CoxReps Statement on Impressions-based Currency for Local Broadcast TV
NEW YORK, July 06, 2021 (GLOBE NEWSWIRE) -- Ann Hailer, Chief Operating Officer, CoxReps, released the following statement regarding the adoption of impressions-based selling and buying for local broadcast television:
- NEW YORK, July 06, 2021 (GLOBE NEWSWIRE) -- Ann Hailer, Chief Operating Officer, CoxReps, released the following statement regarding the adoption of impressions-based selling and buying for local broadcast television:
CoxReps fully supports the industry adoption of an impressions-based currency to evaluate local TV program viewing, said Ann Hailer, Chief Operating Officer, CoxReps. - This is the best way to simplify a comparative analysis across multiple mediums and highlight the relevancy that local TV audiences have in the total video consumption ecosystem.
- CoxReps is the countrys leading broadcast television representative company, serving as an integral part of the television advertising industry for over 50 years.
- Our represented clients are the industrys premiere broadcast ownership groups with stations across all the major affiliate networks and digital channels including ABC, NBC, CBS, FOX, CW, Univision, UniMs, MY Net, MeTV, Bounce, as well as top independent local broadcast stations.