Kellogg empowers blind consumers in U.S. with NaviLens technology on packaging
BATTLE CREEK, Mich., Dec. 14, 2022 /PRNewswire/ -- Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one's cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg's Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®.
- To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg's Corn Flakes, Special K Original, Rice Krispies and Crispix.
- "The heart of Kellogg's Better Days Promise ESG strategy is the advancement of sustainable and equitable access to food.
- In addition to the cereal packaging, Kellogg has committed to incorporating NaviLens codes in all corporate facilities in the U.S. by the end of 2023, to make them more accessible and easier to navigate for blind and low-vision employees.
- NaviLens is created by Neosistec, in collaboration with the Mobile Vision Research Lab at the University of Alicante.