Digitas Health

Jay Appel, Chief Innovation & Growth Officer at The Bloc, Inducted into DTC Perspectives' 2024 Hall of Fame for Transformative Impact in Healthcare Marketing

Retrieved on: 
Tuesday, April 2, 2024

NEW YORK, April 2, 2024 /PRNewswire/ -- The Bloc , a renowned global health-native agency, is proud to announce that Jay Appel, Chief Innovation & Growth Officer, will be inducted into the DTC Hall of Fame for the year 2024.

Key Points: 
  • NEW YORK, April 2, 2024 /PRNewswire/ -- The Bloc , a renowned global health-native agency, is proud to announce that Jay Appel, Chief Innovation & Growth Officer, will be inducted into the DTC Hall of Fame for the year 2024.
  • This is an honor presented by DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders.
  • "It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients."
  • His induction into the DTC Hall of Fame is a testament to the remarkable impact he has made," said Jennifer Matthews, President and CEO of The Bloc.

Deerfield Agency Welcomes Bill Veltre as EVP, Head of Media

Retrieved on: 
Wednesday, March 20, 2024

CONSHOHOCKEN, Pa., March 20, 2024 /PRNewswire/ -- Deerfield Agency, one of the leading health marketing and communications firms for health companies, today announced Bill Veltre has joined as Executive Vice President, Head of Media.

Key Points: 
  • CONSHOHOCKEN, Pa., March 20, 2024 /PRNewswire/ -- Deerfield Agency, one of the leading health marketing and communications firms for health companies, today announced Bill Veltre has joined as Executive Vice President, Head of Media.
  • With nearly two decades of experience in healthcare marketing, Bill will direct paid media services for the agency, guiding further development of the company's strategic and analytical approach to media and digital strategy.
  • "Bill's appointment signifies an exciting milestone for Deerfield Agency as our media service offerings grow and we continue to enhance our media insights and reporting capabilities," said Frank Burrell, Managing Partner at Deerfield.
  • Bill is a seasoned healthcare marketing professional with expertise in the successful integration of media, creative, and analytics.

Heartbeat Selected for Ad Age Best Places to Work 2023 List, Celebrates 7 Consecutive Years of Workplace Honors

Retrieved on: 
Monday, January 23, 2023

NEW YORK, Jan. 23, 2023  /PRNewswire-PRWeb/ -- Leading healthcare marketing agency Heartbeat has been named to the 2023 Ad Age Best Places to Work list, ranking 2 overall in the large agency category. 2023 marks the 3rd consecutive year, and 4th overall, that Heartbeat has been recognized as part of the prestigious Ad Age listing.

Key Points: 
  • NEW YORK, Jan. 23, 2023 /PRNewswire-PRWeb/ -- Leading healthcare marketing agency Heartbeat has been named to the 2023 Ad Age Best Places to Work list, ranking 2 overall in the large agency category.
  • 2023 marks the 3rd consecutive year, and 4th overall, that Heartbeat has been recognized as part of the prestigious Ad Age listing.
  • The Ad Age Best Places to Work program is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership.
  • In addition to previous Best Places to Work selections from Ad Age (2017, 2021, and 2022), Heartbeat is also a 3-time selectee to the MM+M Best Places to Work list (2018, 2019, and 2021).

Relevate Health Names New CEO

Retrieved on: 
Tuesday, October 4, 2022

CINCINNATI, Oct. 4, 2022 /PRNewswire/ -- Relevate Health has named Tim Pantello, a globally experienced industry executive, as its new CEO, succeeding co-founder Jeff Spanbauer. Mr. Spanbauer has transitioned to Chairman of Relevate Health's Board of Directors.

Key Points: 
  • Tim Pantello takes the lead at Relevate Health; Jeff Spanbauer assumes Chairman role
    CINCINNATI, Oct. 4, 2022 /PRNewswire/ -- Relevate Health has named Tim Pantello, a globally experienced industry executive, as its new CEO, succeeding co-founder Jeff Spanbauer.
  • "I am excited to join Relevate as its CEO and lead its continued growth as a differentiated player in health care provider (HCP) engagement," stated Mr. Pantello.
  • In 2020, Relevate Health partnered with Colorado-based private equity firm, Mountaingate Capital, to support its growth and expansion strategy.
  • I am confident that Tim's extraordinary track record will enhance success for both our clients and Relevate Health."

Omnicom Names Matt McNally CEO of Omnicom Health Group

Retrieved on: 
Thursday, June 2, 2022

NEW YORK, June 2, 2022 /PRNewswire/ -- Omnicom Group (NYSE:OMC) today announced the appointment ofMatt McNallyas CEO of Omnicom Health Group (OHG), the largest healthcare marketing and communications network in the world and part of Omnicom'sDAS Group of Companies (DAS).

Key Points: 
  • NEW YORK, June 2, 2022 /PRNewswire/ -- Omnicom Group (NYSE:OMC) today announced the appointment ofMatt McNallyas CEO of Omnicom Health Group (OHG), the largest healthcare marketing and communications network in the world and part of Omnicom'sDAS Group of Companies (DAS).
  • McNally also proved his ability to drive profitability and implement new client offerings in his earlier roles as Group President and Chief Media Officer of Publicis Health, President of Publicis Health Media, and Executive Vice President of Digitas Health.
  • DAS Group of Companies, a division of the Omnicom Group Inc. (NYSE:OMC), is a global group of marketing services companies comprised of the Health Group, the Precision Marketing Group, the Commerce Group, and the Advertising Collective.
  • Omnicom Health Group( www.omnicomhealthgroup.com ) is a global collective of communications companies with more than 4,600 dedicated healthcare communications specialists.

