MERRELL, BIG BROTHERS BIG SISTERS OF AMERICA PSA ADDRESSES NEED FOR MENTORSHIP
ROCKFORD, Mich., Sept. 19, 2023 /PRNewswire/ -- Merrell®, the world's leading hike and outdoor footwear brand, today released a public service announcement in partnership with Big Brothers Big Sisters of America (BBBSA) to address the critical need for mentorship and inspire volunteer sign-ups nationwide. The public service announcement is part of BBBSA's "It Takes Little to be Big" national campaign that launched this past week on Sept. 15. In 2021, BBBSA and Merrell joined forces to form a multi-year partnership that harnesses the power of being outside.
- ROCKFORD, Mich., Sept. 19, 2023 /PRNewswire/ -- Merrell® , the world's leading hike and outdoor footwear brand, today released a public service announcement in partnership with Big Brothers Big Sisters of America (BBBSA) to address the critical need for mentorship and inspire volunteer sign-ups nationwide.
- Today, more than 30,000 youth are on the waiting list ready to be matched to a mentor ("Big") through BBBS.
- "We believe in the importance of mentorship and are passionate about getting children the mentors they need and getting them outdoors."
- "Big Brothers Big Sisters of America's 'It Takes Little to Be Big' campaign is redefining mentorship and challenging perceptions of the time and expertise required to be a mentor," said Adam Vasallo, Chief Marketing Officer at BBBSA.