IAB Unveils Agenda for the 2024 IAB NewFronts: Defining the Ad Supported Present and Future of Streaming
NEW YORK, April 3, 2024 /PRNewswire/ -- Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.
- "The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days," said David Cohen, Chief Executive Officer, IAB.
- "It's a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined."
- As an IAB NewFronts Principal Partner, Google will continue its long-standing partnership by kicking off the 2024 IAB NewFronts on Monday with breakfast followed by the first NewFronts presentation of the week.
- Additionally, IAB will discuss findings from its annual Video Ad Spend Study, which includes full-year 2023 results and an outlook for 2024.