- Australia also faces ongoing competition for international students from other English-speaking countries as well as rising competition from countries such as China.
- Our study looks at why international students want to come to Australia.
- Read more:
We are hurtling towards a million international students in Australia – migration changes will only slow this growth, not stop it
Our study
Our paper looked at 46 peer-reviewed studies between 1998 and 2023 that examined why international students choose to come to Australia to study. From this, we identified 22 “pull” factors that drive international students’ choice of Australia as their tertiary education destination. The pull factors are those that relate to Australia and which we have some control over.
What we found
The five most frequently reported reasons Australia appealed to students were:
career opportunities and life experiences
quality education and qualification
cost of study and living
migration prospects and policy
reputation of tertiary education institutions and academic staff.
- Further analysis showed environmental factors (those related to living in Australia) had more influence on students’ decision-making than academic factors (those related to study).
- But the analysis also shows academic factors are still of course important and cannot be ignored.
Our main competitors
- The United States and United Kingdom are Australia’s biggest competitors for international students.
- But Australia is facing rising competition in both academic and environmental terms from traditional source countries such as China and Malaysia.
How does Australia stay competitive?
- First, it can ensure adequate support for international students to be employable in Australia when they graduate.
- As the recent migration review noted:
Australia is not focused enough on capturing high-potential international students.
- In addition, when studying in regional Australia, international students can earn points towards their skilled visa applications.
- At the moment Australia does not do much to promote the possibility of studying at TAFE first and then moving to a university course.
The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.