MSL

Optimum Selects Publicis O1 As Agency of Record

Retrieved on: 
Friday, March 1, 2024

Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.

Key Points: 
  • Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.
  • O1 was created as a dedicated team specifically for Optimum and is powered by a collective of Publicis Groupe agencies.
  • “As we look to engage with our customers in new and dynamic ways, we are thrilled to bring the unmatched tenacity, creativity, and partnership of O1 to Optimum,” said Jennifer Garrett, Chief Marketing Officer at Optimum.
  • “O1 has matched the best expertise – and experts – at Publicis Groupe to partner with Optimum in creating the next chapter for the brand through a fully integrated team driving awareness and acquisition nationally and locally.”

Vishay Intertechnology High Speed PIN Photodiode Delivers Enhanced Sensitivity for Visible Light in Compact 2.0 mm x 1.8 mm x 0.6 mm SMD Package

Retrieved on: 
Thursday, February 1, 2024

MALVERN, Pa., Feb. 01, 2024 (GLOBE NEWSWIRE) -- Vishay Intertechnology, Inc. (NYSE: VSH) today broadened its optoelectronics portfolio with the introduction of a new high speed silicon PIN photodiode with enhanced sensitivity for visible light.

Key Points: 
  • MALVERN, Pa., Feb. 01, 2024 (GLOBE NEWSWIRE) -- Vishay Intertechnology, Inc. (NYSE: VSH) today broadened its optoelectronics portfolio with the introduction of a new high speed silicon PIN photodiode with enhanced sensitivity for visible light.
  • RoHS-compliant, halogen-free, and Vishay Green , the photodiode provides a moisture sensitivity level (MSL) of 3 in accordance with J-STD-020 for a floor life of 168 hours.
  • Serving customers worldwide, Vishay is The DNA of tech.® Vishay Intertechnology, Inc. is a Fortune 1,000 Company listed on the NYSE (VSH).
  • The DNA of tech® is a registered trademark of Vishay Intertechnology.

PR Council announces 2024 Officers and New Board Members

Retrieved on: 
Thursday, February 1, 2024

The PR Council (PRC) announces that Diana Littman, CEO of MSL U.S. (New York), has been elected 2024 Chair of the Board of Directors.

Key Points: 
  • The PR Council (PRC) announces that Diana Littman, CEO of MSL U.S. (New York), has been elected 2024 Chair of the Board of Directors.
  • “Our world is changing at an incredibly rapid clip, from technological innovation to geopolitical issues, from polarization to climate change, and more,” Littman said.
  • The PRC Board is comprised of leaders representing agencies of all sizes, geographies and specialties.
  • Ellen Ryan Mardiks, Chairman, GOLIN (Chicago) continues Board service as Immediate Past Chair.

The Money Service Lab (www.themsl.com) Is Delighted to Announce the Certification of Its Proprietary Cloud-Based Platform with Mastercard's Cloud Edge to Become an Issuing Processor in Europe

Retrieved on: 
Wednesday, November 22, 2023

MSL can now provide issuers, program managers, and credit institutions throughout the EEA with card issuing and banking-as-a-service solutions.

Key Points: 
  • MSL can now provide issuers, program managers, and credit institutions throughout the EEA with card issuing and banking-as-a-service solutions.
  • With a long history of successful partnerships with Mastercard, MSL's founders have launched many highly successful prepaid programs in Europe.
  • This new certification further solidifies MSL's commitment to providing innovative payment solutions and strengthening its partnership with Mastercard.
  • The MSL plug-and-play RESTful API is user-friendly and efficient, ensuring a smooth experience for developers to integrate their platforms seamlessly.

Pixability Announces that Leading Cultural Impact Agency Black Menswear Becomes an Official Creator Partner for the Inclusive Media Initiative

Retrieved on: 
Tuesday, December 19, 2023

BOSTON, Dec. 19, 2023 (GLOBE NEWSWIRE) -- Pixability, ( www.pixability.com ), the leader in brand suitability and contextual targeting solutions for advertisers on YouTube, today announced that Black Menswear, an award-winning cultural impact agency that connects leading brands with black creators, has become an official partner of the Inclusive Media Initiative.

Key Points: 
  • BOSTON, Dec. 19, 2023 (GLOBE NEWSWIRE) -- Pixability, ( www.pixability.com ), the leader in brand suitability and contextual targeting solutions for advertisers on YouTube, today announced that Black Menswear, an award-winning cultural impact agency that connects leading brands with black creators, has become an official partner of the Inclusive Media Initiative.
  • Black Menswear becomes the first official creator partner that is focused on specifically empowering black creators and, in turn, remedying the pay gap across different creator constituent groups.
  • Since the launch of the Initiative, Pixability has witnessed escalating demand from the advertising community to support black creators and other underrepresented communities.
  • "We are thrilled that Black Menswear has joined our initiative so brands can better support black creators and know that their ad dollars are invested in the community they want to support."

Nicole Avena, PhD, Announces Latest Book Sugarless: A 7-Step Plan to Uncover Hidden Sugars, Curb Your Cravings, and Conquer Your Addiction

Retrieved on: 
Monday, December 4, 2023

Today, she's the world's leading expert on sugar addiction, and her findings have informed our overall understanding of nutrition and health.

