McGruff the Crime Dog

Go For Real™ awarded silver and gold in two MarCom categories

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Thursday, October 19, 2023
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McGruff dedicates these awards to the millions of people who take a bite out of crime everyday by only buying genuine products."

Key Points: 
  • McGruff dedicates these awards to the millions of people who take a bite out of crime everyday by only buying genuine products."
  • The "Think Again" PSA earned a platinum award, the highest recognition in the television category.
  • Go For Real TV, McGruff's debut YouTube series, received a gold award in the web video category.
  • MarCom Awards were selected by an international panel of experts by the Association of Marketing and Communication Professionals from more than 6,000 entries.

McGruff the Crime Dog smells big crime with the sale of fake pills and other counterfeit products

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Tuesday, September 19, 2023
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WASHINGTON, Sept. 19, 2023 /PRNewswire/ -- McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products in a new public service announcement released today.

Key Points: 
  • WASHINGTON, Sept. 19, 2023 /PRNewswire/ -- McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products in a new public service announcement released today.
  • The ad features three assembly lines making real and fake products including sneakers, cosmetics, and fake pills.
  • At the end, the iconic crime dog is revealed, urging viewers and listeners to "think again," before buying fake products.
  • "McGruff smells big crime around the sale of dangerous and lethal fake products," said Paul DelPonte, Executive Director at the National Crime Prevention Council.

Joey Gase Joins Board of Directors and Drives McGruff the Crime Dog's® Mission Home

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Wednesday, August 23, 2023
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WASHINGTON, Aug. 23, 2023 /PRNewswire/ -- Joey Gase teams up with McGruff the Crime Dog® at Daytona International Speedway, this time as a newly elected board member for the National Crime Prevention Council.

Key Points: 
  • WASHINGTON, Aug. 23, 2023 /PRNewswire/ -- Joey Gase teams up with McGruff the Crime Dog® at Daytona International Speedway, this time as a newly elected board member for the National Crime Prevention Council.
  • During the WAWA 250 race on August 25, Gase will shine a light on the iconic crime dog's mission to Take A Bite Out Of Crime®.
  • "He joins the board at a vibrant time as NCPC tackles 21st century crimes.
  • "I grew up feeling safe with McGruff the Crime Dog and can now pass that on to my children and families across the country," said Gase.

LivesProject.org creates a call to action against fentanyl deaths

Retrieved on: 
Monday, May 8, 2023
Global Lives Project, McGruff the Crime Dog, NCPC, Crime, AIDS, National Crime Prevention Council, Death, Attention, Lives, Social media, Internet, Disease, Drug, Fentanyl

WASHINGTON, May 8, 2023 /PRNewswire/ -- The livesproject.org provides both a living memorial to victims of the Fentanyl deaths and a call to action to stop the senseless loss of life. The National Crime Prevention Council and McGruff the Crime Dog® created the digital quilt as a way for families and loved ones impacted by the crisis to help others from facing the same fate.

Key Points: 
  • WASHINGTON, May 8, 2023 /PRNewswire/ -- The livesproject.org provides both a living memorial to victims of the Fentanyl deaths and a call to action to stop the senseless loss of life.
  • "This is an important day to raise awareness about the dangers of illicit fentanyl," said NCPC Executive Director Paul DelPonte.
  • The digital format serves as reminder that so many fentanyl victims were dupped into their own death by online trafficking of fake drugs."
  • The Lives Project shares the stories of hundreds of individuals from all walks of lives and age ranges who have been lost to Fentanyl.

McGruff the Crime Dog® launches limited-edition Barking Beauty Dog Shampoo

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Saturday, April 1, 2023
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WASHINGTON, April 1, 2023 /PRNewswire/ -- The National Crime Prevention Council and McGruff the Crime Dog® launch a new dog shampoo beauty line, "Barking Beauty".

Key Points: 
  • WASHINGTON, April 1, 2023 /PRNewswire/ -- The National Crime Prevention Council and McGruff the Crime Dog® launch a new dog shampoo beauty line, "Barking Beauty".
  • The limited-edition shampoo line uses real, ethically made ingredients, to make even the unruliest dogs shine as bright as the crime dog himself.
  • McGruff is releasing four different scents as part of his breakthrough in the beauty world.
  • "Not only will McGruff be on your TV, but now he can be part of any dog's beauty routine."

