Talking Rain

Sparkling Ice® Bottles Taste Sensation of STARBURST® Candy in New Zero-Sugar Beverage

Retrieved on: 
Wednesday, February 7, 2024
Emmy Awards, Talking Rain, Taste, Candy, News, Amazon, Sparkling, Fruit, Bottled water

PRESTON, Wash., Feb. 7, 2024 /PRNewswire/ -- The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, today announced the launch of Sparkling Ice® STARBURST™ – a new line of delicious Sparkling Ice flavors that capture the taste and vibrant sensory experience of STARBURST® original fruit chew candy with zero sugar.

Key Points: 
  • It's just the beginning of a new chapter in the Sparkling Ice brand that our fans will love."
  • Heading up the team of beverage innovators behind Sparkling Ice STARBURST is Talking Rain's director of new product development, Tatyana Osipovs.
  • "Our Sparkling Ice product development team knew Sparkling Ice STARBURST would bring a huge level of excitement to consumers with this flavorful collaboration," said Osipovs.
  • "We spent months recreating that creamy, candy mouthfeel in addition to capturing all flavors of the STARBURST fruit chew candies in the Sparkling Ice beverage.

Sparkling Ice® Brims with Talent with New Vice President, Emilia Tauss

Retrieved on: 
Wednesday, January 24, 2024
Trident, Essentia, Talking Rain, CPG, Drink, Starbucks, Trident Seafoods, Food, Procter & Gamble, PepsiCo

PRESTON, Wash., Jan. 24, 2024 /PRNewswire/ -- In the latest move by Talking Rain® Beverage Company to drive momentum for Sparkling Ice®, the number one bestselling sparkling water brand, the company announced Emilia Tauss as its new Vice President of Revenue Strategy Management & Planning.

Key Points: 
  • PRESTON, Wash., Jan. 24, 2024 /PRNewswire/ -- In the latest move by Talking Rain® Beverage Company to drive momentum for Sparkling Ice®, the number one bestselling sparkling water brand, the company announced Emilia Tauss as its new Vice President of Revenue Strategy Management & Planning.
  • Tauss joins the company with over 20 years of consumer-packaged goods (CPG) experience at companies such as PepsiCo, Trident Seafoods, Essentia Water and Ste.
  • "I'm proud to have a hand in driving all these new initiatives that Talking Rain is bubbling up to bring new, delicious, full-flavored products to Sparkling Ice enthusiasts," Tauss said.
  • Together, Tauss and DePencier are part of a revolution at the beverage company to expand its lead in an increasingly crowded market of sparkling water and soda alternatives.

Sparkling Ice® Refreshes Market Position with First Chief Growth Officer Rich DePencier

Retrieved on: 
Thursday, January 4, 2024
Procter & Gamble, Marketing, Starbucks, Pantene, Procter, Talking Rain, Tide, Charmin, Sparkling, Cover girl, Rich, Drink, Growth, Investment, CPG, Bottled water

In this new position, DePencier leads the company's largest-ever investment in marketing and innovation around Sparkling Ice with bold creative campaigns, flavorful new product launches, unique brand collaborations and partnerships, and new channel expansion.

Key Points: 
  • In this new position, DePencier leads the company's largest-ever investment in marketing and innovation around Sparkling Ice with bold creative campaigns, flavorful new product launches, unique brand collaborations and partnerships, and new channel expansion.
  • DePencier's sweet spot is building highly motivated brand teams to accelerate share growth across channels, cultures, and countries around the globe.
  • "We're excited to put a stake in the ground and bring the beloved Sparkling Ice brand to life in fresh ways that will delight millions of our loyal fans," said Rich DePencier, Chief Growth Officer at Talking Rain Beverage Company.
  • I'm grateful to have Rich DePencier join our organization as we proactively and aggressively look to expand our position as the number one sparkling water brand in the U.S., transforming Sparkling Ice into a lifestyle icon," said Ken Sylvia, Chief Executive Officer at Talking Rain Beverage Company.

Sparkling Ice® crafted by Talking Rain Beverage Company® Announces Two Leadership Team Promotions

Retrieved on: 
Monday, November 20, 2023
Sparkling, Supply chain operations reference, Talking Rain, Marketing, R, Growth, Shopper marketing, Omnichannel, Bottled water, Quality, Tiffany, Rain

SEATTLE, Nov. 20, 2023 /PRNewswire/ -- The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, is thrilled to announce the promotion of two key executives.

