GFI

Cannabis Industry Credentials to Revolutionize Workforce

Wednesday, September 15, 2021 - 9:30pm

VENTURA, Calif., Sept. 15, 2021 /PRNewswire/ -- Green Flower the leader in cannabis educationhas launched GF Institute (GFI) , an industry-transforming credential program that revolutionizes how companies across the cannabis industry will approach the training and development of their workforce.

Key Points: 
  • VENTURA, Calif., Sept. 15, 2021 /PRNewswire/ -- Green Flower the leader in cannabis educationhas launched GF Institute (GFI) , an industry-transforming credential program that revolutionizes how companies across the cannabis industry will approach the training and development of their workforce.
  • "GF Institute, or simply GFI, will solve many of the problems we've been hearing about for years around properly training and developing the cannabis workforce, resulting in much higher quality talent and retention, better service to customers and patients, added safety and consistency to cannabis products, and increased confidence, sustainability, and value to our industry as a whole."
  • While the U.S. cannabis industry is worth $61 billion with sales increasing 67 percent in 2020, companies have not had an industry-accepted set of guidelines and credentials to develop and grow the combined workforce of more than 321,000 full-time workers.
  • This need is made more acute by the fact that the vast majority of talent being recruited to this quickly-growing industry has little or no cannabis experience or baseline knowledge.

Goodness Growth Holdings & Vireo Health Join Green Flower and GF Institute to Promote Groundbreaking Push for Standardized Cannabis Credentials

Wednesday, September 15, 2021 - 9:00pm

"At Goodness Growth Holdings, we believe in leveraging science for better outcomes to achieve scalable improvements to workforce development.

Key Points: 
  • "At Goodness Growth Holdings, we believe in leveraging science for better outcomes to achieve scalable improvements to workforce development.
  • GF Institute's Standardized Certificate program helps to drive our mission of bringing the power of plants to people," said Dr. Stephen Dahmer, Chief Medical Officer of Goodness Growth Holdings.
  • The first unit is cannabis health, safety, and compliance -- and covers everything you need to satisfy mandatory training requirements in cannabis.
  • "Every aspect of our business at Vireo Health and across the Goodness Growth Holdings portfolio is intensely focused on creating incredible experiences for our patients and customers.

The Evergreen Market Announces Adoption, Rollout of Industry's First Professional Cannabis Credential Initiative

Wednesday, September 15, 2021 - 8:48pm

While the cannabis industry has experienced enormous growth in recent years, many cannabis brands are finding that much of the talent recruited to work in cannabis from other industries has little to know ready, formalized cannabis knowledge, which often leaves cannabis employers to train these employees completely from scratch.

Key Points: 
  • While the cannabis industry has experienced enormous growth in recent years, many cannabis brands are finding that much of the talent recruited to work in cannabis from other industries has little to know ready, formalized cannabis knowledge, which often leaves cannabis employers to train these employees completely from scratch.
  • "The Evergreen Market is a showcase brand for the growers and producers of Washington State who have made a love and passion for cannabis their life's workit's this same love and passion that makes Evergreen Market an ideal GF Institute Founding Member," said Evergreen Market CEO Shannon Vetto.
  • From the very beginning, Evergreen Market has been guided by three core principles: educate, celebrate, and elevate.
  • These principles are the reason Evergreen Market retail locations are so welcoming, safe, and accessible for customers and patients.

Green Flower Introduces Industry-First Cannabis Credential Program, Leading Cannabis MSO Parallel is an Initial Partner

Wednesday, September 15, 2021 - 8:36pm

In addition, Tom Wilson, VP of Retail Sales at Parallel is joining as a GF Steering Committee Member.

Key Points: 
  • In addition, Tom Wilson, VP of Retail Sales at Parallel is joining as a GF Steering Committee Member.
  • "Through the creation and adoption of cannabis credentials aimed at empowering employees and improving their experiences, Green Flower is excited to welcome Parallel in the introduction of this marquee program," said Gil Christie, Green Flower President and Chairman of GF Institute.
  • GF Institute brought leading industry experts and educational designers together in order to create the first three standardized credentials specifically designed for cannabis professionals.
  • Founded in 2014, Green Flower is the industry leader in cannabis education, empowering thousands of consumers, regulators, and professionals with the knowledge they need to succeed in the emerging cannabis industry today.

Connected Joins Green Flower and Newly-Founded GF Institute to Launch Professional Credentials

Wednesday, September 15, 2021 - 8:24pm

VENTURA, Calif.and SACRAMENTO, Calif., Sept. 15, 2021 /PRNewswire/ -- Today, Green Flower announced that Connected is joining newly-established GF Institute (GFI) as a Steering Committee Founding Member.

