Crown Royal

Inc. 5000 Names The Spearhead Group One of the Fastest-Growing Companies in the U.S.

Retrieved on: 
Tuesday, August 15, 2023
Volunteering, Partnership, Education, Rabbit hole, RPET, Woman, Istituto Europeo di Design, Spearhead, Investment, Crown Royal, Growth, Entrepreneurship, IED, CO2, Melanesian Spearhead Group, Airline, Convenience food

YARDLEY, Pa., Aug. 15, 2023 /PRNewswire-PRWeb/ -- The Spearhead Group, a global packaging and Physical Brand Enhancement™ company with headquarters in Yardley, Pennsylvania, has been named as one of Inc. Magazine's 5,000 fastest-growing private companies. Founded in 2018, Spearhead has grown to over $40 million in revenue in the past five years. In their first recognition on the annual Inc. 5000 list, Spearhead placed 3,142 among the 5,000 companies.

Key Points: 
  • Founded in 2018, Spearhead has grown to over $40 million in revenue in the past five years.
  • In their first recognition on the annual Inc. 5000 list, Spearhead placed 3,142 among the 5,000 companies.
  • Innovation in sustainable packaging is a primary focus worldwide for CEOs Heather Fritzsche (Spearhead USA & Spearhead Global); Patricia Burguete (Spearhead Mexico); Giovanna Pinna (Spearhead Italy); and Pooja Sikand (Spearhead India).
  • Committed to innovation, The Spearhead Group launched its proprietary Bottle2Bag™, a luxury textile bag solution made from recycled plastic bottles.

Crown Royal Launches Hats Off Grant Program in Partnership with the Bill Pickett Invitational Rodeo Foundation in Celebration of Black Business Month

Retrieved on: 
Tuesday, August 1, 2023
Hat, Partnership, Black Rodeo, Black, Dream, Crown Royal, The Royal Rider, Empowerment, Hatmaking

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- Rooted in their ethos of generosity, Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in their dedication to nurture the Black rodeo community. In the coming year, the brand has pledged to diversify its Royal Rider program, and committed to provide a total of $100,000 as part of The Hats Off Grant, which will be split among four (4) cowgirls and cowboys and offer the financial support needed to continue their rodeo career.

Key Points: 
  • Beginning today through August 14, 2023, cowboys and cowgirls 25+, who are active members of the Bill Pickett Invitational Rodeo Association can visit www.bpirfoundation.org to submit their application for The Hats Off Grant.
  • "We at the Bill Pickett Invitational Rodeo Foundation are honored to expand our partnership with Crown Royal through The Hats Off Grant.
  • "We thank the Bill Pickett Invitational Rodeo for their continued partnership and providing opportunities to participate in – and amplify – their rodeo celebrations.
  • Follow @CrownRoyal for more information on Crown Royal's initiatives and partnership with the Bill Pickett Invitational Rodeo Foundation.

CROWN ROYAL IS BRINGING FLAVOR TO THE WORLD OF LUXURY WHISKY WITH LAUNCH OF GOLDEN APPLE FLAVORED WHISKY AGED 23 YEARS AND ANNOUNCES PARTNERSHIP WITH MULTIDISCIPLINARY ARTIST, SOLANGE KNOWLES FOR SAINT HERON

Retrieved on: 
Wednesday, May 31, 2023
Solange, Taste, Saint Heron, Music, Partnership, Food, Culture, Ageing, ABV, History, Golden apple, Creativity, Ice, Gold, QR, Crown Royal, House, AR, Corruption, Nightclub, Hatmaking

NEW YORK, May 31, 2023 /PRNewswire/ -- Award-winning whisky brand, Crown Royal, has introduced a multi-pronged, bold new partnership with multidisciplinary artist, Solange Knowles for Saint Heron, to debut the brand's newest limited-time offering – Crown Royal Golden Apple Aged 23 Years. With the launch of Crown Royal Golden Apple, the brand is providing a new flavored luxury offering that will challenge the conventional luxury category and revolutionize the way consumers think about prestige whisky. 

Key Points: 
  • With the launch of Crown Royal Golden Apple, the brand is providing a new flavored luxury offering that will challenge the conventional luxury category and revolutionize the way consumers think about prestige whisky.
  • "Crown Royal represents the same values of quality, craftsmanship and innovation that we create at Saint Heron.
  • The invite-only event will be hosted in Houston, the hometown of Knowles, in a luxurious setting that fully captures the essence of Golden Apple.
  • Crown Royal Golden Apple Aged 23 Years will hit shelves on June 1st and is paired with a bespoke golden bottle in an iconic suede-finished Crown Royal bag and collector's box.

