Instacart Helps Families Save With New "You've Got This, Parents" Back-To-School Campaign
SAN FRANCISCO, Aug. 10, 2023 /PRNewswire/ -- Instacart, the leading grocery technology company in North America, today announced "You've Got This, Parents," a new back-to-school campaign with more ways for families to save. The six-week, omnichannel campaign showcases how Instacart is the one-stop destination for hassle-free back-to-school shopping in the U.S. and Canada. Instacart's expansive selection spans more than 1,400 retail banners across North America making it the perfect solution for busy parents to shop everything on their kids' school list, including: fresh groceries for breakfasts and school lunches, school supplies, sporting equipment, backpacks, kids' clothing, electronics, and other everyday essentials.
- The six-week, omnichannel campaign showcases how Instacart is the one-stop destination for hassle-free back-to-school shopping in the U.S. and Canada.
- Instacart is also rolling out more ways for families to save during the campaign.
- "Back to School can be a hectic and bittersweet time for parents, and this campaign embodies how Instacart has parents' backs this season," said Instacart CMO Laura Jones.
- The new campaign highlights Instacart's grocery intelligence and how its AI-supercharged 'Ask Instacart' search experience can make school lunch prep that much easier.