Gambling.com Group Ready for Launch of Online Sports Betting in Kentucky with BetKentucky.com
Kentucky -- with a population of over three million adults -- launched retail sports betting in the state on September 7, with Governor Andy Beshear announcing brick-and-mortar sportsbooks posted a handle of over $4.5 million after the first two weekends. BetKentucky.com in late July commissioned a survey, reporting that 42% of Kentucky adults say they are “very likely” or “likely” to bet on sports once it is legalized. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.
- Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Group”), a leading provider of player acquisition services for the regulated global online gambling industry, today announced that it is ready to provide marketing services to licensed online sports betting operators in the state of Kentucky as legal online sports betting goes live on Thursday, September 28, 2023.
- The Group launched BetKentucky.com in April 2022 ahead of the legal online sports betting market in Kentucky going live to help sports bettors find trusted, comprehensive and up-to-date information on sports betting and legislative updates in the Bluegrass State.
- Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising.
- Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.