Safilo Group

CARRERA EYEWEAR HITS THE STAGE OF THE FESTIVAL SEASON LAUNCHING THE NEW CAPSULE CARRERA FESTIVAL EDITION

Retrieved on: 
Wednesday, April 3, 2024
Safilo Group, Festival, Partnership, D2C, History, Female, Coachella (festival), Collection, Carrera, Male, GWP, Entertainment

As an official Coachella partner, CARRERA will have category exclusivity as the only featured eyewear brand on the festival grounds.

Key Points: 
  • As an official Coachella partner, CARRERA will have category exclusivity as the only featured eyewear brand on the festival grounds.
  • The new Carrera Festival Edition Capsule has been created with the Festival mood and vibe in mind.
  • The signature 'CARRERA FESTIVAL EDITION' is printed on the left lens as well as on the inside temple.
  • The Carrera Festival Edition Capsule is sold on the brand's D2C website carreraworld.com for Europe or us.carreraworld.com for North America.

Blenders Eyewear Teams Up with San Diego State University Basketball Student-Athletes through the MESA Foundation for March Radness Celebration

Retrieved on: 
Wednesday, February 28, 2024
SAN, Safilo Group, Show, Chase, San Diego State University, University, SDSU, TWELVE, Grand Avenue, Athlete, NIL, Partnership, Pharmaceutical industry

SAN DIEGO, Feb. 28, 2024 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand, part of Safilo Group, today is proud to announce its March Radness campaign in collaboration with the MESA Foundation, San Diego State University Athletics (SDSU) 1st NIL Partner dedicated to supporting the men's and women's basketball program. As part of the celebrations, Blenders Eyewear will launch a new sunglasses style in which 100% of the proceeds will support the San Diego State Basketball Student-Athletes.

Key Points: 
  • SAN DIEGO, Feb. 28, 2024 /PRNewswire/ -- Blenders Eyewear , a leading eyewear brand, part of Safilo Group, today is proud to announce its March Radness campaign in collaboration with the MESA Foundation, San Diego State University Athletics (SDSU) 1st NIL Partner dedicated to supporting the men's and women's basketball program.
  • As part of the celebrations, Blenders Eyewear will launch a new sunglasses style in which 100% of the proceeds will support the San Diego State Basketball Student-Athletes.
  • With this initiative, Blenders Eyewear will introduce "TWELVE," a reimagined and limited-edition resurgence of the brand's first-ever sunglasses style, "The Show."
  • Chase Fisher, Founder and CEO of Blenders Eyewear and an SDSU alum, had envisioned partnering with the university since he first founded Blenders Eyewear in 2012.

Blenders Eyewear Expands Retail Presence with New Store Opening in Delray Beach, FL

Retrieved on: 
Thursday, October 26, 2023
Taste, Suite, Safilo Group, Growth, Partnership, Red Bull Racing, SAN, Amusement park, Tourism

SAN DIEGO, Oct. 26, 2023 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand, part of Safilo Group, is thrilled to announce the opening of its new retail store located in the bustling city of Delray Beach, FL. This initiative marks a significant milestone in the company's continued expansion and underscores its commitment to providing stylish and affordable eyewear for all.  

Key Points: 
  • SAN DIEGO, Oct. 26, 2023 /PRNewswire/ -- Blenders Eyewear , a leading eyewear brand, part of Safilo Group, is thrilled to announce the opening of its new retail store located in the bustling city of Delray Beach, FL.
  • This new store opening nods to Blenders Eyewear's continued growth and increased presence as a leading destination for high-quality eyewear.
  • "We're thrilled to bring the vibrant spirit of Blenders Eyewear to Delray Beach," said Chase Fisher, CEO and Founder of Blenders Eyewear.
  • The grand opening event for Blenders Eyewear's Delray Beach store will take place on Saturday, October 28th from 10am – 2pm ET at 327 E Atlantic Ave, Suite 4, Delray Beach, FL 33483.

Blenders Eyewear Continues Partnership with Keep A Breast for Breast Cancer Awareness Month

Retrieved on: 
Wednesday, October 11, 2023
Partnership, Safilo Group, Breast, Breast cancer, Keep, Blender, Snow goggles, Education, SAN, Birth control

SAN DIEGO, Oct. 11, 2023 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand, part of Safilo Group, today announced a continuation of its partnership with Keep A Breast, the Los Angeles-based non-profit organization dedicated to breast cancer prevention and education. Through this initiative, Blenders Eyewear will launch three new eyewear and accessory products in collaboration with Keep A Breast, in which 100% of the profits will be donated to the organization.

Key Points: 
  • Blenders Eyewear first began its partnership with Keep A Breast in 2017 and has raised over $240,000 in support of its mission in breast cancer awareness and prevention.
  • Through this year's partnership, Blenders Eyewear will launch limited-edition Keep A Breast Sunglasses, Snow Goggles, and a Pom Beanie to continue to support the organization for Breast Cancer Awareness Month.
  • "Here at Blenders we're all about vision, and our vision for our partnership with Keep A Breast is crystal clear: to raise awareness, inspire change, and support those affected by breast cancer," said Chase Fisher, Founder and CEO of Blenders Eyewear.
  • "We are thrilled to continue our partnership with Blenders Eyewear, a brand that authentically supports our mission to increase breast cancer awareness, prevention, and education," said Shaney jo Darden, Founder of Keep A Breast.

Blenders Eyewear Partners with 5WPR as Agency of Record

Retrieved on: 
Tuesday, September 26, 2023
CU, Agency of record, Consumer, 5WPR, Safilo Group, Blender, PR

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announced today that it has been selected as the public relations Agency of Record for leading eyewear brand, Blenders Eyewear, part of Safilo Group.

