Comscore Publishes New Research Examining Future of App Measurement and How Publishers and Advertisers Can Navigate Rapidly-Evolving Privacy Standards
That's why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to publish its latest whitepaper exploring the future of app measurement and app tracking transparency.
- That's why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to publish its latest whitepaper exploring the future of app measurement and app tracking transparency.
- Drawing on Comscore's deep expertise in privacy-friendly digital audience measurement, the whitepaper takes an in-depth look at several critical developments:
What iOS 14.5 changes mean for publishers and advertisers. - How measurement providers like Comscore are solving for measurement challenges while respecting user privacy.
- To learn more about how Comscore can help you succeed in a fast-changing privacy landscape, contact us today.