California Milk Processor Board

California Milk Processor Board Launches New "Get Real Inc." Campaign with Desi Banks and Social Influencers to Encourage Authenticity

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Thursday, December 7, 2023

campaign, recently announced its latest advertising initiative – "Get Real Inc." This campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.

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campaign, recently announced its latest advertising initiative – "Get Real Inc." This campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.
Together, they present innovative creations aimed at promoting authenticity in a world increasingly dominated by technology and artificiality.
Get Real Inc. is positioned as a fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real.
Steve James, Executive Director of the California Milk Processor Board said, “Real milk isn't just a beverage; it's a natural source of essential nutrients, a symbol of authenticity, and a way to savor life's real moments.

REAL CALIFORNIA MILK BRINGS BACK THE CALIFORNIA CHEESE WREATH KIT, THE EDIBLE GIFT THAT GIVES BACK TO COMMUNITIES IN NEED

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Tuesday, November 28, 2023

Holiday, Honey, California Milk Processor Board, Feeding America, Edible, Collection, Communication, Element, Milk, Nut, Lady, Dairy, El Camino Real (California), Cheese

The California Cheese Wreath kit features three cow's milk specialty cheeses made with Real California Milk from the state's farm families, candied pecans, dried citrus wheels, raisins, honey, crackers, and herbs along with a round bamboo cheese board as well as instructions for assembling a festive cheese wreath.

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The California Cheese Wreath kit features three cow's milk specialty cheeses made with Real California Milk from the state's farm families, candied pecans, dried citrus wheels, raisins, honey, crackers, and herbs along with a round bamboo cheese board as well as instructions for assembling a festive cheese wreath.
California products can be identified by the Real California Milk seal, which means they are made with milk from the state's dairy farm families.
* $20 will be donated to Feeding America for each California Cheese Wreath Kit purchased with a guaranteed donation of $10,000 to Feeding America.
Only California Cheese Wreath Kit purchases at Lady & Larder between November 20, 2023 and January 30, 2024 qualify.

AMAZING ICE CREAM, ARBO'S CHEESE DIP, PETIT POT, AND WONDERCOW SELECTED AS WINNERS IN THE 5TH REAL CALIFORNIA MILK EXCELERATOR INNOVATION COMPETITION

Retrieved on:

Friday, November 17, 2023

TRACY, Calif., Nov. 17, 2023 /PRNewswire/ -- Startups Amazing Ice Cream, Arbo's Cheese Dip, Petit Pot and WonderCow claimed victory last night at the 5th Annual Real California Milk Excelerator Final Pitch Event. Created by the California Milk Advisory Board (CMAB) and innovation advisory VentureFuel, the competition is designed to find, fund and accelerate innovation in dairy-based products, from consumer food and beverages to textiles and beyond. The four cohort winners will each receive $30,000 in resources and funding to scale their products in California and will compete for an additional $100,000 in support based on continued performance over a period of one year.

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In its fifth year, the 2023 Real California Milk Excelerator advances innovation in its truest state: open innovation.
We're looking forward to partnering with CMAB to drive awareness and affinity of our products and Real California Milk across the country."
The 2023 Real California Milk Excelerator celebrates the state's role as the number one producer of dairy in the United States.
More than 1,100 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

‘Bones Love Milk’ Gravity Tour to Bring Elite Skateboarding Competition to Sacramento Area

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Friday, October 6, 2023

Entertainment, Retail, Sports, Other Sports, Extreme Sports, Events, Concerts, Food, Beverage, Milk, Culture, Crystal Creamery, Gravity Tour, Athlete, Milk bar, California Milk Processor Board, Ice, Tea, Craft

The “ Bones Love Milk ” skate team, sponsored by the California Milk Processor Board (creators of got milk?

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The “ Bones Love Milk ” skate team, sponsored by the California Milk Processor Board (creators of got milk?
), is hosting an elite skateboarding competition event at Mather Skatepark in the Sacramento area as part of its popular Gravity Tour.
Gravity Tour is a celebration of skate culture in which leading athletes show off their best skateboarding tricks and inspire the audience with each of their signature styles.
This public spectacle will have activities for the whole family to enjoy and will shine a spotlight on the world and culture of skateboarding.

Real California Milk Excelerator Cohort Announced, Eight Dairy Startups Compete in 5th Annual Dairy Innovation Competition

Retrieved on:

Thursday, August 17, 2023

TRACY, Calif. , Aug. 17, 2023 /PRNewswire/ -- Today, the California Milk Advisory Board (CMAB) in partnership with innovation advisory VentureFuel, announced the eight finalists selected to participate in the 5thReal California Milk Excelerator competition – the search to identify, curate, and accelerate the very best dairy-based products that introduce novel benefits and drive use of California milk and dairy in formulations.

