Big Brothers Big Sisters of America Launches National Brand Campaign "It Takes Little to be Big" to Transform Mentorship Across America
TAMPA, Fla., Sept. 14, 2023 /PRNewswire/ -- Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, has launched a bold new brand campaign "It Takes Little to Be Big," to challenge the myths and shift perceptions of mentoring and why now, more than ever, mentorship is critical to the success of kids today.
- This tapestry of stories will serve as a testament to the significant impact and universality of mentorship moments.
- "Today, Big Brothers Big Sisters is transforming what mentorship looks like in our country and calling on people in communities everywhere to join us in this movement and be part of something big.
- BBBSA has also partnered with industry leaders to amplify the campaign and encourage the support of volunteers as well as donors.
- In addition, thanks to strong partnerships with Macy's, Express, and Merrell, the campaign will be amplified through their owned properties and partnership activations.