Bazooka Candy Brands Promotes Two Key Team Members to Vice President As It Creates A Leadership Team Focused on Top Growth Areas

Retrieved on: 
Monday, May 16, 2022

"I could not be more excited to announce the promotion to the Vice President level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years," said Tony Jacobs, President Bazooka Candy Brands.

Key Points: 
  • "I could not be more excited to announce the promotion to the Vice President level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years," said Tony Jacobs, President Bazooka Candy Brands.
  • Becky Silberfarb joined Bazooka Candy Brands in 2016 as aBrand Manager and most recently held the position of Senior Director of Marketing.
  • During that time, she has led marketing across all brands in the Bazooka Candy Brands portfolio including, Ring Pop, Push Pop, Baby Bottle Pop, Bazooka and more.
  • In her new role as Vice President of Brand Marketing, Becky will oversee the continued growth of the organization's marketing efforts as Bazooka Candy Brands expands with new audiences, new products, and new markets.

The Bloc Hires Jay Appel as its First-Ever Chief Digital Officer

Retrieved on: 
Thursday, April 28, 2022

NEW YORK, April 28, 2022 /PRNewswire/ -- The Bloc, which for over 20 years has redefined what a health creative agency can do, has recruited Jay Appel as its first-ever Chief Digital Officer. In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc's award-winning creative into unique digital experiences for highly targeted audiences.

Key Points: 
  • Industry icon Appel to drive groundbreaking, results-oriented omnichannel customer experiences
    NEW YORK, April 28, 2022 /PRNewswire/ -- The Bloc, which for over 20 years has redefined what a health creative agency can do, has recruited Jay Appel as its first-ever Chief Digital Officer.
  • In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc's award-winning creative into unique digital experiences for highly targeted audiences.
  • Appel will be taking leadership over The Bloc's UI/UX, digital solutions, and innovation teams.
  • "We've created the role of Chief Digital Officer because we don't want digital art directors or digital account managers for specific projects we want digital expertise to be an implied part of every role at The Bloc," said Jennifer Matthews, President and CEO at The Bloc.

PUBLICIS HEALTH APPOINTS LARRY MICKELBERG AS CHIEF COMMERCIAL OFFICER

Retrieved on: 
Wednesday, February 16, 2022

NEW YORK, Feb. 16, 2022 /PRNewswire/ -- Publicis Health today announced the appointment of Larry Mickelberg as the global healthcare communications network's first Chief Commercial Officer, effective immediately.

Key Points: 
  • NEW YORK, Feb. 16, 2022 /PRNewswire/ -- Publicis Health today announced the appointment of Larry Mickelberg as the global healthcare communications network's first Chief Commercial Officer, effective immediately.
  • "There is no one more attuned and equipped than Larry to help Publicis Health leverage our full suite of assets to drive our clients' digital marketing transformation," said Alexandra von Plato, Chief Executive Officer, Publicis Health.
  • The appointment of Mickelberg in the role of Publicis Health's Chief Commercial Officer follows the recent announcements of the group's acquisition of BBK Worldwide , a full-service R&D marketing firm and a global leader in clinical trial experience, and the appointment of Publicis Health's first Chief Digital Platforms Officer .
  • Publicis Health companies include: BBK Worldwide, Digitas Health, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue.

PUBLICIS HEALTH ACQUIRES BBK WORLDWIDE

Retrieved on: 
Tuesday, January 18, 2022

NEW YORK, Jan. 18, 2022 /PRNewswire/ -- Publicis Health, the health and wellness vertical of Publicis Groupe, today announced the acquisition of BBK Worldwide (BBK), a full-service R&D marketing firm and a global leader in clinical trial experience (CTE).BBK enables biotech and pharmaceutical customers to accelerate R&D programs, driving research forward through the unique integration of patient-centric services and proprietary technology, complementing Publicis Health's existing CTE capabilities.

Key Points: 
  • NEW YORK, Jan. 18, 2022 /PRNewswire/ -- Publicis Health, the health and wellness vertical of Publicis Groupe, today announced the acquisition of BBK Worldwide (BBK), a full-service R&D marketing firm and a global leader in clinical trial experience (CTE).BBK enables biotech and pharmaceutical customers to accelerate R&D programs, driving research forward through the unique integration of patient-centric services and proprietary technology, complementing Publicis Health's existing CTE capabilities.
  • As part of the acquisition, Publicis Health will acquire BBK Holdings, which in addition to BBK Worldwide, is the parent company of creative advertising agency 320Agency, technology company TCN Technologies, and solution center RSG Engagement Solution Center.
  • At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health.
  • Publicis Health companies include: BBK Worldwide, Digitas Health, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue.

Dentsu Health Uplevels Creativity by Appointing Award-Winning Creative Collette Douaihy as Chief Creative Officer

Retrieved on: 
Wednesday, January 5, 2022

The award-winning creative executive Collette Douaihy, has been named Chief Creative Officer for dentsu health.

Key Points: 
  • The award-winning creative executive Collette Douaihy, has been named Chief Creative Officer for dentsu health.
  • Since launching in April 2021, dentsu health has expanded its global capabilities across dentsus key service lines of Creative, Media, and Customer Experience Management, through a hiring spree of top talent.
  • Collette is the latest critical addition to this fast-growing team that is committed to raising the creative bar in healthcare marketing, especially in the pharma industry.
  • Collette joins dentsu health following her role as Chief Creative Officer of Evoke, where she partnered with senior clients to ensure that the companys wide range of capabilities was equally grounded in creativity, innovation, and human empathy.