True Religion

True Religion Announces New Kids’ Sportswear Licensees, Star Ride Kids and Mad Engine Global

Retrieved on: 
Thursday, February 1, 2024
Fashion, Online Retail, Retail, Luxury, Other Retail, Department Stores, Specialty, Family, School, Boy Scouts of America, Collection, LATAM, True Religion, Religion, Toy

True Religion, the iconic global lifestyle apparel company, today announced two new kids’ sportswear licensees, Star Ride Kids and Mad Engine Global LLC.

Key Points: 
  • True Religion, the iconic global lifestyle apparel company, today announced two new kids’ sportswear licensees, Star Ride Kids and Mad Engine Global LLC.
  • “Kids sportswear is an important category for us and we are very pleased to partner with two of the best kids’ resources in the business, Star Ride Kids and Mad Engine,” said Michael Buckley, Chief Executive Officer, True Religion.
  • We have been in the kids business for more than 10 years and look forward to continued success with Star Ride and Mad Engine.”
    True Religion’s kids collection from Star Ride Kids and Mad Engine Global will be available in stores for Back to School 2024.
  • “True Religion is one of the most recognizable brands in the world, and we are thrilled to partner with them for their kids sportswear collections,” said Stephen Shalam, President, Star Ride Kids.

True Religion Launches Pet Accessories Through New Licensing Agreement with Wiesner Products Inc.

Retrieved on: 
Wednesday, November 29, 2023
Luxury, Pets, Specialty, Home Goods, Family, Fashion, Consumer, Retail, Online Retail, Pet, Cat, Collection, Bed, Multimedia, True Religion, Marketing, Authentic Brands Group, The Sharper Image, Aerosol spray dispenser, Growth, Religion, Dog

“At True Religion, we love our pets. Now they’ll be dressed as stylishly as our customers,” said Michael Buckley, Chief Executive Officer, True Religion. “Wiesner has been a terrific partner to True Religion for many years and we are excited to enter what we all see as a fun—and booming--new business category.”

Key Points: 
  • True Religion, the iconic global lifestyle apparel and accessories brand, today announced it will launch its first collection for pets.
  • True Religion has partnered with Wiesner Products Inc. under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats, launching in Spring 2024.
  • Products under license include pet apparel, beds, toys, collars, leashes, harnesses, feeders, and cold weather accessories.
  • Now they’ll be dressed as stylishly as our customers,” said Michael Buckley, Chief Executive Officer, True Religion.

True Religion Partners With Urban Outfitters for Exclusive Capsule Collection

Retrieved on: 
Thursday, November 9, 2023
Fashion, Online Retail, Retail, Luxury, Other Retail, Department Stores, Specialty, Gen, Y2K, Urban Outfitters, Religion, Merchandising, True Religion, Senior, Leg, Learning, Partnership, Skirt, Season, Woman, Collection, Fashion design

The Ricki relaxed straight, which has been updated in a low-slung, loose low-rise fit, is the best-selling traditional 5-pocket denim style. Wide leg and cargo/utility pants have also been consistent best-sellers. Skirts in all silhouettes—maxi, midi, and mini—have been consistently strong throughout the season. While denim bottoms comprise the majority of the capsule, graphic tees—such as the long-sleeved black tee and winged cap sleeve baby tee--have been significantly selling out.

Key Points: 
  • True Religion, the iconic global lifestyle apparel and accessories brand, today announced it has partnered with Urban Outfitters with an exclusive capsule collection for women.
  • The full capsule is available in 50 select Urban Outfitter doors in the US and internationally, with denim styles growing to 138 doors.
  • “Partnering with True Religion on this exclusive collection allows us to showcase our shared brand heritage within 90s and early 2000s fashion and provide our customers on trend, unique fashion pieces they can only find at Urban Outfitters.
  • We’re looking forward to learning even more about the Urban Outfitters customer in the seasons ahead.”