Key Points: 
  • SEATTLE, Nov. 20, 2023 /PRNewswire/ -- The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, is thrilled to announce the promotion of two key executives.
  • With a combined tenure of nearly two decades, Oscar and Tiffany have consistently demonstrated an unwavering commitment to Talking Rain, leaving a substantial impact along the way.
  • Our Strategy will enable Talking Rain Beverage Company to adapt and respond to consumers and customer needs and disruptions in the industry and marketplace.
  • For more information on Sparkling Ice or Talking Rain Beverage Company: https://www.talkingrain.com/ .

Carbonated Soft Drinks & Sparkling Functional Beverages - US Market Growth and Forecasts to 2027 - ResearchAndMarkets.com

Retrieved on: 
Tuesday, November 7, 2023
Food, Beverage, Retail, Cream, Talking Rain, PepsiCo, Strategic Insights, CSD, The Coca-Cola Company, Soda, IZZE, Big Red, Ale-8-One, Keurig, Cascade, Rural sociology, Growth, National Beverage, Statistics, IBC, Diet, Overalls, Drink, Dredging, Marketing, Soft drink, Orangina, Zevia

The "Carbonated Soft Drinks & Sparkling Functional Beverages in the U.S. through 2027: Market Essentials" report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Carbonated Soft Drinks & Sparkling Functional Beverages in the U.S. through 2027: Market Essentials" report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.
  • The comprehensive study explores the US carbonated soft drinks (CSD) and sparkling functional beverages market, providing a detailed analysis of trends, competitive strategies, and market performance from 2023 to 2027.
  • In-Depth Market Data: Volume, growth, and market share for major CSD companies.
  • This report covers all facets of the CSD market, including:
    Market Share Analysis: A detailed look at the market share captured by leading brands.

Sparkling Ice® Embarks on New Era of Campaign Excellence with Dynamic Creative & Media Buying Agencies

Retrieved on: 
Tuesday, September 19, 2023
Advertising, Partnership, Marketing, Culture, Talking Rain, Consumer, MRM, Sparkling, Hard Charger, Bottled water

RTO+P will drive the creative campaign executions, crafting compelling narratives and visual content for the beverage brand.

Key Points: 
  • RTO+P will drive the creative campaign executions, crafting compelling narratives and visual content for the beverage brand.
  • In concert, MRM Media will harness its deep understanding of consumer behavior and media trends to precisely identify the most relevant and effective media strategy for Sparkling Ice.
  • "We are thrilled to welcome RTO+P and MRM Media as our chosen agencies as we chart the path forward for Sparkling Ice," said Sarah Gustat, Executive Vice President of Marketing.
  • "In partnering with RTO+P and MRM, we will bring a fresh, new look to the Sparkling Ice brand.

Sparkling Ice® Unveils Next Big Flavor Contest Winner

Retrieved on: 
Tuesday, August 22, 2023
Lindsay Myers, Creativity, Barbie Sparkling Ice Show, Sparkling, Next, Marketing, Talking Rain, Bottled water

NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Sparkling Ice®, the bestselling sparkling water brand, is thrilled to announce the winner of its Next Big Flavor Contest. This past April, the brand went on an extensive nationwide quest for Sparkling Ice's boldest and most imaginative flavor fusions, allowing consumers to unleash their creativity and create various flavor combinations for a grand prize of $100,000. After receiving over 178,000 submissions nationwide, the brand is pleased to name Blueberry Cobbler as the winning flavor.

Key Points: 
  • NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Sparkling Ice ®, the bestselling sparkling water brand, is thrilled to announce the winner of its Next Big Flavor Contest .
  • Myers entered the Sparkling Ice Next Big Flavor Contest as a creative outlet to engage in a fun contest, and support Sparkling Ice, one of her favorite brands.
  • The Next Big Flavor Contest was created as part of Sparkling Ice's Flavor Lab innovation hub, allowing consumers to participate in the brand's creative journey to shape the future of its products.
  • For more information about Sparkling Ice's Next Big Flavor Contest visit: sparklingice.com/flavor-lab/

Talking Rain Named Top 5 Places to Work in Washington

Retrieved on: 
Monday, August 21, 2023
Learning, Talking Rain, Culture, Puget Sound Business Journal, EVP, Creativity, Growth, Environment, Mobile phone

SEATTLE, Aug. 21, 2023 /PRNewswire/ -- Talking Rain Beverage Company, the makers of the bestselling sparkling water brand, Sparkling Ice, has been named one of the Top 5 Places to Work in Washington by the Puget Sound Business Journal, advancing from a Top 10 rank in 2022. The prestigious award recognizes superior organizations where voices are heard, cultures are thriving, and employees are engaged.

