First Insight Named by Independent Research Firm in Retail Planning Platforms Report
InsightSUITE puts the customer at the center of every retail decision -- from strategic planning and forecasting, to product, pricing, planning, and marketing decisions – providing quantifiable improvements in sales and margins.
- First Insight, Inc. , a global leader in Voice of the Customer (VoC) retail solutions, announced today its inclusion into Forrester’s independent research report entitled The Forrester Wave™: Retail Planning Platforms, Q4 2023— The 13 Providers that Matter Most and How They Stack Up.
- For years, major retailers around the world have improved their planning and allocation decisions by bringing the voice of the customer to the table through First Insight.
- Further, it can complement planning systems in large enterprises - especially for key value items (KVIs) -- or deliver planning for small enterprises.
- “We believe inclusion in The Forrester Wave™: Retail Planning Platforms, Q4 2023 report demonstrates the power that forward-looking voice of customer data gives to retailers and brands,” said Greg Petro, Chief Executive Officer, First Insight.