Ashley HomeStore

The Dufresne Group to pay $3.25 million penalty to settle Competition Bureau concerns over marketing claims

Retrieved on: 
Wednesday, September 27, 2023

The Bureau also found that they made marketing claims to consumers that gave the false or misleading impression that deals on certain products would no longer be available after a certain time, when this was not the case.

Key Points: 
  • The Bureau also found that they made marketing claims to consumers that gave the false or misleading impression that deals on certain products would no longer be available after a certain time, when this was not the case.
  • For example, the deal was still available after a countdown timer expired.
  • The companies made both types of claims on their websites, in-store and via various advertising channels.
  • All businesses in Canada should review their marketing practices and make sure they comply with the law.

BostonFAM Sees 33% Rise in Delivery Confirmation Rates and Boosts Customer Engagement Using Package.ai

Retrieved on: 
Thursday, July 6, 2023

NEW YORK, July 6, 2023 /PRNewswire/ -- The seamless and fast implementation of Package.ai, the leading customer engagement platform for furniture and appliance retailers, has resulted in BostonFAM increasing its delivery confirmation rates by 33% and reducing daily routing process time by 16%.

Key Points: 
  • NEW YORK, July 6, 2023 /PRNewswire/ -- The seamless and fast implementation of Package.ai , the leading customer engagement platform for furniture and appliance retailers, has resulted in BostonFAM increasing its delivery confirmation rates by 33% and reducing daily routing process time by 16%.
  • BostonFAM, the parent company of Furniture & ApplianceMart, ApplianceMart, and several Ashley HomeStores in Wisconsin, had initially enjoyed a lot of success using the industry-standard delivery management solution it implemented in 2012.
  • Package.ai presented the ideal solution, offering a feature-rich customer engagement platform capable of resolving the challenges BostonFAM was experiencing.
  • The result was a 38% reduction in delivery scheduling call volume and a 30% reduction overall in call volume.

Ashley Furniture Honors Veterans with Annual Wreaths Across America Day Ceremony

Retrieved on: 
Tuesday, December 20, 2022

ARCADIA, Wis., Dec. 20, 2022 /PRNewswire/ -- On Saturday, December 17, our nation's heroes were remembered with the placement of honorary wreaths on headstones of our fallen service men and women across the country. Volunteers for National Wreaths Across America laid wreaths at more than 3,400 participating cemeteries across the United States. In an effort to honor and remember our veterans and active military men and women, Ashley Furniture Industries, LLC (Ashley) hosted their annual Wreaths Across America wreath laying ceremony. The ceremony took place at Soldiers Walk in Arcadia, Wisconsin's Memorial Park, one of the premier war memorials outside of Washington D.C. This year's ceremony marks the seventh year Ashley has sponsored this event in support of National Wreaths Across America Day.

Key Points: 
  • In an effort to honor and remember our veterans and active military men and women, Ashley Furniture Industries, LLC (Ashley) hosted their annual Wreaths Across America wreath laying ceremony.
  • This year's ceremony marks the seventh year Ashley has sponsored this event in support of National Wreaths Across America Day.
  • Since Ashley began participating in Wreaths Across America in 2017, 142,731 wreaths have been delivered to 179 different cemeteries on their behalf.
  • Ashley Distribution Services delivers Ashley Furniture to Ashley HomeStores and customers throughout the U.S. With a growing fleet, Ashley Distribution Services continues to expand beyond delivering furniture.

Competition Bureau obtains court order to advance investigation into Dufresne Furniture's marketing practices

Retrieved on: 
Tuesday, November 22, 2022

The Competition Bureau has obtained a court order to advance its inquiry into The Dufresne Group, Inc. and its affiliates, which operate through the retail banners Dufresne Furniture and Appliances and certain Ashley Furniture HomeStores in Canada.

Key Points: 
  • The Competition Bureau has obtained a court order to advance its inquiry into The Dufresne Group, Inc. and its affiliates, which operate through the retail banners Dufresne Furniture and Appliances and certain Ashley Furniture HomeStores in Canada.
  • The Bureau is looking to determine if their marketing practices raise concerns under the civil deceptive marketing provisions of the Competition Act.
  • The order grantedby the Federal Court of Canada on November 10, 2022, requires The Dufresne Group, Inc., and its affiliates (TDG Furniture, Inc., DFA Operations, Inc. and Furniture Investment Group, Inc.) to produce records and information relevant to the Bureau's investigation.
  • The misleading advertising provisions of the Competition Actprohibit making any kind of false or misleading claim to promote a product, service or business interest.

Ashley Distribution Services Awarded First Place in ATA’s Truck and Industrial Safety Contest

Retrieved on: 
Friday, October 8, 2021

Arcadia, Wis., Oct. 08, 2021 (GLOBE NEWSWIRE) -- In September, Ashley Distribution Services, LTD (ADS) was awarded the 2019 First Place Truck Safety Award in the General Commodities Truckload/Line-Haul between 50-100 Million Miles Division.

