Dentsu

IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024

Retrieved on: 
Sunday, January 28, 2024
Senior, Privacy, Entrepreneurship, Executive Committee, Health, Interactive Advertising Bureau, Warner Bros., Treasurer, IAB, AI, Rest, PepsiCo, Samsung, ALM, General Motors, Borsa, Dentsu, Dotdash Meredith, The Weather Channel, Pubmatic, Creativity, Retirement, Pepsi, Marketing, Weather, News Corporation, TelevisaUnivision, IBM Watson, Cumulus Media, Management

NEW YORK, Jan. 28, 2024 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization's Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair. 

Key Points: 
  • Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith.
  • Borsa will continue to remain on the IAB Board and on the Executive Committee.
  • "The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board.
  • For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors .

AAF's Most Promising Multicultural Students Named for 2024

Retrieved on: 
Tuesday, January 9, 2024
FCB, Student, American Advertising Federation, AAF, Advertising, Omnicom Group, Amazon, School, University, The Trade Desk, Whirlpool, Sony Entertainment, Publicis, Dentsu, IPG, Vox Media, RPA

WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students. Entering its 27th year, the Most Promising program is one of the organization's premier initiatives promoting diversity, equity, and inclusion within the advertising industry.

Key Points: 
  • WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students .
  • The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024.
  • The Most Promising program gives advertising, media, communications, and tech companies the opportunity to connect with 50 top-performing and high-achieving diverse college students from across the nation.
  • "The Most Promising Multicultural Students Class of 2024 has met all criteria and vetting processes by an outstanding experienced and respected Council of Judges," said Steve Pacheco, CEO of the AAF.

Mediaocean Announces Findings from 2024 Advertising Outlook Report

Retrieved on: 
Thursday, January 4, 2024
Marketing, Synthetic media, Research, Workflow, Data analysis, R3, Mediaocean, AI, Dentsu, Generative, Advertising, Omnichannel, Social media, Investment, Optimism, Overalls, Creativity, CTV, Big Tech, ROI

NEW YORK, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year.

Key Points: 
  • NEW YORK, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year.
  • Examining key trends in media and advertising, the survey revealed that certain platforms stand to grow most significantly in 2024.
  • Specifically, 69% of survey-takers report that in 2024 they will increase social media spending, 65% for digital display/video, and 56% for CTV in 2024.
  • For a full review of all key takeaways, please visit https://www.mediaocean.com/the-2024-advertising-outlook-report to download the complete Mediaocean 2024 Advertising Outlook Report.

Merkle Named a Leader in IDC MarketScapes for Experience Build and Design Services

Retrieved on: 
Tuesday, December 19, 2023
Webby Awards, Digital, Human voice, IDC, COE, Acquisition, Digital transformation, CXM, Commerce, Dentsu, Matrix, Systems architecture, CRM, Danish, Organization, PEAK

COLUMBIA, Md., Dec. 19, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has been named a Leader in two IDC MarketScape reports for Experience Build and Design Services.

Key Points: 
  • COLUMBIA, Md., Dec. 19, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has been named a Leader in two IDC MarketScape reports for Experience Build and Design Services.
  • Merkle was named a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment (doc# US49988123, December 2023) and IDC MarketScape: Worldwide Experience Build Services 2023-2024 Vendor Assessment (doc #US49988323, December 2023) .
  • The IDC MarketScapes assess organizations on advisory, design, and technology-enabled implementation activities to create an optimal consumer experience.
  • Everest Group designated Merkle as a Leader in the Digital Interactive Experiences (IX) Services PEAK Matrix® Assessment 2023, North America and the Digital Interactive Experiences (IX) Services PEAK Matrix® Assessment 2023, Europe .

Merkle Named a Leader in IDC MarketScapes for Experience Build and Design Services

Retrieved on: 
Tuesday, December 19, 2023
Webby Awards, Digital, Human voice, IDC, COE, Acquisition, Digital transformation, CXM, Commerce, Dentsu, Matrix, Systems architecture, CRM, Danish, Organization, PEAK

COLUMBIA, Md., Dec. 19, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has been named a Leader in two IDC MarketScape reports for Experience Build and Design Services.

Key Points: 
  • COLUMBIA, Md., Dec. 19, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has been named a Leader in two IDC MarketScape reports for Experience Build and Design Services.
  • Merkle was named a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment (doc# US49988123, December 2023) and IDC MarketScape: Worldwide Experience Build Services 2023-2024 Vendor Assessment (doc #US49988323, December 2023) .
  • The IDC MarketScapes assess organizations on advisory, design, and technology-enabled implementation activities to create an optimal consumer experience.
  • Everest Group designated Merkle as a Leader in the Digital Interactive Experiences (IX) Services PEAK Matrix® Assessment 2023, North America and the Digital Interactive Experiences (IX) Services PEAK Matrix® Assessment 2023, Europe .

