Trivver Announces Launch of Transformative New Technology for Viewability Metrics in Extended Reality (XR) Environments
Trivver, the Florida-based leader in immersive advertising technology, announced today that it is the first company globally to provide technology which allows brands and organizations to measure viewability metrics in Extended Reality (XR) environments.
- Trivver, the Florida-based leader in immersive advertising technology, announced today that it is the first company globally to provide technology which allows brands and organizations to measure viewability metrics in Extended Reality (XR) environments.
- Leveraging its portfolio of awarded patents, Trivver has developed a groundbreaking solution for deploying and auto-scaling a single 3D file across various 3D digital environments.
- The technology works by first converting a 3D digital file into a 'Smart Object' using Trivver's proprietary Asset Editor.
- Once these Smart Objects are placed in a digital environment, Trivver can capture detailed viewability metrics using advanced 3D pixel calculation technology, representing a significant leap forward in measurement accuracy.