Crown Royal Kicks Off National Military Appreciation Month and the Countdown to Memorial Day with Partner CreatiVets and Country Music Star, Mitchell Tenpenny

Retrieved on: 
Tuesday, May 2, 2023
Country Music Association Awards, DNA, Music, Partnership, Music therapy, Vet, Woman, History, Veteran, CreatiVets, Crown Royal, Air force, Mitchell Tenpenny, Hospital, Entertainment

NASHVILLE, Tenn., May 2, 2023 /PRNewswire/ -- In honor of May being National Military Appreciation Month, Crown Royal is proud to continue to celebrate and recognize the men and women who have so selflessly served our country. The whisky brand has been dedicated to serving the military community for over a decade through initiatives like The Purple Bag Project, and is excited to kick off this Military Appreciation Month in partnership with nonprofit CreatiVets. Yesterday, Crown Royal again joined CreatiVets in hosting their Third Annual Charity Golf Tournament with the shared goal of raising funds to support CreatiVets' mission of helping veterans heal through music therapy and the arts.

Key Points: 
  • "Crown Royal first became a partner of CreatiVets last fall when they invited us to join in on their CMA Awards activation and we couldn't resist," said Richard Casper, founder of CreatiVets.
  • From there, we've grown our partnership and I couldn't be more excited to continue our partnership throughout Military Appreciation Month."
  • I'm proud I can join Crown Royal which has long supported our military communities during Military Appreciation Month," said country music star, Mitchell Tenpenny.
  • "Crown Royal has been serving the military and veterans for years and we're proud to celebrate Military Appreciation Month in partnership with CreatiVets," said Hadley Schafer, Director of Crown Royal Whisky.

Diageo introduces drones to drive farming efficiency and environmental benefits across tequila farming in Mexico

Retrieved on: 
Tuesday, April 11, 2023
Tanqueray, Ketel, Partnership, Society, London Stock Exchange, DEO, Guinness, Attention, Carbon, Progress, Wind, Natural Resources, Plant, Collection, London, Crown Royal, Water, DGE, Agave, Smirnoff, Growth, ESG, Farm, Agriculture, Management, Renewable energy, Liquor, Diageo

This has enabled Diageo to upskill its agave planters for the future of the ever-growing tequila industry, and build their digital capability in flying the drones, integrating more efficient farming practices and drive environmental benefits.

Key Points: 
  • This has enabled Diageo to upskill its agave planters for the future of the ever-growing tequila industry, and build their digital capability in flying the drones, integrating more efficient farming practices and drive environmental benefits.
  • The collection of data has helped the agave planters to make better decisions on resource use.
  • The use of the drones has also enabled agave planters to spend their time continuing to plant and nurturing the new agave.
  • For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com .

Diageo introduces drones to drive farming efficiency and environmental benefits across tequila farming in Mexico

Retrieved on: 
Tuesday, April 11, 2023
Tanqueray, Ketel, Partnership, Society, London Stock Exchange, DEO, Guinness, Attention, Carbon, Progress, Wind, Natural Resources, Plant, Collection, London, Crown Royal, Water, DGE, Agave, Smirnoff, Growth, ESG, Farm, Agriculture, Management, Renewable energy, Liquor, Diageo

This has enabled Diageo to upskill its agave planters for the future of the ever-growing tequila industry, and build their digital capability in flying the drones, integrating more efficient farming practices and drive environmental benefits.

Key Points: 
  • This has enabled Diageo to upskill its agave planters for the future of the ever-growing tequila industry, and build their digital capability in flying the drones, integrating more efficient farming practices and drive environmental benefits.
  • The collection of data has helped the agave planters to make better decisions on resource use.
  • The use of the drones has also enabled agave planters to spend their time continuing to plant and nurturing the new agave.
  • For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com .

Crown Royal Completes Long-Standing Noble Collection with the Release of Barley Edition Whisky

Retrieved on: 
Monday, April 3, 2023
Winter wheat, Creativity, Collection, Ageing, Distiller, Glass, Crown Royal, Alcohol, Beer

NEW YORK, April 3, 2023 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, has revealed the final installment of its Noble Collection with Crown Royal Noble Collection: Barley Edition. The collection is a series of annual limited releases that explores the future of extraordinary and cutting-edge whiskies and celebrates the innovative spirit of the brand's blenders and distillers.

Key Points: 
  • The seventh limited release of the Noble Collection is an extraordinary blend of whiskies distilled from 100% barley grains, aged for at least 5 years
    NEW YORK, April 3, 2023 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, has revealed the final installment of its Noble Collection with Crown Royal Noble Collection: Barley Edition.
  • "This exquisite whisky is a special release for the Crown Royal portfolio, given the expression's full barley mash bill," says Stephen Wilson, Director of Whisky Engagement for Crown Royal.
  • Crown Royal Noble Collection: Barley Edition is 90 proof, 45% Alc/Vol and will be available for a limited time at a suggested retail price of $79.99 for a 750mL bottle.
  • Whether sipped neat or on the rocks, please remember to enjoy Crown Royal Noble Collection: Barley Edition responsibly.

Crown Royal Celebrates The Local Rodeo Community and Champions Its Royal Riders at Houston Rodeo

Retrieved on: 
Monday, March 13, 2023
History, Livestock, Houston Livestock Show and Rodeo, Veteran, Royal, Crown Royal, Culture, PRCA, Houston Rodeo Live, HLSR, NRG Park, Collection, Freedom, The Royal Rider, Life, Hatmaking

HOUSTON, March 13, 2023 /PRNewswire/ -- As an official sponsor of the 2023 Houston Livestock Show and Rodeo (HLSR), Crown Royal is taking the moment to show its gratitude and tip a hat to those who drive the rodeo community forward.  In a new platform titled, "Hats Off with Crown Royal," the whisky brand is celebrating the uplifting spirit of the rodeo community starting in Houston, by sharing a symbolic hats off gesture to those who lend their skill, time and experiences to honor the rodeo tradition. 

