TUMI AND HIGHSNOBIETY JOIN FORCES ON DISRUPTIVE CONTENT SERIES, BRINGING THE TUMI | McLAREN COLLECTION TO THREE FORMULA 1 GRAND PRIX RACES ACROSS THREE CONTINENTS
NEW YORK, July 21, 2023 /PRNewswire/ -- Today, international travel and lifestyle brand TUMI debuted The High Road, a content series created in partnership with Highsnobiety, which will highlight the brand's ongoing collaboration with elite motorsports team and luxury supercar maker McLaren. The three-part series will document a journey against the backdrop of three vastly different cultures and continents through video and still content, featuring the British, Singapore, and Las Vegas Formula 1 Grand Prix races and showcasing TUMI | McLaren product. Each location will engage a cultural tastemaker to get behind the wheel of a GT supercar or McLaren Artura, the company's latest lightweight hybrid supercar, passing by unique landscapes and spotlighting local landmarks on their way to the races while engaging the community along the way. The High Road will also gain access to the McLaren F1 teams' garage and paddock area, giving viewers an exclusive look beyond the track.
- The three-part series will document a journey against the backdrop of three vastly different cultures and continents through video and still content, featuring the British, Singapore, and Las Vegas Formula 1 Grand Prix races and showcasing TUMI | McLaren product.
- The High Road will also gain access to the McLaren F1 teams' garage and paddock area, giving viewers an exclusive look beyond the track.
- "The series taps Highsnobiety's always forward-looking cultural perspective to shine a spotlight on the TUMI | McLaren collection around the world."
- Shop the TUMI | McLaren collection in TUMI stores worldwide, TUMI.com, and select department stores.