Key Points: 
  • Arcadia, Wis., Oct. 08, 2021 (GLOBE NEWSWIRE) -- In September, Ashley Distribution Services, LTD (ADS) was awarded the 2019 First Place Truck Safety Award in the General Commodities Truckload/Line-Haul between 50-100 Million Miles Division.
  • Ashley Distribution Services prides itself on our significantly high safety records, with multiple Ashley Ambassadors that have over a million miles, accident-free, representing our company daily.
  • Ashley Distribution Services also participated in the Industrial Safety Contest where they placed in the top four.
  • Ashley Distribution Services delivers Ashley Furniture to Ashley HomeStores and customers throughout the U.S. With a growing fleet, Ashley Distribution Services continues to expand beyond delivering furniture.

Ashley HomeStore Partners With Mercy House & Brighter Tomorrows To Support Dallas-based Shelters Caring For Mothers And Their Children

Retrieved on: 
Monday, August 2, 2021

Mercy House assists women facing an unplanned pregnancy with a safe home, counseling, education, life skills training and mentoring programs.

Key Points: 
  • Mercy House assists women facing an unplanned pregnancy with a safe home, counseling, education, life skills training and mentoring programs.
  • "There's a tremendous need for single pregnant women with children," says Saundra Halstead, executive director for Mercy House Ministries.
  • Through the launch of their new collection, Ashley HomeStore has coordinated the donation of the baby & kids furniture to Mercy House and Brighter Tomorrows.
  • "Ashley HomeStore is very grateful to partner with both Mercy House Ministries and Brighter Tomorrows to support the communities in which we have a presence," said Nick Lezin, Senior VP of Marketing at Ashley HomeStore.

Ashley HomeStore Introduces New Baby & Kids Furniture Category

Retrieved on: 
Friday, July 9, 2021

TAMPA, Fla., July 9, 2021 /PRNewswire/ --Ashley HomeStore (Ashley), the #1 furniture and mattress retailer in the U.S., has entered the market with a new category introduction, launching Ashley Baby & Kids.

Key Points: 
  • TAMPA, Fla., July 9, 2021 /PRNewswire/ --Ashley HomeStore (Ashley), the #1 furniture and mattress retailer in the U.S., has entered the market with a new category introduction, launching Ashley Baby & Kids.
  • The new Ashley baby and toddler assortment will include everything from cribs and gliders to toddler mattresses and changing tables.
  • "Ashley Baby & Kids will expand our furniture assortment and will now provide furnishings for every life stage,"said Kelly Davis, Sr. Director of Marketing Strategy at Ashley HomeStore.
  • Starting July 6th, Ashley customers are able to shop the Baby & Kids products at select Ashley destinations, and the full assortment on ashleyfurniture.com/c/baby-and-toddler/ and ashleyfurniture.com/c/kids/ .

Ashley HomeStore Partners With WWE Global Ambassador Titus O'Neil Of The Bullard Family Foundation To Support Local Families Transitioning Out Of Homelessness

Retrieved on: 
Friday, May 28, 2021

This donation will be used to help furnish the homes of families transitioning from homelessness to self-sufficiency.

Key Points: 
  • This donation will be used to help furnish the homes of families transitioning from homelessness to self-sufficiency.
  • Through the launch of their new lifestyle, Ashley HomeStore, in partnership with the Bullard Family Foundation has coordinated the donation of the furniture to Metropolitan Ministries of Tampa Bay.
  • Through the launch of their new lifestyle, Ashley HomeStore, in partnership with the Bullard Family Foundation has coordinated the donation of the furniture to Metropolitan Ministries of Tampa Bay.
  • The Bullard Family Foundation was started in 2018 by Thaddeus Bullard aka WWE Superstar Titus O'Neil.

BEDGEAR®, Ashley HomeStore and Dallas Mavericks Donate Breathable Bedding Products To Ensure Dallas Fire Department Station No. 8 Responders 'Wake Ready'

Retrieved on: 
Friday, April 23, 2021

Each of the bedding products donated enhance airflow and provide a healthy and clean sleep environment.

Key Points: 
  • Each of the bedding products donated enhance airflow and provide a healthy and clean sleep environment.
  • BEDGEAR, Ashley HomeStore and the Dallas Mavericks have a shared value of health and wellness and understand the importance of rejuvenating sleep, especially when it comes to first responders.\nBEDGEAR to Donate Breathable Bedding Products To Dallas Fire Department Station No.
  • Patented Air-X breathable mesh sides enhance airflow throughout the pillow, moving excess heat away from the head, neck and shoulders.
  • Learn more at bedgear.com.\nABOUT MAVS CARE:The Dallas Mavericks strive to be champions on the court and in the community.

Ashley HomeStore Joins OneWorld Health In Opening Medical Clinic In Nicaragua

Retrieved on: 
Tuesday, March 30, 2021

Ashley HomeStore and OneWorld Health connected over shared values and beliefs as well as the dream to carry out both their missions together.

Key Points: 
  • Ashley HomeStore and OneWorld Health connected over shared values and beliefs as well as the dream to carry out both their missions together.
  • Ashley HomeStore is the first corporate partner to help OneWorld Health open a medical facility.
  • Together Ashley HomeStore and OneWorld Health have raised over $750,000 to provide affordable healthcare in Nicaragua, Honduras, and Uganda.
  • The OneWorld Health Huembes medical clinic is the organization's eighth healthcare facility in Nicaragua.