Quavo and India Love Star in True Religion’s First Holiday Campaign, Style Is a Gift

Retrieved on: 
Wednesday, October 18, 2023
Social Media, Influencer, Retail, Content Marketing, Marketing, Advertising, Communications, Celebrity, Online Retail, Luxury, Music, Specialty, Entertainment, Digital Marketing, Fashion, NFL, History of the Los Angeles Rams, SoFi Stadium, Sport, Style, Life, Religion, DJ, Internet, True Religion, Growth, Hip, Partnership, Rams, Los Angeles Rams Cheerleaders

“True Religion has seen an incredible amount of growth this year. Not only have we increased our physical store presence around the world, but we have also seen triple digit traffic growth on truereligion.com, just in September alone,” said Michael Buckley, True Religion’s Chief Executive Officer. “With this momentum behind us, we are ready to end the year with a robust holiday season. This campaign perfectly captures all the excitement around True Religion that our customers love--from our hip hop heritage to our fantastic array of opulent gifts for men and women.”

Key Points: 
  • True Religion, the iconic global lifestyle apparel and accessories brand, today announced its first-ever holiday campaign, Style is a Gift, will launch on October 19.
  • The campaign has been created to celebrate True Religion as the ultimate gifting destination and features two of the year’s most stylish influencers: rapper and recording artist, Quavo; and influencer, TV personality, and entrepreneur, India Love.
  • Later in November, True Religion will launch its first NFL partnership with its hometown team, the Los Angeles Rams.
  • True Religion will also outfit mascot Rampage and the in-game cast including the DJ and in-game hosts.

True Religion, the Iconic Global Lifestyle Apparel and Accessories Brand, Announces Expansion in Asia, Africa, and the Middle East

Retrieved on: 
Wednesday, September 20, 2023
Fashion, Retail, Woman, Religion, True Religion, City, The Aurora Group

True Religion, the iconic global lifestyle apparel and accessories brand, today announced it is expanding its international presence in Asia, Africa, and the Middle East.

Key Points: 
  • True Religion, the iconic global lifestyle apparel and accessories brand, today announced it is expanding its international presence in Asia, Africa, and the Middle East.
  • New markets include India, Indonesia, South Korea, the Philippines, South Africa, Lebanon, and Qatar, bringing its total number of markets outside the United States to 26.
  • New stores will open throughout the Fall in cities including Mumbai, Jakarta, Manila and Johannesburg and Shanghai, Beijing and Seoul in the Spring.
  • “Global expansion into high growth markets, anchored by our expansion into China, remains a key strategy for us for the near future,” said Michael Buckley, Chief Executive Officer, True Religion.

True Religion Celebrates 21 Years of Fashion and Hip Hop with new Fall Campaign “Music is #MyRlgn”

Retrieved on: 
Wednesday, August 30, 2023
Fashion, Online Retail, Retail, Luxury, Other Retail, Department Stores, Specialty, NYFW, Music, Partnership, G-Unit, Hip hop music, Attitude, Religion, True Religion, Lil Gnar, Collection, Leimert Park, Los Angeles, Nightclub

To launch the 21st Birthday collection, the brand goes back to its Hip Hop music roots to kick off its Music is #MYRLGN campaign.

Key Points: 
  • To launch the 21st Birthday collection, the brand goes back to its Hip Hop music roots to kick off its Music is #MYRLGN campaign.
  • True Religion tapped Atlanta-based rapper(s) Lil Gnar and Kaliii to get things started.
  • AG Club and True Religion announced their partnership in 2022 with a collaboration on tour merch, exclusively sold at Coachella.
  • Most recently, AG Club and True Religion teamed up for a performance in LA at the Leimert Park Juneteenth Festival.

United States Loyalty Programs Market Report 2023: Continuous Growth and Innovation in Loyalty Programs - ResearchAndMarkets.com

Retrieved on: 
Monday, August 21, 2023
Retail, Other Retail, Benchmark, Kroger, Face, Starbucks, Albertsons, Non-fungible token, True Religion, Yoy, Growth, Ecosystem, KPI-driven code analysis, Marketing

The "United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook 2023" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook 2023" report has been added to ResearchAndMarkets.com's offering.
  • The report reveals the robust growth of the loyalty market in the United States, expected to surge by 12.3% annually, reaching over US$27.5 billion in 2023.
  • Loyalty program providers are raising capital through venture capital and private equity funding to drive innovation and growth in the United States market.
  • The "United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - Q1 2023 Update" provides comprehensive data-centric analysis of the loyalty market opportunities and risks across various industry categories.

United States Loyalty Programs Market Databook 2023: 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics and Consumer Demographics

Retrieved on: 
Monday, July 31, 2023
Kroger, Face, Starbucks, True Religion, Albertsons, Coffee, CDP, Growth, Lexical analysis, Ecosystem, Beauty salon, Retail, Marketing, Online shopping, Cryptocurrency

DUBLIN, July 31, 2023 /PRNewswire/ -- The "United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook 2023" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, July 31, 2023 /PRNewswire/ -- The "United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook 2023" report has been added to ResearchAndMarkets.com's offering.
  • The loyalty market in United States is expected to grow by 12.3% on annual basis to reach over US$27.5 billion in 2023.
  • This trend is projected to further continue in 2023, as product prices continue to grow in the United States.
  • With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

True Religion Names Kristen D’Arcy as Chief Marketing Officer

Retrieved on: 
Tuesday, July 18, 2023
Fashion, Retail, Digital media, Oscar de la Renta, DTC, PacSun, Omnichannel, Senior, Oscar, Ad Age, Marketing, Juan de Homedes, Coty, Innovation, CMO, Pacific Sun, American Eagle Outfitters, Religion, Supreme, True Religion, R/GA, Best Market, Health, ST, Coty Inc., Social media, Content, Fashion design, Hope, E-commerce

True Religion, an iconic American denim and sportswear brand, today announced the appointment of Kristen D’Arcy as Chief Marketing Officer.

Key Points: 
  • True Religion, an iconic American denim and sportswear brand, today announced the appointment of Kristen D’Arcy as Chief Marketing Officer.
  • This new role, reporting to Chief Executive Officer Michael Buckley, is an instrumental component to True Religion’s future growth strategy.
  • In addition to driving new customers to the True Religion brand, she will be responsible for all aspects of marketing, including content creation, creative, brand, public relations, influencers, social media, partnerships, and philanthropy.
  • She joined American Eagle Outfitters, leaving as Vice President, Integrated Marketing and Media to become Chief Marketing Officer for Pacific Sunwear.

New Report from Zulily Reveals 55% of Parents Find School Shopping More Stressful Than the Holiday Season

Retrieved on: 
Wednesday, July 12, 2023
Pressure, Find, Parent, CSI: Vegas, Zulily, Envy, Blog, Holiday, True Religion, Data, Child, Love, Heat, Online shopping, Tutoring, Nursing, Toy

To better understand the key pain points associated with the back-to-school and college season, online retailer Zulily today released its 2023 Back-to-School Pressures & Stressors Report , helping moms save money and reduce the chore of shopping.

Key Points: 
  • To better understand the key pain points associated with the back-to-school and college season, online retailer Zulily today released its 2023 Back-to-School Pressures & Stressors Report , helping moms save money and reduce the chore of shopping.
  • In fact, U.S. consumers spent an average of $661 per child and $36.9 billion in total on back-to-school purchases last year.2 It all adds up, given 55% of parents agree school shopping is more stressful than the holidays.
  • As the new school year approaches, that stress multiples,” said Denise Jaeschke, Chief Marketing Officer at Zulily.
  • Fifty percent of moms begin back-to-school shopping at the start of summer break, or a few months before school starts.