Yellowstone® Bourbon Sets Sights on Expanding Audience with New Advertising Campaign
ST. LOUIS, Oct. 4, 2023 /PRNewswire/ -- Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail® craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: "Always keep the park within reach."
- "Since its inception in 1872, Yellowstone Bourbon has shared a connection with America's first national park, and we've sought to highlight that through our brand story," said Yellowstone Bourbon Brand Manager Kelly Panzitta.
- "As we look to the future of the Yellowstone brand, our focus is on leveraging the bond between our bourbon and the park it was named after."
- The agency most recently worked with the brand to create the "Yellowstone – For All" campaign, of which the current advertising theme is an extension.
- The brand team called on media buying agency Ansira to help Yellowstone Bourbon reach a broader audience for the remainder of 2023 and into 2024.