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Instacart Helps Families Save With New "You've Got This, Parents" Back-To-School Campaign

Retrieved on: 
Thursday, August 10, 2023

SAN FRANCISCO, Aug. 10, 2023 /PRNewswire/ -- Instacart, the leading grocery technology company in North America, today announced "You've Got This, Parents," a new back-to-school campaign with more ways for families to save. The six-week, omnichannel campaign showcases how Instacart is the one-stop destination for hassle-free back-to-school shopping in the U.S. and Canada. Instacart's expansive selection spans more than 1,400 retail banners across North America making it the perfect solution for busy parents to shop everything on their kids' school list, including: fresh groceries for breakfasts and school lunches, school supplies, sporting equipment, backpacks, kids' clothing, electronics, and other everyday essentials.

Key Points: 
  • The six-week, omnichannel campaign showcases how Instacart is the one-stop destination for hassle-free back-to-school shopping in the U.S. and Canada.
  • Instacart is also rolling out more ways for families to save during the campaign.
  • "Back to School can be a hectic and bittersweet time for parents, and this campaign embodies how Instacart has parents' backs this season," said Instacart CMO Laura Jones.
  • The new campaign highlights Instacart's grocery intelligence and how its AI-supercharged 'Ask Instacart' search experience can make school lunch prep that much easier.

General Mills and Fetch Launch Back-to-School Sweepstakes to Celebrate Anniversary of Successful Loyalty Program

Retrieved on: 
Friday, July 14, 2023

MADISON, Wis., July 14, 2023 /PRNewswire/ -- Fetch, America's No. 1 rewards app and leading consumer-engagement platform, and General Mills today announced the Good Rewards Anniversary Sweepstakes celebrating the one-year anniversary of the General Mills Good Rewards program aimed at helping families prepare for the fast-approaching back-to-school season.

Key Points: 
  • 1 rewards app and leading consumer-engagement platform, and General Mills today announced the Good Rewards Anniversary Sweepstakes celebrating the one-year anniversary of the General Mills Good Rewards program aimed at helping families prepare for the fast-approaching back-to-school season.
  • Starting today through August 1, 2023, consumers can enter by joining the free Good Rewards loyalty program , available exclusively on Fetch.
  • "The success of Good Rewards has exceeded our expectations in year one," said KC Glaser, senior manager, loyalty and rewards, General Mills.
  • * Since its introduction last July, Good Rewards has connected General Mills with over 2 million shoppers through a first-of-its-kind loyalty experience on the Fetch app.

General Mills Stands for Good, Advancing Regenerative Agriculture Commitment Through New Strategic Partnerships and Initiatives

Retrieved on: 
Tuesday, April 4, 2023

Strategic partnerships with American Farmland Trust and Rodale Institute will accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains.

Key Points: 
  • Strategic partnerships with American Farmland Trust and Rodale Institute will accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains.
  • By advancing regenerative agriculture, LÄRABAR aims to improve both soil health and water outcomes in this key sourcing area.
  • “We commend General Mills for its leadership in advancing regenerative organic agriculture,” said Jeff Tkach, chief impact officer at Rodale Institute.
  • Together, these partnerships and initiatives will further advance General Mills toward one million acres of regenerative agriculture farmland by 2030.

Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising

Retrieved on: 
Monday, March 20, 2023

Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising.

Key Points: 
  • Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising.
  • The agency also serves as the internal marketing engine that fuels Hello Sunshine’s content, commerce, and community model.
  • “Hello Sunshine has proven time and time again that we know women – what inspires them, connects them, and drives them to action.
  • We're thrilled to formally launch Solar, an innovative in-house social agency that leverages Hello Sunshine's creative expertise to help brands authentically communicate with women,” said Maureen Polo, Head of Direct to Consumer at Hello Sunshine.

Grocery TV Acquires Mediaworks Advertising Solutions, Accelerating Full-Store Product Expansion

Retrieved on: 
Wednesday, January 25, 2023

Grocery TV today announced its acquisition of Mediaworks Advertising Solutions , a digital out-of-home (DOOH) network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks , Cub , and Lunds & Byerlys .

