SOUR PATCH KIDS® Launches First-Ever Mystery Flavor, Dropping Clues For Fans To Decode
The SOUR PATCH KIDS brand is now adding a new flavor to the mix that is sure to get fans talking even more.
- The SOUR PATCH KIDS brand is now adding a new flavor to the mix that is sure to get fans talking even more.
- For the first time ever, the SOUR PATCH KIDS brand isintroducing an all-new mystery flavorand will invite fans to play "detective" for a chance to win $50,000 and other sweet instant prizes along the way.\n"The SOUR PATCH KIDS brand loves to stir up mischief and that\'s exactly what we\'re doing with this SOUR PATCH KIDS Mystery Flavor drop," said Mili Laddha, Associate Director of Marketing, SOUR PATCH KIDS at Mondelz International.
- The Mystery Kid will help by leaving clues on SOUR PATCH KIDS packaging,social mediachannels (TikTok, Twitter, Instagram, Facebook) and in-store displays.Every week through July, the Mystery Kid will take over the SOUR PATCH KIDS social media to reveal new clues and call on fans to figure out the flavor.
- The other Kids will also make special appearances on social media by revealing random sour or sweet clues.