Media buying

Perion Delivers Strong Results with 22% Year-Over-Year Increase in Revenue and 45% Growth in Adjusted EBITDA

Retrieved on: 
Wednesday, August 2, 2023
Professional Services, Advertising, Digital Marketing, Communications, Technology, Audio, Video, Finance, Media buying, Growth, Contribution, CTV, EBITDA, Adjustment, Acquisition, GAAP, Video game, Bank

Adjusted EBITDA year-over-year growth calculated based on $167 million.

Key Points: 
  • Adjusted EBITDA year-over-year growth calculated based on $167 million.
  • Revenue: Revenue increased by 22% to $178.5 million in the second quarter of 2023 from $146.7 million in the second quarter of 2022.
  • Display Advertising revenue increased 22% year-over-year, accounting for 56% of total revenue, primarily due to a 14% year-over-year increase in video revenue to $40.9 million and 104% year-over-year increase in CTV revenue to $7.2 million.
  • Search Advertising revenue increased by 21% year-over-year, accounting for 44% of revenue, primarily due to a 68% increase in Average Daily Searches and a 28% increase in the number of publishers.

trivago Introduces New Leadership Team Featuring Experienced Travel Industry Executives

Retrieved on: 
Tuesday, May 9, 2023
Advertising, Travel, Optimism, Marketing, Trivago, Business operations, Media buying, Supervisory board, CFO, Knowledge, Management

DÜSSELDORF, Germany, May 09, 2023 — Today, trivago N.V. (NASDAQ: TRVG) announced a significant transformation in its leadership structure, welcoming a team of accomplished travel industry executives, who played significant roles in the company's worldwide growth.

Key Points: 
  • DÜSSELDORF, Germany, May 09, 2023 — Today, trivago N.V. (NASDAQ: TRVG) announced a significant transformation in its leadership structure, welcoming a team of accomplished travel industry executives, who played significant roles in the company's worldwide growth.
  • With a rich background in the travel sector and deep familiarity with trivago, Thomas brings invaluable expertise to his new role.
  • Joining Mr. Thomas in the new leadership team are former trivago executives Jasmine Ezz as Chief Marketing Officer and Andrej Lehnert as Chief Product Officer.
  • Speaking on behalf of the leadership team, Mr. Thomas conveyed their enthusiasm for rejoining trivago: "Returning with a team of trusted, accomplished leaders demonstrates our confidence in trivago's potential and future.

Favorable Tailwinds Push Media Cause Towards Successful 2022 Conclusion

Retrieved on: 
Thursday, October 20, 2022
Parkinson's Foundation, Parkinson, Hermes, Media buying, American Kennel Club, Growth, Partnership, Many, Organization, Brand, History, British Construction Industry Awards, Homelessness, AVA, Premier's Multicultural Communications Awards, Industry, Data analysis, Awareness, Social media, NRDC, SEO, CAMFED, Pharmaceutical industry, Public relations, Telly

SAN FRANCISCO, Oct. 20, 2022 /PRNewswire/ -- Media Cause, the award-winning, mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced significant momentum as it heads towards the end-of-year finish line, including numerous industry awards, new clients, growth of existing clients and more.

Key Points: 
  • This means it's a busy time for Media Cause as well.
  • Awards: Since the beginning of 2022, Media Cause and its clients have won 21 industry awards, including being recognized on the 2022 Inc. 5000 annual list, the most prestigious ranking of the fastest-growing private companies in America.
  • Examples of expanded client partnerships include Saga Education , Uncommon Schools , and the Parkinson's Foundation , all of which are working with Media Cause to build out and diversify their media strategies.
  • Media Cause is a mission-driven marketing agency that helps nonprofit organizations grow and accelerate their impact.

Xandr Launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP

Retrieved on: 
Tuesday, April 5, 2022
Data Management, Advertising, Communications, Technology, Audio, Video, Software, COO, OTT, AT&T, Media buying, CTV, United Nations Security Council veto power, Olympic Games, AT, SSPS, SVP, VTech, Inventory, Inventory (library), Daily Journal Corporation, Technology, Workflow, Investment, Partner, VP, Digital Remedy, Retail, Online shopping, Xandr

Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.

Key Points: 
  • Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
  • The premium video ecosystem is fragmented, with most CTV inventory transacted through deals and many platforms developing proprietary deal marketplaces.
  • With a sell-side platform, direct relationships with publishers and many SSPs, and the leading deal curation platform, Xandr is uniquely positioned to offer buyers a seamless deal buying experience.
  • Our data-enabled technology platform, encompassing Xandr Invest, Xandr Monetize and Xandr Curate, optimizes return on investment for both buyers and sellers.

ENGINE Audience Intelligence Debuts For Media Buyers Seeking Single Platform To Build And Target Audience Profiles

Retrieved on: 
Thursday, July 15, 2021
Marketing, Mass media, Advertising, E-commerce, Omnichannel, Media buying, Media planning, Online advertising

NEW YORK, July 15, 2021 /PRNewswire/ -- ENGINE, a global, full-service media and marketing services company, today launched Audience Intelligence, a platform that offers rich first-party data and integrations for advertisers to develop audience targets, plan media across channels, and take action.

