Jif® is on a Mission to Save Millions of Neglected Celery Stalks.
ORRVILLE, Ohio, Jan. 29, 2024 /PRNewswire/ -- Every year, America eats over 1 billion wings during the Big Game, according to the National Chicken Council. Unfortunately, this leaves millions of celery stalks heartlessly neglected, thrown away, and left to languish. Because while the celery is served as a side out of tradition, a 2020 survey from the same National Chicken Council shows that only 14% of people prefer it. That's why, this February, Jif is on a mission to Save the Celery – reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif Peanut Butter. In other words, they can make a snack to make a difference.
- Unfortunately, this leaves millions of celery stalks heartlessly neglected, thrown away, and left to languish.
- That's why, this February, Jif is on a mission to Save the Celery – reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif Peanut Butter.
- Smucker Co. "But the simple addition of Jif Peanut Butter transforms celery from castaway to an irresistibly crunchy snack."
- Jif invites fans to join the mission and share how you #SaveTheCelery with @Jifbrand on Instagram or @Jif on TikTok.