Key Points: 
  • "Achieving this recognition for two consecutive years is a testament to the culture we have here at Talking Rain.
  • I am proud and honored to work alongside a team that truly lives our values of inclusivity, curiosity, and accountability," said Ken Sylvia, CEO of Talking Rain.
  • "The acknowledgment of Talking Rain's inclusion among the Top 5 Best Places to Work in Washington by the Puget Sound Business Journal validates our strategy as we position Talking Rain for the future."
  • "The Talking Rain team is thrilled and honored for this recognition," said Veronica Blankenship, EVP of People at Talking Rain.

TALKING RAIN BEVERAGE COMPANY SELECTS MICROSOFT DYNAMICS 365 FOR ORGANIZATIONAL WORKFLOW

Retrieved on: 
Tuesday, August 15, 2023
Talking Rain, EVP, Microsoft, ERP, Development, Investment, Enterprise resource planning, Consumer, AI, Research, Infosys, Microsoft Dynamics 365, Retail, Mobile phone

SEATTLE, Aug. 15, 2023 /PRNewswire/ -- Talking Rain Beverage Company, the leading beverage company and makers of Sparkling Ice, Sparkling Ice +Caffeine, Talking Rain AQA and more, today announced their decision to embark on a strategic Enterprise Resource Planning (ERP) transformation program with Microsoft and Infosys. This strategic initiative represents a significant milestone in Talking Rain's journey towards enhancing its core business capabilities, creating a focused organizational workflow, and achieving true business transformation.  

Key Points: 
  • SEATTLE, Aug. 15, 2023 /PRNewswire/ -- Talking Rain Beverage Company , the leading beverage company and makers of Sparkling Ice, Sparkling Ice +Caffeine, Talking Rain AQA and more, today announced their decision to embark on a strategic Enterprise Resource Planning (ERP) transformation program with Microsoft and Infosys.
  • "By integrating with Microsoft and Infosys, we are aligning ourselves with leading technology and expertise in the industry," said Luke Fisher, Chief Financial Officer at Talking Rain Beverage Company.
  • Swamy Narayana, General Manager at Microsoft, and head of Customer Experience Programs for Dynamics 365 added, "Talking Rain's integration of Dynamics 365 to manage their operations will unlock the immense AI-powered features designed to help Talking Rain achieve its digital transformation goals."
  • For more information on Talking Rain Beverage Company, please visit https://www.talkingrain.com/ .

Sparkling Ice Launches Nationwide Search For the Most Creative Flavor Combination

Retrieved on: 
Wednesday, April 5, 2023
Creativity, Barbie Sparkling Ice Show, DNA, Next, Sparkling, FUN, Marketing, Life, Talking Rain, Bottled water, Soft drink

SEATTLE, April 5, 2023 /PRNewswire/ -- Get ready for an epic taste adventure as the #1 bestselling sparkling water brand, Sparkling Ice®, is on the hunt for the next innovative flavor, and they're turning to YOU for inspiration. Introducing the Next Big Flavor Contest – a nationwide search for the most daring and imaginative flavor combinations, giving flavor fanatics the opportunity to unleash their creativity and win a grand prize of $100,000.

Key Points: 
  • Introducing the Next Big Flavor Contest – a nationwide search for the most daring and imaginative flavor combinations, giving flavor fanatics the opportunity to unleash their creativity and win a grand prize of $100,000.
  • The Next Big Flavor contest is an element of Sparkling Ice's Flavor Lab innovation hub, and encourages all flavor seekers and master mixologists to submit the most creative, delicious, and FUN flavor combinations through an interactive online flavor-building tool.
  • To enter the contest, consumers can visit the Sparkling Ice website and submit their flavor combination ideas now through May 31.
  • For more information on Sparkling Ice's Next Big Flavor Contest and to view the full contest rules and enter, please visit: https://www.flavorlabcontest.com