Zoomlion Empowers Product and Market Development with Glocalization Strategy
Zoomlion has accelerated its business model transformation in overseas markets converging a globalization mindset with localization, as well as empowering business operations through digitalization and optimizing strategic layout, to expand its international presence.
- Zoomlion has accelerated its business model transformation in overseas markets converging a globalization mindset with localization, as well as empowering business operations through digitalization and optimizing strategic layout, to expand its international presence.
- The platform, known as the "port," supports the production lines, business units, and operations in terms of logistics and services for international operations.
- The majority of the ground teams are local employees who can communicate better with the customers to provide efficient services and support.
- Zoomlion's factory in Brazil has almost doubled its output this year, and the factory in India is now in construction.