Key Points: 
  • NEW YORK, Sept. 26, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announced today that it has been selected as the public relations Agency of Record for leading eyewear brand, Blenders Eyewear, part of Safilo Group.
  • "Blenders is a brand with a bold style that perfectly mirrors our own approach to communications," said Dara Busch , Co-CEO of 5WPR.
  • "We are thrilled to partner with 5WPR as our chosen PR agency for communications support," said Chase Fisher, CEO of Blenders Eyewear.
  • "Their track record of success, innovative approach, and deep understanding of our brand's essence align perfectly with our vision.

SAFILO AND AMAZON ANNOUNCE NEW CARRERA SMART GLASSES WITH ALEXA

Retrieved on: 
Thursday, September 21, 2023
Carrera, Alexa, Amazon, Intelligence, Amazon (company), Smartglasses, Fashion design, Safilo Group

With the new Carrera Smart Glasses we're offering customers even more options for stylish smart eyewear.

Key Points: 
  • With the new Carrera Smart Glasses we're offering customers even more options for stylish smart eyewear.
  • With open-ear audio technology, the new Carrera Smart Glasses direct sound to the ears without covering them, while minimizing what others around can hear.
  • With the new Carrera Smart Glasses we're offering customers even more options for stylish smart eyewear," said Jean Wang, Director Smart Eyewear at Amazon.
  • The Carrera Smart Glasses with Alexa will be available for purchase on Amazon.com , us.carreraworld.com and from select opticians.

Blenders Eyewear Unveils Winning Eyewear Collaboration with Deion "Coach Prime" Sanders

Retrieved on: 
Friday, September 15, 2023
STYLE, Safilo Group, Individual, USD, CU, EXPRESS, Student, PLAY, Blender, SAN, Sport, Fashion design, Music

SAN DIEGO, Sept. 15, 2023 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand, part of Safilo Group, today is thrilled to announce a new collaboration with legendary sports icon Deion Sanders, popularly known as "Coach Prime." With this initiative, Blenders Eyewear will unveil a new sunglasses line inspired by the powerhouse coach himself as well as serve as the preferred eyewear partner of CU Athletics.

Key Points: 
  • SAN DIEGO, Sept. 15, 2023 /PRNewswire/ -- Blenders Eyewear , a leading eyewear brand, part of Safilo Group, today is thrilled to announce a new collaboration with legendary sports icon Deion Sanders, popularly known as "Coach Prime."
  • Available for pre-order now, the limited-edition Blenders Eyewear x Coach Prime sunglasses will be available on October 12th.
  • The Blenders Eyewear x Coach Prime sunglasses are priced at $67 USD and available for pre-order now on Blenders Eyewear's official website.
  • For more information on Blenders Eyewear and to stay up-to-date on the latest collections, please visit BlendersEyewear.com , and follow @Blenders on Instagram , Facebook , and X.
    SMAC Entertainment facilitated the collaboration between Blenders Eyewear and Coach Prime.

SAFILO GROUP AND TOMMY HILFIGER RENEW IN ADVANCE THEIR LICENSING AGREEMENT UNTIL 2030

Retrieved on: 
Monday, June 26, 2023
Partnership, Safilo Group, Panzer corps, NYSE, Fashion design

"We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our Groups for thirteen years.

Key Points: 
  • "We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our Groups for thirteen years.
  • With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand's classic, American, cool heritage in a way that is relevant for today's consumer."
  • "We are very pleased to continue our collaboration with Safilo."
  • – says Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe - "Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of TOMMY HILFIGER through distinctive eyewear designs.

SAFILO GROUP AND KATE SPADE NEW YORK ANNOUNCE THE EARLY RENEWAL OF THEIR MULTI-YEAR EYEWEAR LICENSING AGREEMENT

Retrieved on: 
Monday, June 5, 2023
Kate Spade New York, Partnership, Safilo Group, Woman, Fashion design

"We are extremely pleased to announce the early renewal of the Kate Spade New York eyewear license which gives continuity to the longstanding and successful 23-year collaboration and partnership between Safilo and Kate Spade New York," says Angelo Trocchia, CEO of Safilo Group.

Key Points: 
  • "We are extremely pleased to announce the early renewal of the Kate Spade New York eyewear license which gives continuity to the longstanding and successful 23-year collaboration and partnership between Safilo and Kate Spade New York," says Angelo Trocchia, CEO of Safilo Group.
  • "Kate Spade New York is an industry-leading lifestyle brand with a successful eyewear story, which is today fully embedded in Safilo's portfolio strategy.
  • "We are thrilled to continue our long-term partnership with Safilo for Kate Spade New York eyewear," says Liz Fraser, CEO and Brand President of Kate Spade New York.
  • By renewing our Safilo partnership, given their expertise in the eyewear market, we look forward to continuing to provide our customers with exciting and innovative eyewear choices."

EXCLUSIVE PRIVÉ REVAUX SUNGLASS COLLECTION LAUNCHES AT WALMART

Retrieved on: 
Monday, May 22, 2023
The Spring, Walmart, Optics, Safilo Group, Horizon Laser Vision Center Classic, Collection, Grocery store

The Spring collection is available now at all Walmart Vision Centers nationwide and online at Walmart.com.

Key Points: 
  • The Spring collection is available now at all Walmart Vision Centers nationwide and online at Walmart.com.
  • "We're thrilled to launch our sunglasses at Walmart to build on our commitment of making eyewear accessible to all", says George Schmidt, Privé Revaux President.
  • "Walmart brings incredible value and convenience to millions across the country through their Vision Centers and online," added Schmidt.
  • Exclusive sunglasses styles to Walmart include Harmony —a subtle cateye, Neptune —an oversized square frame and To Collins —a classic square frame.