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The eight members of the 2023 Real California Milk Excelerator cohort and their products are:
Arbo's Queso Dip (Memphis, Tenn.) – Gluten-free, keto-friendly queso-style cheese dips for retail.
The 2023 Real California Milk Excelerator celebrates the state's role as the number one producer of dairy in the United States.
California, known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices.
More than 1,100 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

‘Bones Love Milk’ Live Event Series Kicks Off New Season at Shredquarters

Retrieved on:

Tuesday, August 8, 2023

Last week, the “ Bones Love Milk ” skate team, sponsored by the California Milk Processor Board (creators of got milk?

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Last week, the “ Bones Love Milk ” skate team, sponsored by the California Milk Processor Board (creators of got milk?
), hosted Shredquarters, a four-day immersive skateboarding pop-up event in Huntington Beach right across the street from the US Open of Surfing that draws 500,000 people annually.
Shredquarters is the first in a series of Bones Love Milk events for 2023 being deployed throughout California.
Free merch featuring the “Bones Love Milk” skate and surf monster graphics were doled out to attendees.

California Dairy Families Partner with Raley's Food For Families to Deliver Nutritious Milk to Families in Need

Retrieved on:

Friday, June 2, 2023

TRACY, Calif., June 2, 2023 /PRNewswire/ -- One in 5 Californians — about 8 million people — currently struggle with food insecurity. In commemoration of World Milk Day, the California Milk Advisory Board (CMAB) has announced a partnership with Raley's Food For Families program to deliver milk, one of the most requested but least donated items, to California food banks during June Dairy Month.

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In commemoration of World Milk Day, the California Milk Advisory Board (CMAB) has announced a partnership with Raley's Food For Families program to deliver milk, one of the most requested but least donated items, to California food banks during June Dairy Month.
Throughout the month of June, California dairy families, through the CMAB, will match customer in-store and online Food For Families donations, dollar-for-dollar up to $20,000 to provide fresh milk to those suffering from food insecurity in northern California.
"California dairy farms like mine have a commitment to nourishing families with one of the most nutritious foods available – milk – with its 13 essential nutrients," said California dairy farmer Maureen Lemos.
The California milk donations will be distributed to 12 Food For Family partner food banks – Alameda County Community Food Bank, Central California Food Bank, Food Bank for Monterey County, Food Bank of Contra Costa & Solano, Food Bank of Northern Nevada, Placer Food Bank, Redwood Empire Food Bank, Sacramento Food Bank & Family Services, Second Harvest of Silicon Valley, Second Harvest Food Bank of Santa Cruz County, Second Harvest of the Greater Valley, and Yolo Food Bank.

Real California Milk Excelerator, Powered by VentureFuel, Returns for 5th Year with Renewed Commitment to Open Innovation Using Dairy from the Golden State

Retrieved on:

Thursday, June 1, 2023

TRACY, Calif., June 1, 2023 /PRNewswire/ -- The California Milk Advisory Board (CMAB) today announced the return of the Real California Excelerator competition, created in partnership with innovation advisory VentureFuel, for its fifth year.

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Over the past 4 years, the Real California Milk Excelerator has worked with 45 startups across numerous categories including food, beverage, direct-to-consumer platforms, textiles, and personal care.
The 2023 Real California Milk Excelerator celebrates the state's role as the number one producer of dairy in the United States.
California, also known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices.
More than 1,100 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

Taco Campaign Kicks Off with Five New Recipes and Some Money-Saving Offers

Retrieved on:

Tuesday, April 11, 2023

California Milk Processor Board, Business development, Milk, Cheese, CBC, Cooking, Fast food

“Tacos are so quintessentially California, and cheese is a big part of that” said CMAB’s Director of Business Development, Katelyn Harmon.

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“Tacos are so quintessentially California, and cheese is a big part of that” said CMAB’s Director of Business Development, Katelyn Harmon.
“California has been producing cheese for as long as it’s been making wine—more than 200 years.
Links to offers are at TacoTimeCalifornia.com ; some restrictions, including quantity and pricing terms, apply and offers are subject to date restrictions.
Look for Tacos, Tequila y Más in-store displays for more information, or visit TacoTimeCalifornia.com .

SIAL America Returns for Second Annual Cross-Category Food and Beverage Show

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Wednesday, January 18, 2023

SIAL, the world’s premier cross-category food and beverage industry network, announced that SIAL America , will take place from March 28 to March 30, 2023 at the Las Vegas Convention Center (LLVC).

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SIAL, the world’s premier cross-category food and beverage industry network, announced that SIAL America , will take place from March 28 to March 30, 2023 at the Las Vegas Convention Center (LLVC).
Attendees will explore the latest in food products and technology via SIAL Innovation, and attend educational seminars devoted to the latest food industry trends.
SIAL will stage six months after the SIAL Paris flagship event drew more than 7,000 exhibitors in October 2022.
The partnership leverages the respective strengths of Emerald’s leading live events footprint in the United States and Comexposium’s preeminent SIAL global food brand and network.