Click-through rate

Identity Dental Marketing Raises the Bar in Analytics and Reporting

Retrieved on:

Monday, June 26, 2023

KPI, Dentistry, Marketing, CTR, REAL, Acquisition, Click-through rate, Growth, ROI, Risk management

TAMPA, Fla., June 26, 2023 /PRNewswire/ -- Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts.

Key Points:

TAMPA, Fla., June 26, 2023 /PRNewswire/ -- Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts.
It's that simple," says Grace Rizza, Founder and CEO of Identity Dental Marketing.
Identity Dental Marketing understands that true success goes beyond just analyzing data.
By offering comprehensive tracking and reporting tools, Identity Dental Marketing ensures dental practices have the necessary insights to measure the effectiveness of their marketing efforts.

Stats Perform and Teads Align on Global Data Partnership

Retrieved on:

Tuesday, March 15, 2022

Teads , the global media platform, announces a new partnership with Stats Perform , the worlds leading sports data provider.

Key Points:

Teads , the global media platform, announces a new partnership with Stats Perform , the worlds leading sports data provider.
Stats Perform fuels data-driven advertising with the worlds best sports data, allowing for easily integrated and scalable solutions.
By integrating Stats Performs sports data API with Teads Studios Dynamic Creative Optimization (DCO), marketers will be able to capitalize on key sports moments with tailored, data-driven messaging.
Jonathan Lewis, Head of Teads Studio commented: This exciting partnership with Stats Perform allows us to add another unique layer into our dynamic creative offering.

SodaStream Personalizes Customer Engagements by Scaling Segmentation with Optimove

Retrieved on:

Tuesday, February 22, 2022

With Optimove, SodaStream orchestrates offers, channels, and messages to hundreds of segments, ensuring that only the combination with the highest impact is delivered to each customer, always.

Key Points:

With Optimove, SodaStream orchestrates offers, channels, and messages to hundreds of segments, ensuring that only the combination with the highest impact is delivered to each customer, always.
During this period, SodaStream has leveraged Optimove to automate 98% of their personalized campaigns.
"SodaStream has always been a disruptive force in the beverage industry," said Pini Yakuel, CEO and Founder of Optimove.
Optimove is used by leading brands including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.

Aurora Mobile Launches JG Intelligent Timing to Optimize Push Notifications and Improve Click-Through Rates for Mobile Apps

Retrieved on:

Tuesday, January 18, 2022

According to initial results, JG Intelligent Timing has helped app operators increase CTR by about 20% on average.

Key Points:

According to initial results, JG Intelligent Timing has helped app operators increase CTR by about 20% on average.
In recent years, as push notifications become the main channel for apps to reach millions of users, app operators have gradually identified the best timings for push notifications.
However, even if apps send push notifications during these two peak periods, messages may not be seen by users.
After push notifications are sent, JG Intelligent Timing provides visual statistics and allows adjustments in real-time according to changes in user composition and various operational needs.

Amazon Top Seller Selects Noogata to Optimize E-Commerce Sales

Retrieved on:

Tuesday, July 20, 2021

Marketing, Online advertising, Consumer behaviour, Business models, 3D publishing, Amazon, Pricing, Click-through rate, Advertising

Noogata will do this by optimizing the effectiveness and efficiency of its marketing and business strategies in the fiercely competitive Amazon eCommerce marketplace.

Key Points:

Noogata will do this by optimizing the effectiveness and efficiency of its marketing and business strategies in the fiercely competitive Amazon eCommerce marketplace.
Noogata will also help create content recommendations, optimize pricing and craft high-impact advertising strategies - all to ultimately increase exposure, click-through rates and conversion.
"Since launching on Amazon five years ago, mDesign has become a Top 10 marketplace seller," said Stacey Renfro, mDesign CEO.
The AI models that Noogata provides are critical, as we look to optimize our product descriptions, advertising, inventory and pricing structure.

Inbox Mailers Solves Low Open and Click Rates for Email Marketers

Retrieved on:

Tuesday, June 29, 2021

Marketing, Advertising, Communications, Search engine marketing, eMail, Online advertising, Rates, Marketing, Cyberspace, Audience measurement, Click-through rate, Consumer behaviour, Computing, Open rate

View the full release here: https://www.businesswire.com/news/home/20210629005098/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20210629005098/en/
Low delivery rates, open rate, and click-through rates are the top three concerns for most email marketers, and Inbox Mailers has discovered the solution: their triggered email tool utilizes subscriber data to sense when a recipient is already active in their inbox, at which point the tool sends a new, relevant message to capture their attention.
These triggered sends are consistently tripling open rates and click volume and these higher engagement rates cause a knock-on increase in inboxing and deliverability for the same clients.
In 2020, average open rates across industries were around 18%, with click-through rates at a measly 2.6% .
By contrast, Inbox Mailers has consistently delivered open-and-click rates around and even above 50%.

