Real-time bidding

DIGITAL OUT OF HOME INTEGRATION INTO OPENRTB

Retrieved on: 
Wednesday, December 7, 2022
Out of Home Advertising Association of America, Trust, OOH, Air Force Technical Applications Center, SDK, Language, DSPS, Human, Ecosystem, SSP, Advertising, Clear channel, Yahoo!, Supply-side platform, Sole proprietorship, Growth, Multimedia, Haney Place Exchange, SSPS, VAST, Organization, CTV, Demand-side, JCDecaux, Real-time bidding, Television, Sales, Online shopping, DOOH, OutSmart

Until now, implementations of OpenRTB in OOH advertising had resulted in many custom implementations, adding complexity to omnichannel consideration of the medium.

Key Points: 
  • Until now, implementations of OpenRTB in OOH advertising had resulted in many custom implementations, adding complexity to omnichannel consideration of the medium.
  • The new OpenRTB implementation guide for OOH:
    Details the unique differences between trading the online world of digital display and the real-world aspects of outdoor display.
  • Describes the OpenRTB extensions and conventions required to bring OOH to the OpenRTB marketplace in a standardized way.
  • IAB Tech Lab's OpenRTB now handles Digital Out of Home inventory too, making it even easier for brands to embrace the medium."

Global Demand Side Platforms Market to Reach $37.1 Billion by 2027

Retrieved on: 
Tuesday, November 8, 2022
Growth, Real-time bidding, CAGR, Demand-side platform, Real-time, COVID-19, Current, Demand-side, Petroleum, Weapon, Auction

View original content:https://www.prnewswire.com/news-releases/global-demand-side-platforms-ma...

Key Points: 
  • In the changed post COVID-19 business landscape, the global market for Demand Side Platforms estimated at US$7.8 Billion in the year 2020, is projected to reach a revised size of US$37.1 Billion by 2027, growing at aCAGR of 25.1% over the period 2020-2027.
  • Programmatic Premium Buying, one of the segments analyzed in the report, is projected to record 25.6% CAGR and reach US$30.1 Billion by the end of the analysis period.
  • The U.S. Market is Estimated at $2.1 Billion, While China is Forecast to Grow at 33.7% CAGR
    The Demand Side Platforms market in the U.S. is estimated at US$2.1 Billion in the year 2020.
  • China, the world`s second largest economy, is forecast to reach a projected market size of US$9.4 Billion by the year 2027 trailing a CAGR of 33.7% over the analysis period 2020 to 2027.

Real-Time Bidding Market Report 2021: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast to 2026 - ResearchAndMarkets.com

Retrieved on: 
Monday, July 12, 2021
Online Retail, Marketing, Advertising, Retail, Communications, Marketing, E-commerce, Online auction, Online advertising, Bidding, Sales, Real-time bidding, Auction, Real-time data, Forecast period

The "Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.
  • The global real-time bidding market exhibited strong growth during 2015-2020.
  • Looking forward, the global real-time bidding market is expected to grow at a CAGR of around 22% during the forecast period (2021-2026).
  • Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions.

TronTV Selects Kubient as Premiere Transparent Programmatic Partner for Ad Fraud Prevention Through KAI

Retrieved on: 
Wednesday, March 3, 2021
Online advertising, Digital marketing, Marketing, E-commerce, Real-time bidding, Ad fraud, The Trade Desk, Smaato

"We look forward to working with TronTV to ensure its ecosystem remains premium and free of ad fraud, continuing to attract advertisers to its platform."

Key Points: 
  • "We look forward to working with TronTV to ensure its ecosystem remains premium and free of ad fraud, continuing to attract advertisers to its platform."
  • TronTV turned to Kubient for its expertise in fraud prevention and its proprietary Kubient Artificial Intelligence (KAI) to identify, flag, and prevent ad fraud in real time, enabling advertisers to bid on inventory without hesitation for fear of fraudulent traffic.
  • TronTV has a unique advertising experience because their content and ads are distributed through multiple owned and operated platforms.
  • Kubient's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry.

Adtech investigation resumes

Retrieved on: 
Friday, January 22, 2021
Online advertising, Digital marketing, Marketing, Information technology, Online auction, Real-time bidding, Adtech, Credit scoring, Experian

Simon McDougall, ICO Deputy Commissioner - Regulatory Innovation and Technology said:

Key Points: 
  • Simon McDougall, ICO Deputy Commissioner - Regulatory Innovation and Technology said:

    In May 2020, we paused our investigation into real time bidding (RTB) and the adtech industry, as we prioritised activities responding to the COVID-19 pandemic.