Key Points: 
  • Today, she's the world's leading expert on sugar addiction, and her findings have informed our overall understanding of nutrition and health.
  • However, her goal goes beyond raising the alarm; she offers a practical plan that doesn't require going cold turkey.
  • Nicole Avena, PhD, is a pioneering research neuroscientist and expert in the fields of nutrition, diet, and addiction.
  • Sugarless is published by Union Square & Co. and available for pre-order on Amazon and is available in stores December 19.

New lighting technology places LCD over OLED for higher contrast, clarity and energy efficiency in VR headsets

Retrieved on: 
Thursday, December 14, 2023

COLORADO SPRINGS, Colo., Dec. 14, 2023 /PRNewswire/ -- Panamorph, Inc., the world's leading manufacturer of anamorphic projection optics for consumer applications, today announced the success of its multi-patented Modulated Subpupil Lighting (MSL) technology to achieve record levels of contrast and clarity through VR headset optical systems while decreasing power requirements by over 95%.

Key Points: 
  • LCD with MSL now delivers the highest actual performance through the lens.
  • All other LEDs, over 95% of the total, are turned off, reducing power and eliminating that contribution to stray light.
  • Further, if the active subpupil is smaller than the eye pupil then optical aberrations are decreased for higher clarity and greater depth of field.
  • The company plans to sell the new technology to an LCD or headset manufacturer for ultimate product integration.

Aktana Acquires Tact.ai’s Field Engagement and Conversational AI Technology

Retrieved on: 
Wednesday, November 1, 2023

Aktana, Inc., the leader in intelligent customer engagement for the global life sciences industry, today announced the acquisition of Tact.ai’s field engagement and conversational AI technology.

Key Points: 
  • Aktana, Inc., the leader in intelligent customer engagement for the global life sciences industry, today announced the acquisition of Tact.ai’s field engagement and conversational AI technology.
  • As the pioneer of this category and with Tact.ai’s technology, Aktana is now even better positioned to lead this journey toward the future of customer engagement.”
    Powered by Tact.ai technology, Aktana today announced Aktana Copilot, an AI assistant on the mobile phone for life sciences field users.
  • Through Aktana Copilot, customers can capture richer and more tailored engagement data which enables Aktana AI to produce more contextual and effective recommendations for users to have better conversations.
  • “The Strategy Suite that we unveiled at the Aktana Innovation Exchange last month will be enhanced with Aktana Copilot, providing a real-time connection between commercial leaders and the field.

Alucio™ Adds Sage Therapeutics to Further Deepen Its Customer Base

Retrieved on: 
Monday, November 6, 2023

SAN FRANCISCO, Nov. 6, 2023 /PRNewswire-PRWeb/ -- Alucio™, a fast-growing provider of cloud-based software for the life sciences industry, today announced that Sage Therapeutics (Sage) has chosen Alucio's Beacon platform for use by their Medical Affairs and Field Medical teams. Beacon is a modern content activation and healthcare professionals (HCP) engagement platform built specifically for Medical Science Liaisons (MSLs), Medical Affairs professionals, and Market Access teams.

Key Points: 
  • "We are thrilled that Sage selected Beacon as part of their vision plan", said Jeff Asada, Co-Founder & Head of Customer Success at Alucio, "We look forward to supporting their growing commercialization success while ensuring that Sage's field medical team can deepen KOL relationships."
  • Through this agreement, Alucio will support Sage in fulfilling its scientific exchange objectives as they deliver new approaches for patients suffering from brain health disorders.
  • Sage will leverage Beacon's powerful content library management and on-demand publishing functionality to organize and distribute documents to their MSL team.
  • Sage adds to Alucio's fast-growing roster of life science companies that have become Beacon customers.

TAMPAX PARTNERS WITH MARSAI MARTIN, ANGEL REESE & FLAU'JAE JOHNSON ON PERIOD EDUCATION CAMPAIGN

Retrieved on: 
Tuesday, October 24, 2023

CINCINNATI, Oct. 24, 2023 /PRNewswire/ -- Tampax, Procter & Gamble's leading tampon brand, is partnering with actress and executive producer Marsai Martin, women's college basketball national champions Angel Reese and Flau'jae Johnson, and Dr. Nicole Sparks OB/GYN, to continue its mission of equipping women with medically accurate education and sparking conversation to help them make informed decisions about what period protection is best for them.

Key Points: 
  • New Tampax Period Education survey finds 68% of Gen Z women & girls say they received little or no period education before their period began; 43% of Black Gen Z women & girls have never used a tampon at all.
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9194451-tampax-marsai-martin-ang...
    Tampax recently conducted the 2023 Tampax Period Education survey1 to help understand the period and tampon education gap among young women.
  • This lack of education extends to tampons, with 83% of Gen Z women & girls saying they received little or no education about tampons before their period began.
  • By partnering with Gen Z trail-blazers Marsai, Angel, and Flau'jae and expert Dr. Nicole Sparks, we hope to create an open space for conversations and education about periods and tampons."