Take A Bite Out of Crime® on McGruff.Org

Retrieved on: 
Tuesday, February 7, 2023
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WASHINGTON, Feb. 7, 2023 /PRNewswire/ -- Kids around the nation can become McGruff the Crime Dog's® sidekick and help him Take A Bite Out Of Crime® at McGruff.org, a new educational site featuring a variety of engaging games and videos.

Key Points: 
  • McGruff.org empowers kids to become active crime prevention participants in their communities.
  • Teens and tweens will take a front-row seat in games focused on anti-counterfeiting, crime prevention through environmental design, bullying, home safety, and more.
  • "McGruff continues to meet this new generation where they are," said Paul DelPonte, executive director at the National Crime Prevention Council.
  • To learn more, visit McGruff.org or follow the crime dog on social @McGruffatNCPC (Twitter, Facebook, and Instagram) and @McGruff_CrimeDog (TikTok).

McGruff the Crime Dog® and Joey Gase race for safety at Daytona

Retrieved on: 
Thursday, February 2, 2023
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WASHINGTON, Feb. 2, 2023 /PRNewswire/ -- All crime prevention engines are a go on car #53 during NASCAR'S race at the Daytona International Speedway on February 18. Joey Gase and McGruff the Crime Dog® continue their crime fighting partnership and shine a light on criminals selling counterfeit products.

Key Points: 
  • Joey Gase and McGruff the Crime Dog® continue their crime fighting partnership and shine a light on criminals selling counterfeit products.
  • As part of this effort, NCPC, McGruff, and Gase will host a variety of events in Daytona in the week leading up to the race.
  • Gase and McGruff will visit two schools in the Daytona area to educate kids on the campaign.
  • "I am extremely excited to team up with the National Crime Prevention Council and McGruff to help Take A Bite Out of Crime," said Gase.

Taking a bite out of fake products on YouTube

Retrieved on: 
Thursday, October 27, 2022
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WASHINGTON, Oct. 27, 2022 /PRNewswire/ -- A new YouTube series hosted by McGruff the Crime Dog® aims at shifting the buying behaviors of tweens and teens away from fake products.

Key Points: 
  • WASHINGTON, Oct. 27, 2022 /PRNewswire/ -- A new YouTube series hosted by McGruff the Crime Dog aims at shifting the buying behaviors of tweens and teens away from fake products.
  • The series transports viewers to McGruff's top-secret detective lab and features guests from various industries to teach young people the dangers counterfeit products.
  • Fake shoes, luxury items, skin care products and more will be highlighted and exposed.
  • New products have been invented, new uses for old ones discovered, and employment opportunities created for millions of Americans.

Government agencies, community leaders, and activists join to combat fentanyl crisis

Retrieved on: 
Wednesday, October 19, 2022
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WASHINGTON, Oct. 19, 2022 /PRNewswire/ -- Three key government agencies came together with community leaders and other advocates to find solutions that address a top U.S. public health crisis at the National Fentanyl Summit.

Key Points: 
  • WASHINGTON, Oct. 19, 2022 /PRNewswire/ -- Three key government agencies came together with community leaders and other advocates to find solutions that address a top U.S. public health crisis at the National Fentanyl Summit.
  • Fake pills containing lethal amounts of fentanyl are fueling a surge in deaths across America.
  • Among teenagers, fentanyl poisoning has become one of the leading causes of fatalities over the past year.
  • "New policies are needed that weave together ways to combat the supply, demand, and use of this drug.

Crime Prevention Month Tackles 21st Century Crimes

Retrieved on: 
Monday, October 3, 2022
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WASHINGTON, Oct. 3, 2022 /PRNewswire/ -- McGruff the Crime Dog® is taking a bite out of 21st century crimes during this year's Crime Prevention Month. The National Crime Prevention Council will empower communities to create safe communities through a variety of initiatives, tools, and events.

Key Points: 
  • WASHINGTON, Oct. 3, 2022 /PRNewswire/ -- McGruff the Crime Dog is taking a bite out of 21st century crimes during this year's Crime Prevention Month.
  • "McGruff is a trusted American icon that can help educate young people about the importance of crime prevention.
  • Crime Prevention Month serves as a road map for law enforcement, Americans, and organizations to tackle 21st Century crimes across every channel.
  • The nonprofit National Crime Prevention Council, along with McGruff the Crime Dog, have helped generations of Americans Take A Bite Out Of Crime.