Kantar Group

Ping An Ranks 38th in BrandZ™ Top 100 Global Brands, Tops Global Insurance Brand Rankings for 5th Consecutive Year

Wednesday, July 1, 2020 - 12:05am

Ping An also maintained its top position among global insurance brands for the fifth consecutive year.

Key Points: 
  • Ping An also maintained its top position among global insurance brands for the fifth consecutive year.
  • The BrandZ Top 100 Most Valuable Global Brands is one of the world's most influential brand valuation reports.
  • The total brand value of the top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan.
  • Ping An also ranked 38th in the 2020 WPP Kantar Millward Brown BrandZ Top 100 Most Valuable Global Brands list.

BrandZ Top 100 Most Valuable Global Ranking Reveals Growing Power and Influence of Technology

Tuesday, June 30, 2020 - 5:01am

Doreen Wang, Global Head of BrandZ at Kantar, comments: "Innovation has proven to be a key driver for growth in this year's Top 100, and a way to prevent decline.

Key Points: 
  • Doreen Wang, Global Head of BrandZ at Kantar, comments: "Innovation has proven to be a key driver for growth in this year's Top 100, and a way to prevent decline.
  • The BrandZ Top 100 Most Valuable Global Brands report and rankings are available to download here and via Brandz.com.
  • Now in its 15th year and commissioned by WPP, the valuation behind the BrandZ Top 100 Most Valuable Global Brands was conducted by brand equity research experts Kantar.
  • Access a suite of customised reports and data packages from BrandZ via www.kantar.com/marketplace
    Kantar is the world's leading evidence-based insights and consulting company.

InCrowd Appoints Global Data and Research Technology Leader Joseph Baldini as Chief Technology Officer

Tuesday, March 10, 2020 - 12:00pm

Bringing more than two decades of leadership in technology to InCrowd, Joes expertise lies in data and analytics innovation, with market research representing the majority of his significant career.

Key Points: 
  • Bringing more than two decades of leadership in technology to InCrowd, Joes expertise lies in data and analytics innovation, with market research representing the majority of his significant career.
  • Were investing heavily in our underlying technology platform to meet and exceed our clients existing and growing needs, said InCrowd CEO and president, Daniel S. Fitzgerald.
  • Joe joins InCrowd from Kantar, a leading global data, insights, and consulting company, where, as chief information officer, he defined and delivered technology strategy and capabilities across Kantars many global market research divisions.
  • Joe came to Kantar via GMI, a leading global research technology and panel organization acquired by Kantar in 2011.

Kantar Announce Appointment of Adam Crozier as Chairman.

Tuesday, February 11, 2020 - 12:01am

Kantar, the worlds leading research and consulting company, announces today the appointment of Adam Crozier as Non-Executive Chairman.

Key Points: 
  • Kantar, the worlds leading research and consulting company, announces today the appointment of Adam Crozier as Non-Executive Chairman.
  • Adam added Kantar is an outstanding company, unrivalled in its global reach and local presence.
  • About Kantar: Kantar is the worlds leading evidence-based insights and consulting company.
  • Before joining ITV, Adam was chief executive of Royal Mail for over seven years.

SPM Adds Centretek, Expanding Premier Client Base and Agency Capabilities in Consumer Health and Digital Marketing

Thursday, January 30, 2020 - 5:16pm

The combined services of SPM and Centretek will provide their clients a full range of creative and technology-based digital services and expand the combined agency's reach across the health sector.

Key Points: 
  • The combined services of SPM and Centretek will provide their clients a full range of creative and technology-based digital services and expand the combined agency's reach across the health sector.
  • Founded in 1983, SPM Marketing & Communications is a brand consultancy and integrated marketing communications firm that specializes in the healthcare industry.
  • Client expertise includes academic medical centers, numerous teaching hospitals, and large health systems in both rural and urban markets.
  • Founded in 2001, Centretek is a leading provider of digital marketing and web content management system (WCMS) implementation for healthcare providers.

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Tuesday, December 10, 2019 - 2:35pm

Kantar and IRI today announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.