Moving Minds Selected as One of the Top SEO Companies in U.S. by RankWatch

Retrieved on: 
Monday, December 18, 2023
Marketing, PALM, Software as a service, Dentsu, Growth, CMOS, Mind

WEST PALM BEACH, Fla., Dec. 18, 2023 /PRNewswire/ -- Moving Minds, an award-winning global marketing agency enabling forward-thinking companies to get to market faster and smarter with fractional CMOs and multi-channel marketing teams, is thrilled to announce the marketing agency has been recognized as one of the 'Top SEO Companies' in the U.S. by RankWatch. This prestigious honor highlights Moving Minds' expertise in providing exceptional search engine optimization services as part of the global agency's suite of multi-channel marketing offerings.

Key Points: 
  • "We are truly honored to be recognized by RankWatch.com as a 'Top SEO Company,'" said Lou Hughes, CEO at Moving Minds.
  • To celebrate this honor, Moving Minds has been bestowed with the esteemed RankWatch 'Top SEO Company Award' Badge.
  • The award badge recognizing Moving Minds as a 'Top SEO Company' in the U.S. is featured on the Moving Minds website, including a link that takes visitors to the agency's dedicated profile on the RankWatch AI-powered SEO management platform.
  • The listing as a 'Top SEO Company' showcases Moving Minds as a trusted and reliable partner for businesses seeking top-notch SEO services.

Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform

Retrieved on: 
Tuesday, December 12, 2023
Technology, Content Marketing, Advertising, Communications, Software, Digital Marketing, Social Media, Search Engine Optimization, Search Engine Marketing, EBITDA, Dentsu, Acquisition, ROI, WPP plc, Uber, Xandr, Clear channel, Jefferies Group, Growth, LATAM, Tokyo Disney Resort, The Trade Desk, SSP, DOOH, TASE, Cryptocurrency, Sales, Video game, Perion Network

DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time.

Key Points: 
  • DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time.
  • It harnesses cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go.
  • With the acquisition of Hivestack, a programmatic DOOH technology innovator since 2017, Perion is entering an exciting market at its nascent stage, positioning the company to capitalize on its anticipated growth.
  • This global footprint will enable Perion to capitalize on economic trends impacting advertising budgets globally, and offer a variety of solutions in these additional markets.

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

Retrieved on: 
Wednesday, November 29, 2023
Technology, Mobile, Wireless, Entertainment, Mobile Entertainment, Media, Telecommunications, Marketing, Software, Digital Marketing, Advertising, Networks, Communications, Internet, TV and Radio, DIRECTV, Dentsu, Research, Investment, Hill's Pet Nutrition, Addressable, Freewheel, Growth, Education, Yahoo!, SVP, Online shopping, Television, Paramount, Nielsen

This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.

Key Points: 
  • This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.
  • Specifically, the number of advertisers who plan to start using addressable in the coming year has doubled since 2021: from 25% to 50%.
  • Additionally, the intent to spend more on addressable TV advertising has risen for the third year in a row.
  • Currently, 2 in 5 (40%) of TV advertisers expect to spend more on the channel in 2024 than they did in 2023.

South Africa Advertising Industry Report 2023, Featuring Profiles of Key Players Ogilvy, Dentsu, TBWA, Publicis, The MediaShop, Outdoor Network and More - ResearchAndMarkets.com

Retrieved on: 
Wednesday, November 22, 2023
Marketing, Advertising, Communications, Search Engine Marketing, Digital Marketing, TBWA, Tractor, Advertising industry, Mediashopping, Omnicom Group, Dentsu, Social media, Digital, Internet, WPP, Internet celebrity, Electricity, Environment, Netflix, African, Ogilvy, Publicis

Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.

Key Points: 
  • Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.
  • The main avenues are Google search engine marketing, social media advertising, and advertising on closed networks.
  • This report on the advertising industry in South Africa includes information on the state of the industry, major trends and issues, notable players and factors that influence its success.
  • There are profiles of 37 companies including major agencies such as Ogilvy, Dentsu, TBWA and Publicis, media agencies such as The MediaShop and outdoor advertising companies such as Outdoor Network and Tractor.

The 8th Annual Shorty Impact Awards Announced Winners

Retrieved on: 
Tuesday, November 14, 2023
Media, Online, Entertainment, Social Media, Entrepreneur, Consumer, General Entertainment, Digital Marketing, Other Entertainment, Marketing, Advertising, Content Marketing, Communications, TheGrio, ICG, Dentsu, Wave, Shorty Awards, MTV, Shorty's Lunch, MAX, McKinney, Texas, Delta Air Lines, VCCP, Al Jazeera, Mastercard, Small business, GoFundMe, WWE, Comics, Nation, TAAF, UNICEF, McKinsey & Company, Belasco Theatre

The Shorty Impact Awards have announced the winners of the 8th Annual Shorty Impact Awards and the six recipients of the inaugural Elevate Creatives Fund presented by Wave and the Shorty Awards at a live ceremony on November 13th, 2023, at The Belasco Theater in Los Angeles, CA.

Key Points: 
  • The Shorty Impact Awards have announced the winners of the 8th Annual Shorty Impact Awards and the six recipients of the inaugural Elevate Creatives Fund presented by Wave and the Shorty Awards at a live ceremony on November 13th, 2023, at The Belasco Theater in Los Angeles, CA.
  • View the complete list of winners and honorees .
  • The six recipients of this inaugural grant, totaling $120,000, were announced at the live event.
  • We’re thrilled to do our part to support their success and enable them to make an even greater social and cultural impact in their respective communities.”