Key Points: 
  • NEW YORK, July 15, 2021 /PRNewswire/ -- ENGINE, a global, full-service media and marketing services company, today launched Audience Intelligence, a platform that offers rich first-party data and integrations for advertisers to develop audience targets, plan media across channels, and take action.
  • With just a few simple clicks, media buyers create customized audience profiles, visualize behaviors across media channels, plan targeted campaigns, and activate programmatic advertising."
  • ENGINE Audience Intelligence leverages consumer media behaviors across linear TV,CTV (Connected TV), print, radio, digital, social, and podcasts, including content preferences, day parts, digital habits, demographics, and psychographics.
  • Audience Intelligence is designed to meet the real time needs of clients' omnichannel media plans," said Michael Zacharski, CEO of ENGINE Media Exchange.

Marketing Doctor is Holding Contest Giving Back to Local Business Community with Advertising Campaign Worth $30,000

Retrieved on: 
Monday, June 28, 2021
Marketing, Magazines, Advertising, Communication design, Advertising campaigns, Campaign, Media buying

NORTHAMPTON, Mass., June 28, 2021 /PRNewswire/ -- Marketing Doctor, one of Adweek's fastest growing agencies in the world, is holding a contest to give back to the Western Massachusetts business community.

Key Points: 
  • NORTHAMPTON, Mass., June 28, 2021 /PRNewswire/ -- Marketing Doctor, one of Adweek's fastest growing agencies in the world, is holding a contest to give back to the Western Massachusetts business community.
  • The winner will receive a custom advertising campaign from Marketing Doctor, which provides nationally recognized media planning and media buying services.
  • "This year, to celebrate these national awards, we want to share our knowledge and talent with a deserving local business.
  • The winning business will receive a custom advertising campaign, executed by the Marketing Doctor team, worth $30,000.

TripleLift & GroupM Join Forces To Drive Ad Spend To Minority-Owned Publishers

Retrieved on: 
Thursday, June 17, 2021
Media buying, WPP plc

Support for minority-owned publishers has increased over the last year as social equality issues have become more important to media buyers.

Key Points: 
  • Support for minority-owned publishers has increased over the last year as social equality issues have become more important to media buyers.
  • In recent months, multiple brands and holding companies have made commitments to spend more of their media budgets with these publishers.
  • GroupM recently announced their Responsible Investment Framework that includes an invitation to clients to invest 2+% or more of their total media spend in Black-owned media companies.
  • So, this is a great way to support the ambitions of our publishers, our employees and GroupM, all at once."

Marketing Architects Takes the Next Step in Automated Media Buying

Retrieved on: 
Tuesday, June 15, 2021
Technology, Entertainment, Marketing, Advertising, Communications, Audio, Video, Software, TV and Radio, Data management, Media buying, Marketing, Advertising, Market segmentation

These updates focus on evolving its proprietary artificial intelligence to improve the efficiency and adaptability of media buys.

Key Points: 
  • These updates focus on evolving its proprietary artificial intelligence to improve the efficiency and adaptability of media buys.
  • The sheer number of potential media options is overwhelming for a media buyer today.
  • Annikas advancements help our advertisers achieve premium media at lower rates, says Catherine Walstad , VP of Media.
  • Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than 20 years.

Comscore Box Office Intelligence Shows 83% of Movie Theaters Are Now Open Worldwide

Retrieved on: 
Thursday, June 10, 2021
comScore, Marketing, Media buying, Audience measurement, Mass media, Articles

"The exhibition community and the studios have worked together diligently over many months to create theatrical experiences that are unrivaled on any other platform" said Paul Dergarabedian, Senior Media Analyst, Comscore.

Key Points: 
  • "The exhibition community and the studios have worked together diligently over many months to create theatrical experiences that are unrivaled on any other platform" said Paul Dergarabedian, Senior Media Analyst, Comscore.
  • Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms.
  • With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence Suite of Products

Retrieved on: 
Wednesday, June 9, 2021
Technology, Publishing, Entertainment, Consulting, Marketing, Advertising, Communications, Professional services, General Entertainment, Data management, Marketing, Pricing, Competition, Media buying, Online advertising, Consumer behaviour

Standard Media Index (SMI), the worlds leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions.

Key Points: 
  • Standard Media Index (SMI), the worlds leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions.
  • SMIs new pricing solutions will offer media buyers and sellers more transparency, and the much-needed data and insights required to optimize media strategies, said Ben Tatta, President, Standard Media Index.
  • The new Pricing Intelligence Suite will also offer data sets for Traditional and Advanced Audience eCPM for Linear TV.
  • Standard Media Index is the most trusted source of advertising pricing and spend data in the marketplace.