Key Points: 
  • Kantar and IRI today announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.
  • Actionable audience segmentation: The joint solution enables clients to activate Kantars custom audiences and segmentation programmatically by incorporating IRIs purchase-based audiences.
  • Complete view of campaign impact: This solution allows Kantar clients who are measuring the brand impact of their advertising to also see the immediate impact on CPG sales.
  • By bringing together Kantar Brand Lift Insights and CrossMedia with IRI Lift, marketers will have a complete view of the long-term brand health and short-term brand sales impact of campaigns.

Hogarth Worldwide Appoints Mauro Baz as First Americas Chief Marketing Officer

Tuesday, December 10, 2019 - 1:30pm

Hogarth Worldwide , a WPP company internationally known as the largest marketing implementation agency, today announced that it has appointed long-time executive Mauro Baz to the role of Chief Marketing Officer for the Americas, making him one of the youngest C-suite members within the organizations portfolio of companies.

Key Points: 
  • Hogarth Worldwide , a WPP company internationally known as the largest marketing implementation agency, today announced that it has appointed long-time executive Mauro Baz to the role of Chief Marketing Officer for the Americas, making him one of the youngest C-suite members within the organizations portfolio of companies.
  • As the fastest growing company inside the WPP Group , Hogarth has established itself as a revolutionary leader in the advertising industry, disrupting marketing implementation, production and localization across the globe, while continuing to expand its worldwide footprint.
  • To learn more about Hogarth Worldwide and its services, visit https://www.hogarthww.com/ .
  • Hogarth Worldwide is a WPP company and internationally known marketing implementation agency, producing advertising and other marketing communications for clients across all media and all languages.

Eric Salama to Step Down as Kantar CEO During 2020

Tuesday, December 10, 2019 - 8:00am

Kantar, the worlds leading data, insights and consulting company today announces that Eric Salama has decided to step down as CEO during the course of 2020.

Key Points: 
  • Kantar, the worlds leading data, insights and consulting company today announces that Eric Salama has decided to step down as CEO during the course of 2020.
  • Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis, continue to advise clients, work with Kantar management and help with the development of key employees.
  • Salama said: It has been an intense and rewarding 18 months preparing Kantar for sale and successfully closing a deal with our new partner Bain Capital.
  • About Kantar: Kantar is the worlds leading data, insights and consulting company.

Completion of Kantar transaction

Thursday, December 5, 2019 - 7:10pm

WPP (NYSE:WPP) today announces that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, with respect to approximately 90% of the Kantar business, and that the proportionate transaction proceeds have been received.

Key Points: 
  • WPP (NYSE:WPP) today announces that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, with respect to approximately 90% of the Kantar business, and that the proportionate transaction proceeds have been received.
  • Following final completion in respect of the remaining Kantar business in the first half of 2020, total aggregate net proceeds after transaction costs, tax and WPPs continuing investment in 40% of the equity of Kantar are expected to be approximately $3.1bn (approximately 2.4bn1).
  • The Kantar transaction was originally announced on 12 July 2019 and further details were included in a circular sent to WPPs shareholders on 7 October 2019.
  • The completion of the Kantar transaction, earlier than anticipated, achieves the objective we set out in December 2018 to strengthen our balance sheet, and substantially completes our disposal programme.

Androvett Legal Media & Marketing Founder Mike Androvett Named to Dallas 500

Thursday, November 14, 2019 - 6:19pm

Mr. Androvett, who launched Androvett Legal Media & Marketing in Dallas in 1995, is among a dozen top leaders honored in marketing and public relations, one of 53 industries represented this year.

Key Points: 
  • Mr. Androvett, who launched Androvett Legal Media & Marketing in Dallas in 1995, is among a dozen top leaders honored in marketing and public relations, one of 53 industries represented this year.
  • Androvett Legal Media also has an office in Houston, and its client list includes law firms, businesses and individuals throughout the United States.
  • From 2013 to 2019, Texas Lawyer chose Androvett Legal Media & Marketing as the best public relations firm for the Dallas legal community.
  • Androvett Legal Media & Marketing is an award-winning, full-service marketing and public relations agency with unparalleled experience serving the communications needs of businesses and organizations across the U.S. Androvett has offices in Dallas and Houston.