Subway Surfers Partners with Global Superstar and Multi-Latin GRAMMY Award Winner J Balvin and PlanetPlay to Combat Climate Change
COPENHAGEN, Denmark and LONDON, Nov. 1, 2023 /PRNewswire/ -- SYBO, the mobile games studio behind the most downloaded game of all time, Subway Surfers, today launched a first-of-its-kind partnership with J Balvin to bring the hit musician to life as an all-new character within the game. Created in collaboration with PlanetPlay, the first-ever climate-conscious game marketplace, the partnership will support the organization's global environmental projects aiming to offset carbon emissions.
- Created in collaboration with PlanetPlay , the first-ever climate-conscious game marketplace, the partnership will support the organization's global environmental projects aiming to offset carbon emissions.
- "It's an honor to work with SYBO and PlanetPlay on such an important and creative initiative," said J Balvin.
- "Becoming a playable character is Subway Surfers while giving fans an accessible way to make a positive impact on the environment is a surreal opportunity."
- "Both J Balvin and Subway Surfers have earned impressive global fanbases, and we're excited to see what's possible when we unite with the two communities."