Key Points: 
  • VENTURA, Calif.and SACRAMENTO, Calif., Sept. 15, 2021 /PRNewswire/ -- Today, Green Flower announced that Connected is joining newly-established GF Institute (GFI) as a Steering Committee Founding Member.
  • "Connected is the brand for cannasseurs who appreciate best-in-class genetics and the highest-quality flower.
  • "Connected's simple but powerful missionto breed, grow and sell the best cannabis in the worldmakes them a great fit to be Green Flower Institute Founding Member," said Max Simon, CEO and Co-Founder of Green Flower.
  • On successful completion of any single GFI credential program, learners are automatically granted individual membership in GF Institute.

GF Institute Announces Berkshire Roots as an Inaugural Partner Launching Credentialed Cannabis Education

Wednesday, September 15, 2021 - 8:12pm

GF Institute (GFI) is launching the first three standardized certificate programs designed to prepare cannabis professionals with the fundamental, functional knowledge necessary to be successful in the fast-growing industry.

Key Points: 
  • GF Institute (GFI) is launching the first three standardized certificate programs designed to prepare cannabis professionals with the fundamental, functional knowledge necessary to be successful in the fast-growing industry.
  • "GF Institute brings much needed standards in education and training to the cannabis industry.
  • We are proud to be working with GF Institute, alongside our Founding Member peers, to design a genuine solution to a real industry need," said Winokur.
  • Berkshire Roots is one of Massachusetts leading cannabis cultivation, manufacturing and dispensary operators providing craft-grown cannabis from Berkshire County, the highest elevation in the state.

Ayr Wellness Joins GF Institute, Adopts Revolutionary New Approach to Workforce and Employee Development

Wednesday, September 15, 2021 - 8:00pm

GF Institute's Standardized Certificate programs are designed to provide equitable opportunities for any prospective cannabis employee to get involved and begin a new career path," said Mendola.

Key Points: 
  • GF Institute's Standardized Certificate programs are designed to provide equitable opportunities for any prospective cannabis employee to get involved and begin a new career path," said Mendola.
  • GF Institute's innovative approach to cannabis workforce development through standardized education programs and a specific focus on job-readiness will enable the industry to build and develop a truly skilled and talented workforce ready to adapt to shifting trends.
  • Any organization that adopts the GF Institute credentials before the end of 2021 will become Founding Members of GF Institute.
  • Ayr strives to enrich consumers' experience every day through the wellness and wonder of cannabis.

NorCal Cannabis Company Joins GF Institute, Adopts Professional Credentials in National Push for Professionalism

Wednesday, September 15, 2021 - 7:42pm

"We believe that cannabis is a better industry when individual employees feel empowered to become masters in their field.

Key Points: 
  • "We believe that cannabis is a better industry when individual employees feel empowered to become masters in their field.
  • Unlike NorCal Cannabis Company, many cannabis employers today report painful and costly barriers to profitability including high turnover, poor customer service, unsafe products, costly compliance mistakes, and more.
  • GFI answers many of the questions facing the cannabis workforce as employers like NorCal Cannabis Company train and develop their employees to succeed in this ever-changing industry," said Gil Christie, the inaugural chairman of GF Institute.
  • NorCal Cannabis Company is one of the largest vertically integrated cannabis companies in California.

Green Flower and GF Institute Announce Flow Cannabis Co. to Join Inaugural Steering Committee, Adopt Credentials

Wednesday, September 15, 2021 - 7:30pm

"Education is going to be a key component to the success of the emerging cannabis industry for the foreseeable future," says Annie Davis, VP of Marketing for Flow Cannabis Co., whose flagship brand is California's best-selling sungrown flower, Flow Kana.

Key Points: 
  • "Education is going to be a key component to the success of the emerging cannabis industry for the foreseeable future," says Annie Davis, VP of Marketing for Flow Cannabis Co., whose flagship brand is California's best-selling sungrown flower, Flow Kana.
  • With standardized credentials and educational programs in place, GFI's vision for the application of these credentials will result in new levels of professionalism, credibility, and equity across the cannabis industry.
  • Founded in 2014, Green Flower is the industry leader in cannabis education, empowering thousands of consumers, regulators, and professionals with the knowledge they need to succeed in the emerging cannabis industry today.
  • Flow Cannabis Co. also operates Hopland's Solar Living Center to help visitors better understand essential sustainability practices and methods via hands-on experiences.

Flower One Joins GF Institute and Green Flower in Historic Push to Standardize Cannabis Education

Wednesday, September 15, 2021 - 7:18pm

"The cannabis industry's exponential growth makes the establishment of true, powerful, research-tested standards like what GFI will provide even more important," said Gil Christie, GF Institute Chairman.

Key Points: 
  • "The cannabis industry's exponential growth makes the establishment of true, powerful, research-tested standards like what GFI will provide even more important," said Gil Christie, GF Institute Chairman.
  • "The Steering Committee's approach to developing cannabis education adds crucial elements of transparency and consistency to cannabis workforce development."
  • Each participant who successfully completes a GF Institute Cannabis Certificate course will automatically become members of the GF Institute's post-graduate community.
  • Founded in 2014, Green Flower is the industry leader in cannabis education, empowering thousands of consumers, regulators, and professionals with the knowledge they need to succeed in the emerging cannabis industry today.