  • Data broking also plays a large part in RTB and following our data broking investigation into offline direct marketing services and enforcement action for Experian in October 2020, we will be reviewing the role of data brokers in this adtech eco-system.
  • However, we are committed to publishing our final findings, once the investigation is concluded.
  • All organisations operating in the adtech space should be assessing how they use personal data as a matter of urgency.

Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards

Retrieved on: 
Tuesday, November 10, 2020
Marketing, Communication design, Billboards, Online advertising, Online auction, Real-time bidding, Advertising

PHOENIX, Nov. 10, 2020 /PRNewswire/ --Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards.

Key Points: 
  • PHOENIX, Nov. 10, 2020 /PRNewswire/ --Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards.
  • A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB).
  • "This is a game-changer," says Brian Colling, CEO of Colling Media.
  • Colling Media, based inPhoenix, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO.

Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy

Retrieved on: 
Tuesday, September 15, 2020
Online advertising, Digital marketing, Marketing, E-commerce, Ads.txt, Media.net, Contextual advertising, Real-time bidding, Verification

"Our industry needs widespread collaboration in order to solve for addressability, frequency capping, and measurement," said Mike O'Sullivan, VP of Product, Index Exchange.

Key Points: 
  • "Our industry needs widespread collaboration in order to solve for addressability, frequency capping, and measurement," said Mike O'Sullivan, VP of Product, Index Exchange.
  • "Amidst this fragmentation, it's ever critical that we advocate for a healthy, competitive ecosystem built on trust and authentication, with consumer privacy, control and transparency at the center.
  • "Media.net is one of the industry's leading contextual advertising companies, working with publishers, platforms and advertisers alike.
  • Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability.

Vistar Media Launches Open Exchange for Omnichannel DSPs

Retrieved on: 
Thursday, August 13, 2020
Technology, Other Communications, Public relations, Investor relations, Marketing, Advertising, Other Technology, Communications, Software, Hardware, Data management, Online advertising, Omnichannel, DSPS, Real-time bidding, Verizon Communications, Out-of-home advertising, Telecommunications, Marketing, E-commerce

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the worlds largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH).

Key Points: 
  • Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the worlds largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH).
  • With support for open exchange now launched to omnichannel DSPs, Verizon and Adelphic are the first to bring this audience-first transaction type to market.
  • PMPs were a great way to prove that omnichannel DSPs could execute in OOH, so enabling the open exchange is an inevitable and complementary evolution of the channel.
  • Vistar has built OpenRTB integrations with the worlds leading omnichannel DSPs (starting with PMP support only), including Verizon Media, Ubimo, MediaMath, Amobee, AdQuick.com and Adelphic.

ICO statement on Adtech work

Retrieved on: 
Thursday, May 7, 2020
Online advertising, Digital marketing, Video games, Fiction, Action-adventure games, Video games developed in Japan, AOL, Adtech, Ico, Real-time bidding

An ICO spokesperson said:

Key Points: 
  • An ICO spokesperson said:

    The ICO recently set out its regulatory approach during the COVID-19 pandemic, where we spoke about reassessing our priorities and resources.

  • Taking this into account we have made the decision to pause our investigation into real time bidding and the Adtech industry.
  • It is not our intention to put undue pressure on any industry at this time but our concerns about Adtech remain and we aim to restart our work in the coming months, when the time is right.

FLOWERSHOP MEDIA’S DIGITAL AD PLATFORM HELPS CANNABIS COMPANIES REACH CUSTOMERS

Retrieved on: 
Monday, March 30, 2020
Marketing, E-commerce, Online advertising, Digital marketing, Advertising, Real-time bidding

Now we use FlowerShops digital ad platform to create brand awareness for the exact market we want to target.

Key Points: 
  • Now we use FlowerShops digital ad platform to create brand awareness for the exact market we want to target.
  • Using the FSM platform, cannabis advertisers can create, manage and optimize digital advertising campaigns on devices such as desktops, mobile devices and connected TV with ad formats that include display, mobile, video, native and digital out-of-home.
  • FlowerShop Media, Inc., is a digital advertising platform for cannabis advertising buyers.
  • With FlowerShop Medias platform, buyers can create, manage and optimize digital advertising campaigns on devices such as desktops, mobile devices and connected TV with ad formats that include display, mobile, video, native and digital out-of-home.