Key Points: 
  • Consumers (21+) were invited to the Crown Royal Ranch to enjoy murals from local artists, Jeremy Biggers and Floyd Mendoza , live music, Crown Royal specialty cocktails, exclusive takeaways and were encouraged to participate in the Purple Bag Project.
  • "Generosity is at the core of Crown Royal, and as a longstanding partner of the Houston Livestock Show and Rodeo, it was certainly time to spotlight the incredible community of Houston and the people who've impacted the rodeo for 90+ years," said Hadley Schafer, Director, Crown Royal.
  • Crown Royal and their rodeo partners have joined forces to celebrate cowboys and cowgirls who keep their communities thriving with the Crown Royal "Royal Rider" award.
  • No matter how you decide to enjoy Crown Royal this rodeo season, remember to do so responsibly.

Stagwell's (STGW) 72andSunny, Allison+Partners, Anomaly Steer Big Game Transformations for Bud Light, Dexcom, Diageo, Dunkin', the NFL and United Airlines

Retrieved on: 
Monday, February 13, 2023
Dignity, NRG, Creativity, Life, Crown Royal, Southwest Airlines, National Football League, Mother, Woman, Veteran, ASL, Anatomy, Diageo, Dexcom, Stagwell, EVP, Holiday, AFL, Run with It, Denver International Airport, Cannes Lions International Festival of Creativity, CommonSpirit Health, Bulldog, Metre, Infant, Football, Bowl game, Research, Super Bowl, Dignity Health, Family, NFL, Anomaly, Hold, Brand, Partner, Anheuser-Busch brands, Advertising, Sport, Social media, Tourism, United Airlines, PHOENIX

NEW YORK and PHOENIX, Feb. 13, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) agencies Anomaly and 72andSunny flexed their creative chops at Super Bowl LVII for clients Bud Light, Diageo, Dunkin', and the National Football League. The work represents 10% of advertising spots, more than any other global marketing services network, and some of the best-reviewed campaigns – including three of the top 10 highest-rated commercials in the USA TODAY Ad Meter. This milestone comes amid Stagwell's year-long focus on brand fandom and the power of sport as it gears up for Sport Beach at Cannes Lions Festival of Creativity 2023.

Key Points: 
  • The work represents 10% of spots including 3 of the top 10 highest-rated commercials in the USA TODAY Ad Meter.
  • "For another year, Stagwell commands the field at the Big Game," said Stagwell Chairman and CEO Mark Penn.
  • Dunkin' – Anomaly: Dunkin' made its debut at the Big Game in a spot featuring Ben Affleck, who surprised customers as the drive-thru attendant.
  • To learn more about Stagwell's presence at this year's game, visit www.stagwellglobal.com .

CANADIAN WHISKY BRAND CROWN ROYAL TEAMED UP WITH ROCK LEGEND, DAVE GROHL TO BRING ITS GENEROSITY MISSION TO SUPER BOWL LVII THROUGH 60-SECOND SPOT - 'THANK YOU CANADA'

Retrieved on: 
Monday, February 13, 2023
Glass, Crown Royal, Woman, National Football League, Generosity, Veteran, Internet access, O Canada, State Farm Arena, AFL, Sixty-second Amendment of the Constitution of India, CreatiVets, Athlete, Bowl game, Senior, Super Bowl, Community foundation, Coffee, NFL, NOT, Hockey, Partnership, Volunteering, Drawing, Uber Eats, IRC, NO, Nate Burleson, Sport, Entertainment, Diageo

NEW YORK, Feb. 13, 2023 /PRNewswire/ -- Crown Royal, the official whisky sponsor of the National Football League (NFL), released its first-ever Super Bowl spot with a sixty-second ad featuring Dave Grohl. As an extension of the brand's core platform of generosity, the award-winning whisky enlisted Grohl, to show a moment of gratitude to Canada for all the amazing things it's given the world, from paint rollers to instant replays, peanut butter to hockey, surprisingly football, and, of course, Crown Royal. That's right, Crown Royal used the spot to highlight amazing and beloved items not widely known to be Canadian including the very game that the Super Bowl celebrates, in a fun and conversation starting way.

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140151-crown-royal-dave-grohl-s...
    The sixty-second spot is the very first Super Bowl spot from Diageo, the whisky brand's parent company.
  • The mysterious teasers drummed up excitement and kept fans wondering what the brand and rock icon has up their sleeves for Super Bowl Sunday.
  • Ahead of The Big Game, Crown Royal took the opportunity to bring their tradition of generosity straight to the ground in Phoenix, Arizona with a special performance by Dave Grohl.
  • ‡Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County's Community Foundation, a nonprofit entity organized under IRC §501c3.