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify Campaign Execution Through Intelligent Automation

Retrieved on:

Thursday, May 13, 2021

Marketing, Data management, Communications, Social media, Technology, Software, Internet, Online advertising, eMail, Marketing, Rates, Articles, Business, Cloud applications, Click-through rate, MailChimp, Open rate, Email marketing, Analytics

b"Calix, Inc. (NYSE: CALX) today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud .

Key Points:

b"Calix, Inc. (NYSE: CALX) today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud .
Calix Marketing Cloud will also include a new dashboard that provides real-time visibility into campaign performance metrics, including open rates, click-throughs, unsubscribes, and bounce rates.
As a result, marketers can easily understand the impact of each analytics-driven campaign and tie marketing campaign investments to revenue.
By integrating Mailchimp data directly into Calix Marketing Cloud, marketers can enjoy all the benefits of intelligent automation while extending their marketing capabilities in an efficient, cost-effective manner.

Loop Insights and bdG Sports Achieve 100% Success Delivering Fourth Venue Management Implementation at 2021 MGM Resorts Championship PGA Event In Las Vegas. Engagement Rates Run As High As 52%, Shattering Industry Standards

Retrieved on:

Monday, April 26, 2021

Digital marketing, Marketing, Advertising, Online advertising, Google Ads, Click-through rate

The latter promotion was only made possible by Loop\xe2\x80\x99s age verification feature, which ensured delivery of the promotion to those attendees at least 21 years old.\nFor perspective, the average click-through rate on Google AdWords paid search ads is approximately 2%.

Key Points:

The latter promotion was only made possible by Loop\xe2\x80\x99s age verification feature, which ensured delivery of the promotion to those attendees at least 21 years old.\nFor perspective, the average click-through rate on Google AdWords paid search ads is approximately 2%.
Accordingly, anything over 2% can be considered an above average rate.
Loop\xe2\x80\x99s platform shattered the industry standard by as much as 2,600%.\nLoop Insights CEO Rob Anson stated: \xe2\x80\x9cThe performance of our venue management platform in terms of protection and engagement at the inaugural MGM PGA Tournament is quite simply superior to any other offering on the planet by several magnitudes.
Loop continues to hit it out of the park and provide the sports world with the empirical data necessary to demonstrate our solution is the best in the world.

PadSquad and Airtory Partner to Deliver Brains and Beauty for Digital Ads

Retrieved on:

Monday, April 19, 2021

Online advertising, Marketing, Advertising, Impression, Click-through rate

b'NEW YORK, April 19, 2021 /PRNewswire/ -- PadSquad, a digital media company focused on developing high-impact advertising experiences, announced their partnership with Airtory, a creative management platform.

Key Points:

b'NEW YORK, April 19, 2021 /PRNewswire/ -- PadSquad, a digital media company focused on developing high-impact advertising experiences, announced their partnership with Airtory, a creative management platform.
With countless award-winning and industry-defining rich ad formats under its belt, PadSquad is widely considered the creativity and innovation leader in digital advertising.
Airtory\'s vision is simple, to deliver better looking and performing ads to help advertisers get more out of each impression.
To date, Airtory has delivered over 2.5B better impressions across 3 continents for an average increased click-through-rate of 50%.

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties, Delivering Millions of Impressions

Retrieved on:

Tuesday, March 2, 2021

Marketing, Advertising, Communications, Articles, Marketing, Digital marketing, Online advertising, Audience measurement, Business, Conversion marketing, Advertising, Click-through rate, Analytics

The Ad Network enhances Nextechs analytics capabilities to gather big data of online and offline attendees behaviour.

Key Points:

The Ad Network enhances Nextechs analytics capabilities to gather big data of online and offline attendees behaviour.
The most valuable and highest-performing set of impressions can be found at virtual and hybrid events attended by individuals from targeted industry, trade, and business segments.
Nextech has the ability to reach the right customers with the right ads, driving higher click-through and conversion rates.
To that end, Nextech is excited and ready to run thousands of hybrid, virtual and in-person events on its virtual and hybrid experience platform in 2021 and beyond.