WineDirect and Enolytics Release Ground-Breaking Direct-To-Consumer Impact Report - Highlighting DTC continued success and high performance in 2021, even as wineries reduced discounts and increased prices.
AMERICAN CANYON, Calif. and ATLANTA, March 10, 2022 /PRNewswire/ -- WineDirect and Enolytics released today their first collaborative report, "2021 Direct-To-Consumer Impact Report: What Wineries Need to Do Now."
- AMERICAN CANYON, Calif. and ATLANTA, March 10, 2022 /PRNewswire/ -- WineDirect and Enolytics released today their first collaborative report, "2021 Direct-To-Consumer Impact Report: What Wineries Need to Do Now."
- Obviously this report is specific to DTC and does not reflect a 360-degree view of the industry.
- In addition, Gen Z, Millennials and Gen X combined accounted for about 55% of Net Sales in 2021.
- Key features of the report include:
Actionable steps that wineries can take immediately to grow their DTC business.