of value-added fresh food, today announced that Helen Kurtz has been named Senior Vice President & General Manager of Calavo Prepared, the companys prepared foods segment.

Key Points: 
  • SANTA PAULA, Calif., Aug. 09, 2022 (GLOBE NEWSWIRE) -- Calavo Growers, Inc. (Nasdaq: CVGW), a global avocado-industry leader and provider of value-added fresh food, today announced that Helen Kurtz has been named Senior Vice President & General Manager of Calavo Prepared, the companys prepared foods segment.
  • In April, Calavo announced it would reorganize its business into two segments, Grown and Prepared, with a senior vice president and general manager responsible for each.
  • Helen is a results-driven leader with a wealth of experience in the packaged foods industry, and we are excited for her to lead and grow our Prepared segment, said Brian W. Kocher, President and Chief Executive Officer of Calavo Growers, Inc.Her operational and marketing expertise will help drive Calavo forward under our new segment structure.
  • Calavo products are sold under the trusted Calavo brand name, proprietary sub-brands, private label and store brands.

Black Forest® Gummies and Fruit Snacks Auctions off Art Painted by Trees

Retrieved on: 
Tuesday, June 21, 2022
Snack, Industry, Fremont–Winema National Forest, Painting, U.S. Forest Service airtanker scandal, Learning, National Forest Foundation, Angeles National Forest, Fruit, SweeTarts, Black Forest, National Forest, Wildfire, CEO, Boise National Forest, Ferrara, NERDS, EST, Sierra National Forest, Forest, Candy, Trolli, NFF, Sale, The Non-GMO Project, Tree, Partnership, Ferrero SpA, Instagram, USDA, Collection, EBay, Nature, TikTok, Life, Fruit snack, Ferrara Candy Company, Silviculture

CHICAGO, June 21, 2022 /PRNewswire/ -- In 2020, Black Forest committed to planting 1.5-million trees by 2022 in partnership with the National Forest Foundation, an effort underscoring its dedication to preserving America's forests for future generations. And today, in celebration of reaching that milestone, the brand behind numerous fan-favorite gummies and fruit snacks made with real fruit juice is auctioning off a new art collection painted by those trees with "A Brush with Nature" by Black Forest.

Key Points: 
  • In celebration of planting 1.5-million trees with the National Forest Foundation, Black Forest Gummies and Fruit Snacks, made with real fruit juice, unveils "A Brush with Nature" art collection
    CHICAGO, June 21, 2022 /PRNewswire/ -- In 2020, Black Forest committed to planting 1.5-million trees by 2022 in partnership with the National Forest Foundation, an effort underscoring its dedication to preserving America's forests for future generations.
  • And today, in celebration of reaching that milestone, the brand behind numerous fan-favorite gummies and fruit snacks made with real fruit juice is auctioning off a new art collection painted by those trees with "A Brush with Nature" by Black Forest.
  • The "A Brush with Nature" by Black Forest Gummies and Fruit Snacks auction will be live until Tuesday, June 28 at 8:00 a.m. EST.
  • Black Forest is one of the few confectionary brands that offers both conventional and USDA-Certified organic gummies and fruit snacks.

New Welch’s Fruit Snacks Custom Boxes Make Life’s Important Moments More Memorable

Retrieved on: 
Tuesday, June 21, 2022
Retail, Entertainment, Online, Food, Beverage, Snack, Fruit Roll-Ups, Happiness, IRI (company), SL, Friends, Chocolate, Tajín (seasoning), Amazon (company), BCG, Boston Consulting Group, PIM, Fast-moving consumer goods, CPG, Korean birthday celebrations, Sour Candy (Lady Gaga and Blackpink song), Gluten-free diet, Fruit, Almond milk, Family, IRI, New, Associate, Multimedia, Collection, Fruit snack, Nightclub, Food preservation, Grocery store, Pharma, U.S.A

View the full release here: https://www.businesswire.com/news/home/20220614005212/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220614005212/en/
    New Welchs Fruit Snacks Custom Boxes Make Lifes Important Moments More Memorable (Photo: Business Wire)
    Personalized Valentines Day and Mothers Day Gift Boxes were a big hit with Welchs Fruit Snacks Custom Heart-Shaped Boxes, so the brand is now expanding personalized packaging for celebrations throughout the year.
  • With our new Personalized Boxes, we hope that Welchs Fruit Snacks lovers of all ages will celebrate lifes important occasions, with a customized touch and bring extra joy and happiness to those festive moments.
  • Welchs Fruit Snacks Personalized Boxes contain 40 of the 0.9 oz Welchs Mixed Fruit pouches featuring the delicious combination of flavors the whole family loves.
  • Millions of times each day, consumers across the world enjoy PIMs vast array of loved brands including Welchs Fruit Snacks, Welchs Fruit n Yogurt Snacks, Welchs Fruit Rolls, Welchs Juicefuls, Sun-Maid Chocolate Raisins, Toggi Fine European Chocolate Wafers, Tuxedos Chocolate Almonds, Original Gummi FunMix, Sour Jacks Sour Candies, Nuclear SQWorms Sour Gummi Worms and many more.