Catalyst Spirits Enters Ready-To-Drink Market with Howler Head & Cola, Signs UFC Superstar as Global Brand Ambassador
LONDON, March 4th, 2024 /PRNewswire-PRWeb/ -- Catalyst Spirits today announced it is entering the growing global Ready-To-Drink (RTD) market through its popular Howler Head brand – the original super premium banana-flavoured bourbon whiskey and the official flavoured bourbon of UFC®. Howler Head & Cola is now available in Australia and will soon be available in other international markets. In conjunction with the launch, Catalyst also announced former UFC middleweight champion and Australian native Robert Whittaker will serve as the fast-growing brand's newest ambassador, helping to introduce Howler Head & Cola to his home country.
- Capitalizing on how the brand is enjoyed around the world, Howler Head is perfectly mixed with rich cola, then canned for convenient, refreshing enjoyment anywhere.
- Howler Head & Cola is carefully crafted Straight Bourbon Whiskey made with the finest grains and mineral-rich water.
- Howler Head expanded to Australia in February 2023 and has quickly gained country-wide distribution in the burgeoning local bourbon market.
- Howler Head is managed by Catalyst Spirits with Campari Group holding a minority interest.