The Ad Council, United Way Worldwide and The Rockefeller Foundation Launch New Campaign to Highlight 211 Service and Provide Support to Those in Need
Each specialist is local to their community and is trained to help confidentially curate resources and advocate for those who need support.
- Each specialist is local to their community and is trained to help confidentially curate resources and advocate for those who need support.
- The initiative also includes digital out-of-home and banners, which will be distributed nationally per the Ad Council's donated media model.
- "211 specialists throughout the U.S. and Canada have addressed front line needs this year, more than ever," said Suzanne McCormick, U.S. President, United Way Worldwide.
- "This new partnership will help increase awareness of 211 and the array of services available through the 211 network to help those in need.