Key Points: 
  • Grocery TV today announced its acquisition of Mediaworks Advertising Solutions , a digital out-of-home (DOOH) network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks , Cub , and Lunds & Byerlys .
  • Mediaworks’ sanitizer stations, which include a wipe dispensing base with a 32” digital display on top, will become part of Grocery TV’s Entrance product line.
  • As part of the acquisition, Brian Swanson , president at Mediaworks, joins Grocery TV in a new role to oversee the transition of Mediaworks’ business to Grocery TV and focus on expanding its retailer network.
  • “The Mediaworks acquisition is part of our full-store product expansion, which gives retailers and brands an all-in-one platform to reach shoppers throughout the store and at all stages of the buying journey,” said Marlow Nickell , co-founder and CEO at Grocery TV.

NFWF’s Conservation Partners Program Announces $2.9 Million in New Grants

Retrieved on: 
Monday, December 5, 2022

Awarded under NFWF’s Conservation Partners Program , the grants will leverage $3 million in matching contributions for a total conservation impact of nearly $5.9 million.

Key Points: 
  • Awarded under NFWF’s Conservation Partners Program , the grants will leverage $3 million in matching contributions for a total conservation impact of nearly $5.9 million.
  • NFWF manages the Conservation Partners Program in partnership with the U.S. Department of Agriculture’s Natural Resources Conservation Service ( NRCS ), as well as Cargill , General Mills , and The J.M.
  • In addition to these important impacts, this work also supports our climate action goals.”
    Since 2011, the Conservation Partners Program has awarded 262 grants worth more than $54 million and leveraged an additional $98 million in matching contributions, generating a total conservation investment of more than $152 million.
  • A complete list of the 2022 grants made through the Conservation Partners Program is available here .

General Mills named to the Dow Jones Sustainability World and North America Indices for the fifth consecutive year

Retrieved on: 
Thursday, December 15, 2022

General Mills (NYSE: GIS) has been named to the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones North America Index (DJSI North America) for the fifth consecutive year.

Key Points: 
  • General Mills (NYSE: GIS) has been named to the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones North America Index (DJSI North America) for the fifth consecutive year.
  • It is a great honor for us to be recognized and named to the Dow Jones Sustainability Indices, said Mary Jane Melendez, chief sustainability and global impact officer at General Mills.
  • The Dow Jones Sustainability Index recognizes leadership in corporate sustainability with results based on critical, in-depth analysis of economic, environmental, and social performance.
  • General Mills stands for good for the people we serve, the brands you love and the planet we depend on.

General Mills Named No. 2 on Newsweek’s America’s Most Responsible Companies 2023 List

Retrieved on: 
Wednesday, December 7, 2022

General Mills has been recognized by Newsweek as one of Americas Most Responsible Companies, ranking No.

Key Points: 
  • General Mills has been recognized by Newsweek as one of Americas Most Responsible Companies, ranking No.
  • Americas Most Responsible Companies were selected based on publicly available metrics derived from sustainability reports and corporate social responsibility reports, as well as an independent survey.
  • The final list recognizes the top 500 most responsible companies in the United States, spanning 14 industries.
  • For more information on General Mills corporate social responsibility commitments and progress, visit the companys 2022 Global Responsibility Report .

IHOP and General Mills Partner to Turn the Brand’s Iconic Pancakes into Cereal

Retrieved on: 
Monday, December 5, 2022

Today, IHOP announced the new IHOP Mini Pancake Cereal Blueberry & Syrup, a surprise innovation coming to shelves starting this month.

Key Points: 
  • Today, IHOP announced the new IHOP Mini Pancake Cereal Blueberry & Syrup, a surprise innovation coming to shelves starting this month.
  • As a leader in breakfast and pancakes, IHOP tapped another breakfast hero, General Mills, to help bring the long-awaited collaboration to life, said Kieran Donahue, Chief Marketing Officer, IHOP.
  • After the viral moment in 2020, we knew guests had an appetite for an IHOP cereal.
  • We helped create this iconic cereal in hopes that our guests would look forward to it any time of day.

General Mills to Webcast Fiscal 2023 Second Quarter Earnings Results on Dec. 20, 2022

Retrieved on: 
Wednesday, November 30, 2022

General Mills, Inc. (NYSE: GIS) plans to report results for its fiscal 2023 second quarter on Dec. 20, 2022.

Key Points: 
  • General Mills, Inc. (NYSE: GIS) plans to report results for its fiscal 2023 second quarter on Dec. 20, 2022.
  • A press release, pre-recorded management remarks and supporting slides will be issued that morning followed by a webcasted question and answer session on the results at 8 a.m. CT.
  • Interested parties can access these materials and the webcast at www.generalmills.com/investors .
  • Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion.