The Dufresne Group to pay $3.25 million penalty to settle Competition Bureau concerns over marketing claims
The Bureau also found that they made marketing claims to consumers that gave the false or misleading impression that deals on certain products would no longer be available after a certain time, when this was not the case.
- The Bureau also found that they made marketing claims to consumers that gave the false or misleading impression that deals on certain products would no longer be available after a certain time, when this was not the case.
- For example, the deal was still available after a countdown timer expired.
- The companies made both types of claims on their websites, in-store and via various advertising channels.
- All businesses in Canada should review their marketing practices and make sure they comply with the law.